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Digital Marketing Coordinator

  • Toronto, ON, Canada

Full-time

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Job details

Job type
Full-time
Apply by
Experience
Minimum 2 years Canadian digital marketing experience, or related role
Posting language
English
Posted

Original job description

We are an independently owned marketing agency, and we deliver a "better experience" for the brands we work with and the consumers we engage with.

This full-time role would work directly with Walt Disney Studios Canada (WDSC) marketing group as part of The Walt Disney Company Canada Ltd based in Toronto,

This opportunity will involve establishing a heightened marketing and brand presence for the Studios’ roster of content, including Disney+ and theatrical releases, from the Disney family of brands. We are seeking a Digital Marketing Coordinator who can help to support the organic social media and overall digital marketing strategy for Canada. This opportunity will involve working with the Manager, Digital Marketing, the Studios media teams and collaborating effectively with the U.S. Base functional groups.

Status: Full Time (In-Office), Contract (1 year)

Responsibilities:

  • Supports daily posting on all organic brand channels and assists in maintaining a social media calendar with live update links
  • Develop and curate engaging content for social media platforms
  • Assist in the creation and editing of written, video and photo content
  • Maintain unified brand voice across different social media channels
  • Track and report on campaign performance and follower growth, using tools to analyze data and optimize future campaigns as required
  • Building of creative assets for organic social content
  • Conduct research on industry trends, competitor activities, and customer preferences to inform marketing strategies. 
  • Build strong relationships with key media partners (agency and digital)
  • Liaise with U.S. functional teams for digital marketing initiatives
  • Support Manager, Digital Marketing 
  • Other projects and duties as assigned

Qualifications/Skills:

  • Minimum 2 years Canadian digital marketing experience, or related role
  • Passion for and knowledge digital media landscape in Canada (paid/social/influencer) 
  • Strong understanding of current digital marketing concepts, strategy, and best practices
  • Experience using social media management and data analytics tools an asset (Google Analytics, Sprout, Sprinklr, Facebook Business Manager)
  • Experience using photo and video editing tools and strong copywriting and copy-editing skills
  • Ability to collaborate effectively with both local and remote stakeholders
  • Strong ability to multi-task and embrace new marketing projects and challenges
  • Detail-oriented approach with the ability to work under pressure to meet deadlines
  • Excellent interpersonal & communication skills 
  • Strong computer efficiencies with Microsoft Office (Excel, Word, Outlook, PowerPoint) AirTable, Photoshop, Canva
  • A love of film, entertainment & pop culture in general
  • Experience within the film, TV or music industries is an asset (volunteer, intern or other)

Education:

  • Undergraduate degree, certificate or diploma in Marketing with a strong focus on digital marketing

Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.

More about this job

Responsibilities

Support organic social media and digital marketing for Disney Studios Canada, including daily channel posting, content creation, calendar maintenance, and creative asset development. Track campaign performance and audience growth, research market trends, coordinate with media partners and U.S. teams, and support the Digital Marketing Manager.

Requirements

Applicants need at least two years of Canadian digital marketing experience or related experience, knowledge of Canada's digital media landscape, and familiarity with digital marketing strategy and best practices. A marketing qualification with a strong digital marketing focus is required, along with content editing, analytics, collaboration, organization, and communication skills; entertainment industry experience and specified marketing tools are assets.

Skills

  • Digital Marketing
  • Organic Social Media
  • Social Media Content Creation
  • Social Media Calendar Management
  • Copywriting
  • Copy Editing
  • Campaign Performance Analysis
  • Data Analytics
  • Creative Asset Development
  • Photo and Video Editing
  • Market Research
  • Competitor Analysis
  • Brand Voice Management
  • Stakeholder Collaboration
  • Microsoft Office
  • Photoshop

Visa sponsorship

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Categories

  • Marketing
  • Creative & Media
  • Data & Analytics

Keywords

  • Digital Marketing
  • Organic Social Media
  • Paid Social
  • Influencer Marketing
  • Social Media Management
  • Social Media Calendar
  • Content Creation
  • Copywriting
  • Copy Editing
  • Campaign Performance
  • Follower Growth
  • Data Analytics
  • Google Analytics
  • Sprout
  • Sprinklr
  • Facebook Business Manager
  • Photo Editing
  • Video Editing
  • Photoshop
  • Canva
  • AirTable
  • Microsoft Office
  • Excel
  • Word
  • Outlook
  • PowerPoint
  • Brand Voice
  • Media Partnerships
  • Entertainment Marketing
  • Film

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