Publicity & Influencer Marketing Coordinator

We are an independently owned marketing agency and we deliver a "better experience" for the brands we work with and the consumers we engage with.

This full time role would work directly with Walt Disney Studios Canada (WDSC) marketing group as part of The Walt Disney Company Canada Ltd based in Toronto, ON. Walt Disney Studios Canada (WDSC) is a Toronto-based marketing group as part of The Walt Disney Company Canada Ltd. This opportunity will involve establishing a heightened marketing and brand presence, and help to execute publicity and influencer marketing strategies for theatrical and streaming releases for Walt Disney Studios, Walt Disney Animation, Pixar Studios, Marvel Studios, 20^th Century Studios and Searchlight Pictures, while collaborating effectively with U.S.-based functional groups.

Status:

Full Time (In-Office), Contract (1 year)

Responsibilities:

• Provide support and execute the publicity and influencer marketing strategy for key theatrical and streaming releases in Canada
• Provide support and execute strategic media outreach/targeted pitches for key theatrical and streaming releases, including press days (in-person and virtual), long-lead coverage, first-look opportunities, trailer premieres etc.
• Assisting with press/influencer travel coordination, virtual junkets, set visits, Canadian PA tours, and other press events including, but not limited to film festivals, conventions, and advance press days
• Build and maintain strong relationships with influencers plus national and local media, to generate optimal coverage of streaming titles
• Assist with the managing of press lists and communication
• Execute press releases to support the premieres of trailers, creative, XM initiatives and other content
• Support the Disney Canada social media channels with publicity initiatives
• Attend and help coordinate press screenings as well as other key events
• Support other studio initiatives and communication
• Create top line reports for each priority title
• Build publicity reports and track coverage, including circulation of daily breaks and reviews
• Support the team with a variety of duties and projects as directed
• Support special marketing projects as directed

Requirements:

• Minimum 1-2 years of publicity experience/internship within the film or entertainment industry
• Good working relationships with the Canadian film and entertainment media (broadcast, print, digital, radio, bloggers) as well as influencers
• Demonstrated knowledge and enthusiasm for film, the entertainment industry, the arts, and pop culture in general
• Enthusiastic, hard-working with excellent interpersonal and communication skills 
• Excellent organizational skills, detail-oriented and superior written abilities a must
• Ability to prioritize, multi-task, work under pressure, and meet deadlines with minimal supervision
• Creative, resourceful and possessing superior research skills with a demonstrated ability to take initiative and problem solve
• Experience working with talent and their representatives is a plus
• Working knowledge of Meltwater and Creator IQ is an asset

Education:

• Completion of a Public Relations degree or equivalent