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Added 1 min ago
CD
Specialist, Intervenor
CNIB Deafblind Community Services
Saskatoon, SK
- $25.97 CAD / hour
- Part-time
DBCS continues to be one of Canada's leading providers of specialized support and emergency services for people who are Deafblind. Our services enable people who are Deafblind to maximize…
Added 1 min ago
CW
Manager, Examination Delivery Technology
CPA Western School of Business
AB · Edmonton, AB
- Full-time
We are seeking a highly organized and technically capable Manager, Examinations Delivery Technology to lead the operational delivery, quality assurance, readiness, and continuous…
Added 1 min ago
GO
Family Case Management Coordinator
Government of Manitoba
Winnipeg, MB
- Full-time
The department of Justice is seeking qualified applicants for the position of Case Manager Coordinator.
Added 1 min ago
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Logistics Coordinator
Altis
North Vancouver, BC
- $60,000 to $70,000 CAD / year
- Full-time
…across British Columbia. You'll help keep essential recycling operations running smoothly while contributing to a more sustainable…
Added 2 mins ago
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Department Manager (Niagara-on-the-lake Nike Store)
Nike
Niagara-on-the-Lake, ON · NFS CA NIAGARA ON THE LAKE
- $27.47 to $29 CAD / hour
- Full-time
Behind every great team is a great coach. That’s why when you join us as a Department Manager, we refer to you as a Coach.
Added 2 mins ago
TI
Co-op Content Coordinator
TTI, Inc.
Toronto, ON
- Full-time
Reporting to the Senior Manager, Communications, and working closely with stakeholders across the organization, the Content Coordinator creates and publishes content, supports day-to-day…
Added 2 mins ago
GC
Site Auditor (Part-time) - Port Perry
Great Canadian Entertainment
Port Perry, ON
- Part-time
Reporting to the Regional Audit Manager, the Auditor will be responsible for the daily audit procedures for the various departments throughout the Casino. The Auditor is to provide the…
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T
Contact Centre Representative – TD Auto Finance, Customer Service Specialist
TD
Brossard, QC
- Full-time
…career, development, and performance conversations with your manager, as well as access to a variety of mentoring programs to help you unlock future opportunities. Whether you have a…
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Contact Centre Representative – TD Auto Finance, Customer Service Specialist
TD
Toronto, ON
- Full-time
…career, development, and performance conversations with your manager, as well as access to a variety of mentoring programs to help you unlock future opportunities. Whether you have a…
Added 2 mins ago
Retail Experience Lead
Fire & Flower Inc.
Ottawa, ON
The Retail Experience Lead is responsible for opening and closing duties, overseeing daily operations, and supervising staff during an assigned shift.
Added 2 mins ago
Front End - Supervisor Front End II
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Saskatoon, SK
…and act as the go to person in the absence of the Department Manager and Assistant. The Supervisor will foster customer loyalty, fulfill customer needs and actively contribute to an…
Added 2 mins ago
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Maintenance Technician
URUS Group
Saskatoon, SK
- Full-time
…Company Ltd. is looking for a hands-on Maintenance Technician to support our production facility in Saskatoon. In this role, you’ll troubleshoot and repair equipment, perform preventive…
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Regional Manager of In.Business
Cape Breton University
Sydney Indian Reserve No. 28A, NS · Sydney, NS
The Regional Manager of In.Business will collaborate with the Director, Business Operations, to focus on high school student recruitment and encourage the study of business and related…
Added 2 mins ago
CT
Senior Planner
Creation Technologies
Vancouver, BC
- Full-time
…Planner works with the BU Supply Chain Director, BU Planning Manager, or both in achieving Planning-related deliverables, as per best practice, to align with Creation Performance…
Added 2 mins ago
DH
BES Technician, FT
Dixon Hall
Toronto, ON
- Full-time
The Building Operator serves as the technical resource for building systems and provides escalation support for complex maintenance issues beyond the scope of routine maintenance. The…
Added 2 mins ago
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Manager, AML Compliance
CI Financial
Toronto, ON
- Full-time
This role follows our in‑office work model and requires employees to be onsite four days per week to support collaboration and business needs
Added 2 mins ago
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Intermediate Hydrotechnical Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
…impressed me is the culture of knowledge sharing and mutual support between colleagues, which enables rapid growth within the team. - Geotechnical Project…
Added 2 mins ago
EC
Intermediate Hydropower Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
…impressed me is the culture of knowledge sharing and mutual support between colleagues, which enables rapid growth within the team. - Geotechnical Project…
Added 2 mins ago
EC
Senior Hydrotechnical Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
…impressed me is the culture of knowledge sharing and mutual support between colleagues, which enables rapid growth within the team. - Geotechnical Project…
Added 2 mins ago
EC
Senior Hydropower Engineer
EnGlobe Corp.
Saint John, NB · Fredericton, NB · Edmundston, NB · Moncton, NB · Mount Pearl, NL · Dartmouth, NS
- Full-time
…innovation and collaboration are an integral part of our daily…
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Treasury & Payment Solutions Strategy Internship, Summer 2027 (4 months)
BMO
Toronto, ON · FCP
- Full-time
Support with communication and change management plans and execute accordingly
Added 2 mins ago
CL
Inventory Analyst
Chatters Limited Partnerships
Mississauga, ON
- $60,000 CAD / year
- Full-time
Reporting to the Manager of Supply and Demand Planning, this role plays an important part in ensuring our salons have the right products, in the right quantities, at the right time. You'll…
Added 2 mins ago
JI
Maintenance Supervisor
J.D. Irving, Limited
Halifax, NS
- Full-time
Must have the ability to work effectively with Computerized Maintenance Management System
Added 2 mins ago
LD
Senior Manager-Operations
Leonardo DRS
Bedford, QC
- Full-time
Reporting to the Director of Operations, the Senior Manager, Operations is responsible for the performance and development of the manufacturing and production planning functions. As a…
Added 2 mins ago
OD
Registered Early Childhood Educator (RECE) - TERM - Connaught PS (2:45pm to 6:00pm)
Ottawa-Carleton District School Board (OCDSB)
Ottawa, ON
- Part-time
The successful candidate must have good communication skills in order to effectively communicate with parents, staff, and students

Searidge Technologies

Product Marketing Manager

Ottawa, ON, Canada

Full-time · Contract

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Job details

Job type: Full-time · Contract
Experience: Key Skills, Experience & Capabilities Essential 5–7 years of B2B product marketing experience, ideally in technical, enterprise, or platform/SaaS environments.
Posting language: English
Posted: Nov 10, 2026

Original job description

Role Profile Title: Product Marketing Manager Location: Ottawa (Hybrid) or United Kingdom (Remote) Industry: Technology | Aviation Employment Type: Full-time, Fixed-Term (13 months maternity leave cover) Reporting To: Marketing Director Role Purpose The Product Marketing Manager owns the messaging and positioning of Newco’s products and services, translating complex operational and technical capability into clear, credible value for airports, airlines, and air navigation service providers (ANSPs). Working at the intersection of product, services, sales, and marketing, the role becomes the subject-matter expert on assigned portfolio and builds the messaging frameworks that drive all downstream collateral, campaigns, sales enablement, and demand generation. The role ensures every market-facing output reflects how the products and services perform in real airside operations, is written for operationally sophisticated buyers, and stays grounded in approved, evidence-based claims. The role draws continuously on voice-of-the-customer and competitive insight to keep that work sharp, uses AI tools and workflows as a core enabler of speed, scale, and quality across every area of responsibility, and is accountable not only for producing these outputs but for the results they deliver. Key Accountabilities Messaging & Positioning Develop and own differentiated positioning and messaging frameworks for assigned products and services within the portfolio, mapped to airport, airline, and ANSP buyer personas and the operational problems they solve. Translate technical capability into clear value propositions for executive, operations, safety, and technical stakeholders. Maintain a single source of approved messaging that governs all external collateral and demand generation copy, ensuring consistency across formats and funnel stages. Product & Market Expertise Become the subject-matter expert on assigned products and services, working closely with product and engineering teams to understand capability, roadmap, and differentiation. Maintain a current view of customer needs and the procurement and regulatory context across target segments. Distinguish clearly and consistently between what each product is and what it is not. Voice of the Customer, Competitive Research & Advocacy Drive voice-of-the-customer research and insight, and use it to create messaging, marketing materials, thought leadership, and other content. Produce competitive research and intelligence - competitor positioning, win-loss analysis, and market dynamics - and translate it into positioning, battlecards, and sales guidance. Build and refine AI-assisted workflows for competitive monitoring, research synthesis, and persona development - continuously improving the speed and depth of insight. Develop and maintain buyer personas grounded in primary customer and market insight. Liaise directly with customers to secure endorsements, quotes, references, and case studies, partnering with sales and account teams to build a library of proof. Sales Enablement Drive the creation of sales enablement materials - pitch decks, solution briefs, battlecards, objection handling, and competitive analysis - working closely with sales and training. Equip the sales team to position and articulate product value across complex, multi-stakeholder buying committees and long aviation sales cycles. Go-to-Market & Product Launches Support go-to-market planning and execution for new products, releases, and feature launches, coordinating across product, sales, and marketing. Define launch messaging, target audiences, and supporting assets, and contribute to launch sequencing and channel planning. Campaigns, Content & Demand Generation Drive the development of marketing collateral and assets that support campaigns and programs, derived directly from approved product messaging. Use AI tools to accelerate content production and iteration, maintaining quality, brand voice, and adherence to approved messaging at increased speed and volume. Support thought-leadership development in collaboration with content, and provide messaging direction for lead generation, demand generation, and creative. Ensure higher-funnel and paid copy stays disciplined and on-message, adapted for format and audience. Performance & Ownership of Results Take ownership of the outcomes of product marketing work - accountable for the effectiveness of messaging, launches, enablement, and content. Define and track measures of impact: message and asset adoption, launch performance, content and campaign engagement, and contribution to pipeline. Use performance insight to refine positioning, prioritise work, and report results to marketing leadership. Key Skills, Experience & Capabilities Essential 5–7 years of B2B product marketing experience, ideally in technical, enterprise, or platform/SaaS environments. Demonstrated ownership of messaging and positioning frameworks and the collateral and enablement they drive. Proven ability to translate complex, technical products and services into clear value propositions for sophisticated, specialist buyers. Experience supporting product launches and go-to-market execution in a cross-functional setting. Strong writing and storytelling skills, with the discipline to work within approved, evidence-based claims. Experience owning voice-of-the-customer and competitive research, and turning customer insight into messaging, content, and thought leadership. Comfort working directly with customers to develop references, quotes, and case studies. Track record of measuring product marketing impact and owning outcomes - adoption, launch performance, and contribution to pipeline. Demonstrated ability to build AI into day-to-day marketing workflows - research, content production, competitive analysis, and reporting - with the judgement to validate outputs, maintain accuracy, and continuously adopt new tools and techniques. Desirable Experience in aviation, air traffic management, airports, or another safety-critical, regulated, operationally complex industry. Familiarity with long, multi-stakeholder enterprise or public-sector / infrastructure sales cycles. Exposure to demand generation, paid campaigns, and sales enablement platforms. Dimensions Individual contributor; no direct reports. Supports multiple products and services across the portfolio. Key relationships: Product, Services, Sales, Training, Content, and the wider Marketing team. Audiences: external (prospect-facing) and internal (sales enablement), kept distinct by output type.

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More about this job

Responsibilities

The Product Marketing Manager is responsible for defining messaging and positioning for products and services while translating technical capabilities into clear value propositions. They will lead go-to-market strategies, create sales enablement materials, and drive demand generation through evidence-based content.

Requirements

Candidates must have 5–7 years of B2B product marketing experience, preferably in technical or SaaS environments. Strong storytelling skills, experience with competitive research, and the ability to integrate AI tools into marketing workflows are essential.

Skills

Product Marketing
Messaging and Positioning
B2B Marketing
SaaS
Go-to-Market Strategy
Sales Enablement
Competitive Research
Voice of the Customer
AI Tools
Content Strategy
Technical Writing
Stakeholder Management
Demand Generation
Aviation Industry Knowledge
Persona Development

Visa sponsorship

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Keywords

Product Marketing
B2B
SaaS
Aviation
Messaging
Positioning
Go-to-Market
Sales Enablement
Competitive Intelligence
AI
Demand Generation
Persona Development
Case Studies
Value Proposition
Stakeholder Management
Technical Marketing
Market Research
Win-Loss Analysis
Battlecards
Thought Leadership

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