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SFC Energy North America

Technical Sales Representative

Grande Prairie, AB, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Experience: 3+ years of technical sales experience in industrial automation, instrumentation, electrical, drives, or control systems.
Posting language: English
Posted: Sep 23, 2026

Apply About employer

Applications open in a new tab.

Original job description

Be part of something powerful!

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications? We’ve got the perfect job for you.

At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative - Grande Prairie

We're looking for a dynamic and results-driven Technical Sales Representative to join our team. Reporting to the Regional Sales Manager, this role is responsible for driving sales growth, building strong customer relationships, and providing technical expertise to support our clients across Grande Prairie.

This position combines technical knowledge with consultative sales, working closely with customers to understand their operational challenges and deliver tailored technical solutions.

What We Expect?

Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
Strong technical knowledge of industrial automation, process control, instrumentation, PLCs, SCADA, variable frequency drives (VFDs), motor controls, and electrical systems.
3+ years of technical sales experience in industrial automation, instrumentation, electrical, drives, or control systems.
Hands-on experience with industrial automation and control applications, including the ability to understand customer processes, identify technical requirements, and recommend appropriate solutions.
Experience with PLC, SCADA, HMI, process instrumentation, or drive applications is highly desirable.
Ability to read and understand electrical drawings, control schematics, and technical documentation.
Excellent communication, negotiation, presentation, and relationship-building skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
Experience using CRM systems; Salesforce experience is an asset.
Valid driver’s license and ability to travel extensively throughout the region.
Ability to work independently, manage a territory, and collaborate effectively with internal teams.

Roles and Responsibilities:

Develop and grow relationships with industrial customers throughout the Grande Prairie region.
Identify customer needs and provide automation, instrumentation, drives, electrical, and control solutions that address their technical and operational requirements.
Work with customers, engineers, maintenance teams, and other technical stakeholders to understand applications and develop appropriate solutions.
Identify opportunities for new automation projects, system upgrades, modernization, and replacement of existing equipment.
Provide technical support during the sales process, including product selection, solution development, quotations, presentations, and customer discussions.
Maintain and grow the existing customer base while actively developing new business opportunities.
Maintain accurate CRM records, manage the sales pipeline, and provide accurate forecasts and sales reports.
Generate revenue through proactive sales and account management efforts while assuming responsibility for selected branch operational functions to maintain smooth business operations and exceptional customer service.
Work closely with internal Service, Production, Management, and Sales teams to ensure successful project execution and customer satisfaction.
Conduct customer visits, presentations, and site meetings throughout the territory.
Maintain a high level of responsiveness and customer service to build long-term relationships.

For more power: Our benefits

Our core values drive us every day; and what we call SFC Spirit:

Technology leadership

The Customer comes first

Shaping the future together with new ideas

Sustainability through innovation

We encourage freedom/independence, personal and professional growth
Multidisciplinary team in a varied workplace
Open door policy, active and helpful colleagues
Training opportunities based on performance management
Workplace culture programs and initiatives
Company health and insurance package and factory-level training
Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.

Apply now!

We thank all interested applicants, however, only those under consideration will be contacted.

Apply About employer

More about this job

Responsibilities

Develop customer relationships and grow sales across the Grande Prairie region by identifying operational needs and recommending automation, instrumentation, drives, electrical, and control solutions. Support customers through product selection, quotations, presentations, and project execution while managing accounts, CRM records, forecasts, and selected branch operations.

Requirements

A bachelor’s degree or diploma in electrical, electronics, instrumentation, automation, or a related technical field is required, along with at least three years of technical sales experience in a relevant industrial sector. Candidates should have hands-on knowledge of automation and control applications, strong communication and sales skills, CRM and Microsoft Office proficiency, a valid driver’s license, and the ability to travel extensively.

Skills

Technical Sales
Industrial Automation
Process Control
Instrumentation
SCADA
Variable Frequency Drives
Motor Controls
Electrical Systems
Consultative Selling
Territory Management
Sales Pipeline Management
Electrical Drawings
Microsoft Office
Customer Service

Benefits

Health And Insurance Package
Training Opportunities
Personal And Professional Growth
Workplace Culture Programs
Supportive Colleagues

Visa sponsorship

Not detected in the job text

Keywords

Industrial Automation
Process Control
Process Instrumentation
SCADA
Telemetry
Variable Frequency Drives
Motor Controls
Electrical Systems
Human-Machine Interface
Control Systems
Electrical Drawings
Control Schematics
Technical Sales
Consultative Sales
Salesforce
Microsoft Office
Territory Management
Sales Pipeline
Sales Forecasting
Product Selection
Solution Development
Quotations
Account Management
Customer Service
Renewable Energy
Fuel Cells
System Modernization
Backup Power

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