Reporting to the Director, Marketing & Brand Strategy, the Manager, Integrated Marketing & Creative Services provides strategic leadership for Sheridan's integrated marketing portfolio. Working in collaboration with the Director, the incumbent develops integrated marketing strategies that translate institutional priorities and brand strategy into measurable marketing initiatives. The role has full accountability for institutional media strategy, media investment, creative services, institutional publications and cross-channel campaign delivery in support of Sheridan's strategic priorities, enrolment objectives, brand reputation and revenue-generating opportunities.
The incumbent leads a multidisciplinary team of marketing and creative professionals and establishes priorities across a complex portfolio of institutional recruitment and brand initiatives. The role translates institutional and brand priorities into integrated marketing strategies, establishes operational priorities and oversees the delivery of campaigns, publications and creative assets
The incumbent provides strategic leadership for Sheridan's integrated marketing portfolio, leading the development and implementation of integrated marketing strategies in collaboration with the Director, Marketing & Brand Strategy. The role has full accountability for institutional media strategy, media investment, creative services, institutional publications and cross-channel campaign delivery in support of Sheridan's strategic priorities, enrolment objectives, brand reputation and revenue-generating opportunities.
What You’ll Be Doing
Marketing Strategy & Operations (25%)
- Lead Sheridan's integrated Marketing and Creative Services portfolio by developing integrated marketing strategies in collaboration with the Director and establishing operational priorities that support enrolment objectives, brand reputation, stakeholder engagement and organizational goals.
- Provide strategic leadership for enterprise marketing initiatives from planning through implementation and performance evaluation, ensuring alignment across channels, audiences, institutional priorities and available resources.
- Establish portfolio priorities by balancing competing organizational needs, available resources, operational capacity and emerging institutional opportunities.
- Direct the development and implementation of integrated marketing plans, campaigns, institutional publications and major marketing initiatives aligned with Sheridan's brand strategy, strategic plan and enrolment priorities.
- Establish key performance indicators and evaluates marketing effectiveness through data, analytics and marketing intelligence to support continuous improvement and organizational accountability.
Media & Advertising Investment (20%)
- Own Sheridan's institutional media strategy and media investment portfolio, developing annual and campaign-specific media plans that maximize organizational value while supporting recruitment, institutional awareness and strategic priorities.
- Manage the planning and implementation of integrated marketing initiatives to support strategic objectives, including enrolment, brand, business development and revenue generation.
- Develop and manages strategic partnerships with media vendors, negotiating advertising investments, sponsorships, pricing and value-added opportunities that maximize return on institutional investment.
- Lead procurement activities for media and marketing services, including the development of Requests for Proposals (RFPs), Requests for Quotations (RFQs), vendor evaluations and selection recommendations in accordance with institutional procurement policies.
- Work collaboratively with Finance and Procurement to establish budgets, create purchase orders, process invoices, reconcile expenditures and ensure compliance with institutional financial policies and procedures.
Creative Services (20%)
- Manage Sheridan's creative services function, overseeing the development of institutional publications, recruitment marketing materials, creative assets and visual communications that support institutional priorities.
- Provide strategic creative direction for high-profile institutional initiatives, ensuring visual communications effectively support organizational goals and audience engagement.
- Ensure marketing materials comply with Sheridan's brand standards, accessibility legislation, copyright requirements and institutional policies.
- Provide strategic creative consultation to academic and administrative leaders, translating complex institutional priorities into integrated creative solutions that support recruitment, reputation and stakeholder engagement.
- Evaluate creative services processes and workflows to improve operational efficiency, service delivery and organizational responsiveness.
People & Operations Management (15%)
- Determine operational priorities, allocates human and financial resources and balances organizational capacity to ensure successful delivery of competing institutional initiatives;
- Provide strategic marketing advice to academic and administrative leaders, translating institutional priorities and brand strategy into integrated marketing strategies, governance frameworks and implementation plans;
- Direct departmental planning and operational governance, ensuring services remain responsive to evolving institutional priorities while maintaining quality, consistency and accountability.
- Balance competing organizational demands by assessing capacity, reallocating resources and resolving operational challenges to maintain service excellence.
- Promote a culture of continuous learning, innovation and collaboration by establishing clear expectations, encouraging professional development and supporting organizational change.
Stakeholder Management & Organizational Influence (15%)
- Provide strategic marketing advice to academic and administrative leaders, translating institutional priorities and brand strategy into integrated marketing strategies, governance frameworks and implementation plans.
- Build collaborative relationships across Faculties, departments and external partners to align marketing initiatives, balance competing priorities and support institutional decision-making.
- Represent the Marketing and Creative Services portfolio on institutional initiatives, providing expertise that influences planning, investment decisions, communications and organizational outcomes.
- Facilitate consensus among diverse stakeholder groups while balancing operational constraints, institutional priorities and organizational objectives.
- Provide evidence-based recommendations informed by market intelligence, audience insights, organizational performance and institutional priorities to support executive decision-making.
Other (5%)
- Performing other related duties as assigned.
About You
You have the skills and knowledge to work with an increasingly diverse student and staff population as well as a proven commitment to
anti-oppression, equity, and inclusion.
You have superlative
presentation and
influencing skills with an ability to influence at all levels and obtain buy-in when diverse needs and competing priorities exist, and can
clearly communicate complex information verbally and in writing across multiple levels
Your
collaborative spirit is balanced with your ability to take
initiative and act
independently to advance initiatives.
You have sound understanding of
project management principles and tools and have the ability to
multi-task, prioritize, balance and manage multiple complex and competing demands.
The Ideal Candidate Will Also Possess The Following Qualifications
- 4-year Bachelor’s degree and a post graduate certificate in Business, Marketing, Communications, Advertising or a related field;
- A minimum of 5 years of in-depth experience as a senior practitioner and sound management experience;
- Experience in integrated marketing, institutional marketing, brand management, advertising, communications or a related discipline with at least three years in a leadership capacity;
- Demonstrated experience developing and implementing integrated marketing strategies that support organizational objectives, recruitment, partner engagement and brand reputation;
- Experience leading multidisciplinary marketing and creative services teams while managing competing priorities, operational planning and organizational resources;
- Demonstrated experience developing institutional media strategies, evaluating advertising opportunities and managing multi-channel media investments;
- Managing complex marketing budgets, financial forecasting, evaluating advertising opportunities and managing multi-channel media investments;
- Exceptional strategic thinking and business acumen with ability to align marketing initiatives to institutional priorities;
- Excellent leadership, coaching and team development skills.
Who We Are
Every member of the Sheridan community is passionate about the transformational role we play in people’s lives. Our strategic plan,
Sheridan 2027: Forging the Future (https://www.sheridancollege.ca/sheridan2027), charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we’re making meaningful strides towards developing an equitable and inclusive community.
- For more information, visit: Why Work at Sheridan
Other Details
Faculty/Department: Communications, Public Affairs and Marketing
Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus)
Work Categorization: Hybrid Position | On-site at least 3 days/week
Reference #: J0926-0988
Employee Group: Administrative – Full-Time Temporary
Type of Vacancy: This is a replacement position
Payband: NM
Salary Range: $101,037.16 - $126,295.44
Application Details: This is a temporary assignment that may continue up until January 6, 2028
Application Deadline: October 13, 2026
First Nations peoples have lived on this part of Turtle Island for millennia, stewarding the land, the water and all that contributes to life in this region. Today, the culture and presence of First Nations, Inuit and Metis peoples enrich the lands and people of this territory.
Over two centuries ago, the Mississauga people welcomed settlers to this territory, providing sustenance and engaging in trade and commerce. Between 1781 to 1820, eight treaties were signed with the Mississaugas of the Credit First Nation who opened their territory to settlement. Today, Sheridan campuses are located on Treaty 14, also known as the Head of the Lake Purchase of 1806 and Treaty 22 and 23 of 1820.
Treaty history is foundational, and it is our collective responsibility to honour the land, as we honour and respect those who have gone before us, those who are here and those who have yet to come. We are grateful for the opportunity to be learning, working and thriving on this land, and we commit to learn the truth and be active in the process of reconciliation.
Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.
Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources.
You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.
