Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Group for a Performance Marketing Manager.
Join the Team:
The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.
Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.
Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.
For more information, visit: https://www.danmartell.com/
Why you shouldn't work here: Radical Transparency from our CEO
Position Responsibilities:
You will be the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
We’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.
Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.
This Role Includes:
Paid Acquisition and Demand Generation
- Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
- Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
- Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
- Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
- Build repeatable acquisition systems that compound performance over time.
Funnel Build, Testing, and Optimization
- Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
- Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
- Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
- Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.
Messaging, Sales Feedback, and Scaling What Works
- Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
- Translate insights into stronger messaging, positioning, and creative direction across campaigns.
- Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
- Double down on high-performing campaigns, audiences, and messaging to scale efficiently.
Channel Acceleration and Content Distribution
- Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
- Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
- Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
- Ensure consistency in messaging across all channels, campaigns, and launches.
Monetization and Revenue Enablement
- Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
- Align marketing sequencing with launch calendars and program-level revenue goals.
- Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
- Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.
Qualifications:
- A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
- Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
- Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
- Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
- Experience working closely with sales teams to refine messaging and improve conversion.
- Player-coach mindset, able to build systems while personally executing at a high level.
- High-judgment operator who moves fast, tests aggressively, and scales what works.
- Obsessed with turning attention into MQLs, and MQLs into revenue.
Our Ideal Teammate Is Someone Who:
- Is proactive and accountable
- Thinks strategically while remaining highly execution focused
- Communicates with clarity and confidence
- Thrives in a fast-paced, high-growth environment
- Operates with a high level of ownership and accountability
- Moves quickly, tests aggressively, and uses data to guide decisions
- Stays closely connected to sales, revenue, and customer feedback
- Balances strategic thinking with a player-coach mentality
- Focuses on measurable business outcomes rather than vanity metrics
- Cares deeply about doing great work
Location: Kelowna, BC. After 90 days, this role is required to be in-office in Kelowna full-time.
Compensation: $110,000 - $130,000 OTE
Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.
