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Added 2 hours ago
SH
Senior Media Relations and Communications Specialist
Shared Health-Soins Communs
Winnipeg, MB
- Full-time
Working knowledge of all Digital Media channels.
Added 2 hours ago
Senior Media Relations and Communications Specialist
Winnipeg Regional Health Authority
Winnipeg, MB
Working knowledge of all Digital Media channels.
Added 3 hours ago
M
Senior Director, Retail Operations - Quebec
MEC
Montreal, QC
- Full-time
You will lead Québec as a distinct market within MEC, shaping multi-year growth plans, driving operational excellence, and building a high-performing leadership team. This role evolves…
Added 4 hours ago
X
Head of Consumer Segment, NAM (Canada)
Xe.com
Canada
- Full-time
Lead consumer service and sales performance across Customer Success and Digital Sales, ensuring service and sales SLAs are consistently met or beaten.
Added 5 hours ago
GM
Digital and Social Media Marketer
Gambit Media Lab
Vancouver, BC
- Contract
We are seeking a results-driven Digital & Social Media Marketer with 1 to 3 years of experience or a recent digital marketing focussed degree, or other specific training with at least some…
Added 6 hours ago
F
Chief Revenue Officer (CRO) & Co-founder - AI for Small Law Firms
FutureSight
Canada
- Full-time
Claire - AI Marketing Assistant. Claire helps firms generate and nurture demand through content, digital marketing, campaign management and optimization, lead nurturing, and ongoing…
Added 6 hours ago
A
Education Manager, Sales and Education
AMOREPACIFIC
Toronto, ON · Greater Toronto Area, Canada
- $85,000 to $95,000 CAD / year
- Full-time
Amorepacific Canada is seeking an Education Manager to lead the development and execution of education and training initiatives across its Canadian portfolio of prestige, luxury, and…
Added 7 hours ago
M
Directeur principal, Exploitation du commerce de détail – Québec
MEC
Montreal, QC
- Full-time
You will lead Québec as a distinct market within MEC, shaping multi-year growth plans, driving operational excellence, and building a high-performing leadership team. This role evolves…
Added 7 hours ago
RB
Branch Manager, Bayview & Wellington Branch
Royal Bank of Canada
ON · AURORA, Ontario
- Full-time
Ability to employ digital channels, drive client awareness, and ensure your team is enabling clients with RBC digital access
Added 8 hours ago
PE
Marketing Manager
PRI Engineering
Toronto, ON
- Full-time
…and to run the marketing engine that supports our commercial team across five sectors: transportation and infrastructure, earth and environment, property and buildings, energy and…
Added 8 hours ago
N
Sr. Advisor, Procurement Operations
Nutrien
Calgary, AB
- Full-time
Lead in the operationalization and provide expert guidance to end-users on P2P processes and digital tools, including SAP S/4HANA, Ariba Guided Buying, and Candex
Added 8 hours ago
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Sales & Partnerships Representative
NEST - National Esports
Toronto, ON
- Full-time
…follow-up and closing, with support from our founders and delivery…
Added 8 hours ago
N
Sr. Advisor, Procurement Operations
Nutrien
Saskatoon, SK
- Full-time
Lead in the operationalization and provide expert guidance to end-users on P2P processes and digital tools, including SAP S/4HANA, Ariba Guided Buying, and Candex
Added 9 hours ago
A
Director of Knowledge Management - NAMER
Ashby
Canada
- Full-time
That’s why we’re hiring our first Director of Knowledge Management. You’ll lead a team of Knowledge Managers and expand the team into new areas, including Digital Support experience and…
Added 9 hours ago
R
Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)
Radio-Canada
Montreal, QC
- Full-time
Regularly monitor social and digital channels to assess requirements for real-time marketing opportunities.
Added 9 hours ago
RI
Senior Marketing Manager
Rentokil Initial
Milton, ON
- $100,000 to $130,000 CAD / year
- Full-time
…accountability and impact. Sitting on the Canada leadership team as a strategic partner to the President of Canada Pest, this leader will drive lead generation, brand strategy, and…
Added 9 hours ago
PC
Marketing Manager
PRI Consultants
Toronto, ON
- Full-time
…and to run the marketing engine that supports our commercial team across five sectors: transportation and infrastructure, earth and environment, property and buildings, energy and…
Added 10 hours ago
C
Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)
CBC/Radio-Canada
Ottawa, ON · Toronto, ON · Montreal, QC
- Full-time
Regularly monitor social and digital channels to assess requirements for real-time marketing opportunities.
Added 10 hours ago
R
Branch Manager, Bayview & Wellington Branch
RBC
Aurora, ON
- Full-time
Ability to employ digital channels, drive client awareness, and ensure your team is enabling clients with RBC digital access
Added 10 hours ago
NM
Marketing Manager
Neeralta Manufacturing Inc.
Barrhead, AB
- Full-time
…and managing marketing campaigns, coordinating content for digital and print channels, overseeing social media and website updates, and analyzing campaign performance to guide future…
Added 10 hours ago
D|
Manager, Brand Marketing Insights - The Ordinary - Global
DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, ON
- Full-time
Lead the annual consumer insights study in partnership with external agencies, translating research findings into actionable opportunities for the Brand team.
Added 10 hours ago
Director, Product Design - Global Wealth Management
Scotiabank
ON · Ottawa, ON
The Director, Product Design, Global Wealth Management contributes to the overall success of Global Wealth Management’s Digital Experience Design Team ensuring specific individual goals,…
Added 10 hours ago
EP
Digital Marketing Lead
Earthscape Play
Remote, Canada
- $90,000 to $100,000 CAD / year
- Full-time
- Remote
We’re looking for a creative, strategic Digital Marketing Lead to own Earthscape Play’s digital marketing function and bring our story to life across our digital and customer touchpoints.…
Added 10 hours ago
IR
Website and Digital Experience Specialist
Islamic Relief Canada
Burlington, ON · ON · Ontario
- Full-time
Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.
Added 10 hours ago
UI
Partner Integrations Lead
Upgrade, Inc.
Montreal, QC
- Full-time
…input, retrieve, and exchange information accurately using digital systems and applications to support operational and customer service objectives. The role requires the ability to receive…

Sidetrade

VP, Demand Generation

Calgary, AB, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 28, 2026
Experience: 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
Posting language: English
Posted: Oct 29, 2026

Original job description

We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade's global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.

About Sidetrade

Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.

We're proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you're eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.

Curious about Sidetrade? Catch Aimie in motion: Aimie Video

Requirements

What you will do:

Own and drive Sidetrade's global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
Collaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed-Won metrics
Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team

What you will bring:

8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
Strong ABM experience, ideally with enterprise and mid-market segments
Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
Excellent leadership and team-building skills - you inspire through clarity of vision, high standards, and a coaching mentality
Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage

Benefits

Hybrid work model in Calgary
Great culture - active Social Club organising regular team events and activities
Health & wellness - medical coverage, life insurance, and other wellness programmes
Time off - competitive paid holidays plus public holiday
Career growth & compensation - competitive salary, equal opportunities, learning & mentorship programmes, and advancement support

Apply About employer

More about this job

Responsibilities

Lead Sidetrade's global demand generation strategy and team, delivering integrated campaigns and account-based marketing programs to grow pipeline and accelerate revenue across Europe and North America. Partner with Sales and Marketing Operations to manage technology, budgets, attribution, and reporting, with accountability for funnel performance through closed-won business.

Requirements

Requires 8+ years of progressive B2B SaaS marketing experience, including at least 3 years leading a demand generation function, and a proven record of measurable pipeline and revenue growth. Candidates should bring expertise in multi-channel campaigns, ABM, marketing technology, analytics, and team leadership; experience in AI, fintech, Order-to-Cash, or ERP is an advantage.

Skills

Demand Generation Strategy
Pipeline Growth
Team Leadership
Multi-Channel Campaigns
Account-Based Marketing
Paid Media
SEO/SEM
Email Marketing
Content Marketing
Field Events
Marketing Operations
Marketo
Salesforce
6sense
Marketing Attribution
Pipeline and ROI Reporting

Benefits

Hybrid Work Model
Social Club and Team Events
Medical Coverage
Life Insurance
Wellness Programs
Paid Holidays
Public Holidays
Competitive Salary
Learning and Mentorship Programs
Career Advancement Support

Visa sponsorship

Not detected in the job text

Keywords

B2B SaaS
Demand Generation
Pipeline Growth
Revenue Growth
Account-Based Marketing
Paid Media
SEO/SEM
Email Nurture
Content Marketing
Webinars
Field Events
Marketing Operations
Marketo
HubSpot
Salesforce CRM
6sense
Demandbase
Marketing Technology
Data Hygiene
Attribution
Funnel Metrics
MQL to Closed-Won
Marketing Budget Optimization
AI
Fintech
Order-to-Cash
ERP
Sales and SDR/BDR Collaboration

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