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- $50,000 to $75,000 CAD / year
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Delivery Manager – Personalization and Marketing (7 months contract)
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Sidetrade

VP, Demand Generation

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 28, 2026
Experience: 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
Posting language: English
Posted: Oct 29, 2026

Original job description

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.

About Sidetrade

Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.

We're proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you're eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

Curious about Sidetrade? Catch Aimie in motion: Aimie Video

Requirements

What you will do:

Own and drive Sidetrade's global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
Collaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed-Won metrics
Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

What you will bring:

8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
Strong ABM experience, ideally with enterprise and mid-market segments
Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
Excellent leadership and team-building skills - you inspire through clarity of vision, high standards, and a coaching mentality
Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

Benefits

Hybrid work model in Calgary
Great culture - active Social Club organising regular team events and activities
Health & wellness - medical coverage, life insurance, and other wellness programmes
Time off - competitive paid holidays plus public holiday
Career growth & compensation - competitive salary, equal opportunities, learning & mentorship programmes, and advancement support

Apply About employer

More about this job

Responsibilities

Lead Sidetrade's global demand generation strategy and team, delivering integrated campaigns and account-based marketing programs to grow pipeline and accelerate revenue across Europe and North America. Partner with Sales and Marketing Operations to manage technology, budgets, attribution, and reporting, with accountability for funnel performance through closed-won business.

Requirements

Requires 8+ years of progressive B2B SaaS marketing experience, including at least 3 years leading a demand generation function, and a proven record of measurable pipeline and revenue growth. Candidates should bring expertise in multi-channel campaigns, ABM, marketing technology, analytics, and team leadership; experience in AI, fintech, Order-to-Cash, or ERP is an advantage.

Skills

Demand Generation Strategy
Pipeline Growth
Team Leadership
Multi-Channel Campaigns
Account-Based Marketing
Paid Media
SEO/SEM
Email Marketing
Content Marketing
Field Events
Marketing Operations
Marketo
Salesforce
6sense
Marketing Attribution
Pipeline and ROI Reporting

Benefits

Hybrid Work Model
Social Club and Team Events
Medical Coverage
Life Insurance
Wellness Programs
Paid Holidays
Public Holidays
Competitive Salary
Learning and Mentorship Programs
Career Advancement Support

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Pipeline Growth
Revenue Growth
Account-Based Marketing
Paid Media
SEO/SEM
Email Nurture
Content Marketing
Webinars
Field Events
Marketing Operations
Marketo
HubSpot
Salesforce CRM
6sense
Demandbase
Marketing Technology
Data Hygiene
Attribution
Funnel Metrics
MQL to Closed-Won
Marketing Budget Optimization
AI
Fintech
Order-to-Cash
ERP
Sales and SDR/BDR Collaboration

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