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Siemens

Sr. Business Development Manager, Protection, Automation & Grid Digitalization

Richmond, BC, Canada

Job type: Full-time
Apply by: Oct 22, 2026
Experience: 10+ years of experience in:
Posting language: English
Posted: Sep 22, 2026

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Original job description

Change the future with us.

We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world.

Why you’ll love working for Siemens!

Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
Solve the world’s most significant problems – Be part of exciting and innovative projects.
Engaging, challenging, and fast evolving, cutting edge technological environment.
Opportunities to advance your career and mentorship programs on a local and global scale.
Competitive total rewards package.
Profit sharing available.
Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle.
Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.
Participate in our celebrations, social events and offsite business events.
Opportunities to contribute your innovative ideas and get paid for them!
Employee perks and discounts.
Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2026 and Canada’s Top Employers for Young People 2026.

What will you do?

The Senior Business Development Lead will drive strategic growth initiatives for Protection, Automation, Digital Grid, and Smart Infrastructure solutions across Western Canada.

This role combines executive-level business development, strategic account management, market expansion, and technical-commercial leadership to support utility modernization and industrial electrification initiatives.

The successful candidate will work closely with utilities, industrial customers, channel partners, EPCs, consultants, and internal Siemens business units to position integrated solutions related to:

Protection & Control
Substation Automation
Grid Digitalization
Power System Communications
Industrial Power Distribution
Cybersecurity
Transmission & Distribution modernization

Key Responsibilities:

Strategic Business Development

Develop and execute a regional growth strategy for Western Canada.
Identify and develop opportunities across:

Utilities
Energy companies
Industrial customers
OEMs
EPC contractors
Channel partners

Expand market presence for protection, automation, and digital grid solutions.
Build and maintain a strong business opportunity pipeline.
Perform technical training and support customers to promote Siemens products
Lead strategic customer discussions regarding:
Grid modernization
Digital substations
Electrification / IoT
Operational resiliency
Cybersecurity
Represent the organization at industry conferences, workshops, and executive forums.

Market Strategy & Competitive Positioning

Analyze market trends, customer requirements, and industry investment priorities.
Support strategic product positioning and go-to-market planning.
Review competitive intelligence and benchmark solutions against market offerings.
Identify market gaps and growth opportunities.

Product Qualification & Technical Strategy

Support product homologation and utility qualification initiatives with hands on support for impacts.
Coordinate with engineering, R&D, and product management teams regarding technical requirements.
Lead and Assist customers as needed with:

Technical evaluations
Solution alignment
Product acceptance processes
Standards compliance

Tender Participation & Pursuit Leadership

Lead opportunity qualification and strategic pursuit activities.
Lead proposal development and technical-commercial bid strategies.
Ensure alignment with internal bidding processes, governance, and compliance.
Coordinate with sales, operations, engineering, and finance teams to support successful project pursuits.
Expand indirect sales channels and ecosystem partnerships across Western Canada.

Technical Scope

The role supports solutions and technologies including:

Siemens protection relays
SICAM Substation Automation Systems
Digital Substations
SCADA & Automation Systems
Relays in MV/LV Power Distribution
Protection & Control Architectures

What will you need to succeed?

Bachelor’s degree in Electrical Engineering or related discipline.
10+ years of experience in:

Business development
Utility sales
Protection & Automation
Energy infrastructure
Power systems
Grid modernization

Demonstrated success managing strategic utility or industrial accounts.
Strong technical-commercial acumen.
Executive-level communication and presentation skills.
Experience leading complex customer engagements and pursuits.

Preferred Technical Knowledge

Strong understanding of:

IEC61850
DNP3
Modbus
OPC
Protection relays
Substation communication networks
Utility operational environments
Grid modernization architectures

Experience with the following platforms is considered an asset:

Siemens SIPROTEC
SICAM
SEL
GE
ABB
MiCOM

Travel Requirements

Willingness to travel up to 40% within Western Canada.

[Salary is commensurate with experience, and ranges between $140,000.00 CAD - $160,000.00 CAD, excluding bonus and benefits.]

About Us.

We share our ideas and champion the people behind them.

Siemens Canada is a leading technology company focused on industry, infrastructure, mobility and healthcare. The company’s purpose is to create technology with purpose, transforming the everyday, for everyone, since 1912 in Canada. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more liveable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended September 30, 2025, Siemens Canada generated revenues of approx. $2.3 billion CAD. The company has approximately 4,600 employees from coast-to-coast and 38 office and production facilities across Canada.

To learn more about Siemens Canada, visit our website at www.siemens.ca

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.

Canada

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More about this job

Responsibilities

The Senior Business Development Lead will drive strategic growth initiatives for protection, automation, and digital grid solutions across Western Canada. This role involves managing strategic accounts, leading technical-commercial pursuits, and expanding market presence through collaboration with utilities and industrial partners.

Requirements

Candidates must hold a Bachelor’s degree in Electrical Engineering and possess over 10 years of experience in business development, utility sales, and energy infrastructure. Strong technical-commercial acumen and expertise in grid modernization architectures are essential for success in this role.

Skills

Business development
Strategic account management
Market expansion
Technical-commercial leadership
Utility modernization
Industrial electrification
Protection and control
Substation automation
Grid digitalization
Power system communications
Cybersecurity
Proposal development
Strategic pursuit
IEC61850
DNP3
Modbus

Benefits

Flexible work environment
Telecommuting
Mentorship programs
Profit sharing
Vacation entitlement
Employee perks and discounts
Social events

Visa sponsorship

Not detected in the job text

Keywords

Business Development
Protection Relays
Substation Automation
Digital Grid
Smart Infrastructure
Utility Modernization
Industrial Electrification
Cybersecurity
IEC61850
DNP3
Modbus
OPC
SIPROTEC
SICAM
SCADA
Power Distribution
EPC
Strategic Planning
Market Analysis
Technical Sales
Grid Modernization
Electrification
IoT
Operational Resiliency
Bid Management

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