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We are looking for a Technical Sales Representative - Calgary
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SFC Energy North America

Technical Sales Representative

Calgary, AB, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Experience: 3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
Posting language: English
Posted: Sep 23, 2026

Apply About employer

Applications open in a new tab.

Original job description

Be part of something powerful!

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications? We’ve got the perfect job for you.

At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative - Calgary

We're looking for a dynamic and results-driven Technical Sales Representative to join our team. Reporting to the Regional Sales Manager, this role is responsible for driving sales growth, building strong customer relationships, and providing technical expertise to support our clients across Calgary.

This position combines technical knowledge with consultative sales, working closely with customers to understand their operational challenges and deliver tailored technical solutions.

What We Expect?

Bachelor’s degree or diploma in Electrical, Electronics, Instrumentation, Automation, or a related technical field.
Strong technical understanding of industrial automation, process control, instrumentation, electrical systems, variable frequency drives (VFDs), and motor controls, with the ability to translate technical requirements into customer solutions.
3+ years of technical sales experience selling industrial automation, instrumentation, electrical, drives, or control solutions.
Strong understanding of customer applications and the ability to identify and recommend appropriate technical solutions.
Excellent communication, negotiation, presentation, and relationship-building skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
Experience using CRM systems; Salesforce experience is an asset.
Valid driver’s license and ability to travel throughout the region.
Ability to work independently and as part of a team.

Roles and Responsibilities:

Maintain accurate and up-to-date records of customer interactions, opportunities, and account activities in Salesforce to support forecasting and reporting.
Conduct weekly sales pipeline reviews to assess opportunity stages, identify gaps, and take corrective actions to maintain consistent progress toward sales targets.
Collaborate with management to develop monthly and quarterly sales forecasts, using CRM analytics to identify trends, risks, and growth opportunities.
Manage and grow an existing account base by identifying upselling and cross-selling opportunities and delivering value-added solutions.
Develop new business by identifying prospective customers, understanding their business needs, and promoting relevant products and solutions.
Build strong relationships with new and existing customers by understanding their applications and providing tailored technical solutions.
Prepare and deliver technical presentations, proposals, and product demonstrations to customers and internal stakeholders.
Work closely with Management, Service, Production, and Sales teams to ensure seamless execution and customer satisfaction.
Provide accurate sales reports and market insights, including customer projects, opportunity status, competitive activity, and sales performance.
Maintain high standards of customer service and responsiveness to build long-term customer relationships and trust.

For more power: Our benefits

Our core values drive us every day; and what we call SFC Spirit:
Technology leadership
The Customer comes first
Shaping the future together with new ideas
Sustainability through innovation
We encourage freedom/independence, personal and professional growth
Multidisciplinary team in a varied workplace
Open door policy, active and helpful colleagues
Training opportunities based on performance management
Workplace culture programs and initiatives
Company health and insurance package and factory-level training
Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.

Apply now!

Did we spark your interest? Express your motivation and send your resume to hr-ca@sfc.com

Ensure the email subject line references: TSR - Calgary.

We thank all interested applicants, however, only those under consideration will be contacted.

Apply About employer

More about this job

Responsibilities

Grow sales across Calgary by managing existing accounts, developing new business, and recommending tailored technical solutions. Maintain Salesforce records and sales forecasts, deliver presentations and proposals, and coordinate with internal teams to support customer satisfaction.

Requirements

Requires a bachelor’s degree or diploma in electrical, electronics, instrumentation, automation, or a related technical field, along with at least three years of technical sales experience. Candidates should understand industrial automation and related systems, communicate and negotiate effectively, use Microsoft Office and CRM tools, and hold a valid driver’s license with the ability to travel regionally.

Skills

Technical Sales
Industrial Automation
Process Control
Instrumentation
Electrical Systems
Variable Frequency Drives
Motor Controls
Consultative Selling
Salesforce
Sales Forecasting
Pipeline Management
Technical Presentations
Negotiation
Microsoft Office
Customer Service

Benefits

Health Insurance
Training Opportunities
Professional Development
Workplace Culture Programs

Visa sponsorship

Not detected in the job text

Keywords

Process Instruments
SCADA
Telemetry
Variable Frequency Drives
Fuel Cells
Industrial Automation
Process Control
Instrumentation
Electrical Systems
Motor Controls
Technical Sales
Salesforce
CRM
Sales Pipeline
Sales Forecasting
Account Management
Upselling
Cross-Selling
Technical Solutions
Technical Presentations
Proposals
Product Demonstrations
Customer Relationships
Market Insights
Renewable Energy
Sustainability
Microsoft Office
Regional Travel

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