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SJC

Senior Branded Content Strategist

Toronto, ON, Canada

$70,000 to $80,000 CAD / year · Full-time

Apply on LinkedIn About employer

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Job details

Pay: $70,000 to $80,000 CAD / year
Job type: Full-time
Apply by: Dec 10, 2026
Experience: At least 5 years of relevant experience in digital editorial, branded content, content strategy or lifestyle media, including substantial hands-on writing and editing
Posting language: English
Posted: Nov 10, 2026

Original job description

About SJC

SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. At SJC, creativity, technology and journalism intersect to deliver content that resonates and performs. From integrated creative studios and advanced ad-tech to a portfolio of iconic media brands, we craft and distribute award-winning stories for audiences and advertisers alike. Partnering with organizations across North America, we build marketing solutions that inform, inspire and empower on every platform - from print to emerging digital channels. Our influence - and a 22-year streak on Canada’s Best Managed Companies list - reflects a culture committed to excellence and constant evolution. To learn more about our organization, please visit www.stjoseph.com

About the role

SJC Media is seeking a Senior Branded Content Strategist to develop compelling branded content and grow commercial opportunities for Chatelaine and Châtelaine. Combining excellent editorial judgment with commercial creativity, this role turns advertiser objectives into distinctive stories that reflect the brands' voices and resonate with Canadian women.

The strategist leads sponsored content from concept and pitch through writing, editing and delivery across digital, social, video and other formats. Working closely with sales, branded content, project management and editorial, this person responds energetically to in-bound RFPs but also identifies sponsorable editorial opportunities and works with sales to build proactive pitches that serve both audiences and advertising partners.

This role expands beyond reactive content execution to help generate incremental revenue. The successful candidate will develop a robust built-if-sold opportunity calendar, identify strategically aligned advertisers and attend PR events, particularly in lifestyle, health, wellness and other growth categories.

Key responsibilities

Branded content strategy and pitching: Proactively develop creative, advertiser-friendly concepts and integrated pitches with the sales team that align with audience interests and the brands’ editorial positioning.
Content and advertiser alignment: Identify content in priority advertising categories, including health, wellness, beauty and lifestyle, and create tailored partnership ideas that can drive incremental revenue.
Built-if-sold planning: Own and regularly update a calendar of seasonal, timely and evergreen sponsorable content concepts that sales teams can take to market.
Editorial production: Lead assigned branded content from brief through launch, including research, writing, editing, creative direction, client revisions and quality control across articles, social content and video.
PR and industry relationships: Attend relevant media previews, PR events and industry gatherings

Qualifications

At least 5 years of relevant experience in digital editorial, branded content, content strategy or lifestyle media, including substantial hands-on writing and editing
Demonstrated ability to interpret advertiser briefs and develop persuasive creative pitches and client-facing communications
Strong commercial instincts and an understanding of how editorially credible content supports advertising partnerships and revenue growth
Knowledge of content categories relevant to Chatelaine and Châtelaine, particularly health, wellness, beauty, fashion, food and lifestyle
Ability to manage multiple deadlines and collaborate confidently with sales, clients, editorial leaders and production partners
Familiarity with Canadian PR and agency networks and French-language proficiency are assets

Measures of success

A consistent pipeline of high-quality built-if-sold concepts and proactive pitches that create credible new business opportunities
Branded content programs delivered on time, to editorial standards and against advertiser objectives across relevant platforms
Stronger collaboration with sales and editorial leadership, and a demonstrable contribution to incremental branded content revenue

Benefits at SJC:

SJC is committed to the well-being and professional development of its employees. Our comprehensive benefits package includes:

Health and Dental Benefits

Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
Scholarship program available for employees’ children.
Exclusive employee subscription rates for SJC publications.
A complimentary 1-year Toronto Life Insider membership.
Discounted annual GoodLife membership.
Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.

A Workplace Built for Everyone:

SJC Values

Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
Contribute to our community: We apply our resources and passions to make a difference – for people and our planet

Accommodations at SJC

SJC is proud to be an equal-opportunity employer, where everyone feels welcome and has the opportunity to thrive. We're committed to creating inclusive and barrier-free recruitment processes and work environments. If you're contacted for an interview and require any accommodations to ensure a fair and equitable experience, please let our Human Resources team know. We'll handle any information you share with complete confidentiality.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.

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More about this job

Responsibilities

Develop proactive branded-content concepts and integrated pitches that align advertiser objectives with the editorial voices and audience interests of Chatelaine and Châtelaine. Lead sponsored content from brief through launch across articles, social media, and video, while maintaining a built-if-sold opportunity calendar and building relationships through relevant PR and industry events.

Requirements

Requires at least five years of relevant experience in digital editorial, branded content, content strategy, or lifestyle media, including substantial hands-on writing and editing. Candidates should be able to interpret advertiser briefs, create persuasive pitches, understand relevant lifestyle categories, manage multiple deadlines, and collaborate with sales, clients, editorial, and production teams; Canadian PR or agency network familiarity and French proficiency are assets.

Skills

Branded Content Strategy
Creative Pitch Development
Advertiser Brief Interpretation
Writing
Editing
Editorial Judgment
Content Research
Creative Direction
Client Communication
Content Production
Project Management
Sales Collaboration
Commercial Strategy
Revenue Generation
Quality Control
Public Relations

Benefits

Health And Dental Benefits
Employee And Family Assistance Program
Online Health And Wellness Resources
Scholarship Program For Employees’ Children
Discounted SJC Publication Subscriptions
Complimentary One-Year Toronto Life Insider Membership
Discounted GoodLife Membership
Perkopolis Employee Discounts

Visa sponsorship

Not detected in the job text

Keywords

Branded Content
Content Strategy
Digital Editorial
Sponsored Content
Advertiser Briefs
Creative Pitches
Integrated Marketing
Editorial Positioning
Built-If-Sold Planning
Content Calendar
Writing
Editing
Creative Direction
Client Revisions
Quality Control
Social Media
Video Content
Lifestyle Media
Health And Wellness
Beauty
Fashion
Food
Public Relations
Media Previews
Revenue Growth
Canadian Media

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Jobs in Canada