Account Executive

Serv, a global executive recruitment partner, is hiring on behalf of our client GroundedAI for an Account Executive.

Join the Team:

GroundedAI builds underground intelligence software for the tunnelling and mining industries. Our products, Lithos and Strata, are used by engineering consulting firms on active hard rock TBM and drill-and-blast projects across North America. We are a small, fast-growing company working with anchor clients on high-profile infrastructure projects in North America.

To learn more please visit: https://www.groundedai.com/

Position Responsibilities:

We are looking for an Account Executive who knows the underground construction or mining industry and can sell into it. This is a full-cycle role: you will qualify and close new accounts while working closely with the CEO and Head of Growth to refine our commercial approach. You will be selling to engineering consulting firms, contractors, and mine operators who manage underground projects.

You are not walking into a polished enterprise sales motion. You will help build it. The right person is energized by this opportunity.

This role includes:

Qualifying and Discovery

• Run qualifying calls on inbound leads and conference contacts to confirm project fit, timeline, and budget before they move further in the pipeline
• Ask the right technical and commercial questions to understand a prospect's site conditions, current workflow, and what is driving their evaluation
• Document qualifying notes and next steps clearly so handoffs to technical demo or proposal stage are clean
• Know when a lead is not a fit and disqualify it rather than letting it sit in the pipeline

Technical Demos

• Run product demos of Lithos and Strata tailored to the specific project type and client workflow
• Translate technical capabilities into terms that matter to geotechnical engineers, project managers, and operations leads
• Keep a working library of demo scripts and assets up to date as the product evolves

Proposal Generation

• Build and send proposals and pricing packages
• Customize proposals to reflect the client's project scope, site count, and usage pattern
• Track proposal status and follow up to keep deals moving instead of stalling post-demo

Qualifications:

• 5+ years of experience in a quota-carrying or technical sales role, ideally in a mid-funnel capacity (qualifying, demos, proposals)
• Direct experience in or selling into tunnelling, underground mining, civil infrastructure, or engineering consulting
• Experience in an early-growth stage company
• Comfortable selling technical software to technically-minded buyers (geotechnical engineers, project managers, operations leads)
• Strong discovery skills: you ask good questions and listen before pitching
• Self-directed and organized; you manage your own pipeline without needing hand-holding
• Organized and detail-oriented when building proposals; comfortable working from a structured pricing framework
• Willing to travel to project sites and industry events
• Familiarity with CRM tools and a disciplined approach to pipeline hygiene

Nice to Have:

• Prior experience at a geotechnical software company
• Experience selling into North American infrastructure or resource sector clients
• Exposure to SaaS or subscription-based software models
• Existing relationships with engineering consulting firms active in tunnelling or hard rock mining is not required, but an asset

Our Dream Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work

What We Offer:

• Base salary plus commission tied to ARR growth
• Equity participation in an early-stage company
• Direct line to the founding team and influence over how the sales function is built
• Opportunity to grow within your role as the company grows
• A small, high-trust team where your work is visible and your voice is heard

Location: Hybrid, North America

Salary: $80,000 - $150,000 CAD/ year base

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.