Paid Media Coordinator

About the Role

We are seeking a highly motivated and organized Paid Media Coordinator to support the growth of AMER paid media and direct response activities.

Responsibilities

Campaign Management & Optimization

• Execute campaign setup and measurement for paid media (paid social, direct buys, content syndication, programmatic) according to briefs and audience specifications.
• Handle end-to-end operational tasks for direct buys, including proposal exchanges, creative asset collection and delivery, and order setup.
• Conduct detailed QA on campaign assets, targeting, tracking, and launch setup to ensure accuracy before activation.
• Develop and manage testing agendas and media plans to improve campaign performance.
• Analyze campaign effectiveness, shifting investment toward high-ROI campaigns and away from underperforming ones.
• Troubleshoot minor campaign setup issues and escalate complex blockers promptly.

Stakeholder Collaboration

• Facilitate audience management to ensure targeted reach.
• Coordinate with creative, analytics, and content teams to meet campaign requirements and deadlines.

Strategy & Planning

• Support strategic media planning and contribute to best-in-class paid social, direct buy, content syndication, and programmatic programs.

Reporting & Data Support

• Create clear, easy-to-read performance reports across all channels.
• Maintain accurate and organized campaign documentation.
• Support the creation of dashboards and reporting formats in partnership with analytics teams.
• Implement data-driven optimizations as directed by the AMER Performance Marketing lead (budget and bid adjustments, targeting changes, pausing ads).

Learning & Growth

• Stay current with paid social, content syndication, programmatic, and direct buy platform updates.
• Contribute to process improvements and share best practices.

Requirements

• 4+ years of hands-on experience in digital advertising within Tech/B2B environments.
• Hands-on experience with LinkedIn Campaign Manager (Boosted Posts, Conversation Ads, lookalike audiences) and Meta Ads (required).
• Experience with content syndication, Demandbase, or other programmatic DSPs.
• Ability to set up, launch, and troubleshoot campaigns end-to-end with minimal guidance.
• Proven ability to manage multiple vendors and internal stakeholders, including timelines, creative deadlines, PO/procurement workflows, and documentation.
• Hands-on experience managing UTM structures and QA-ing lead data in Salesforce.
• Advanced Excel and Google Sheets skills (pivot tables, SUMIFs, VLOOKUPs).
• Strong analytical skills, with the ability to turn data into actionable insights.
• Impeccable attention to detail and ability to manage multiple projects in a deadline-driven environment.
• Proven project management skills, balancing short-term execution with long-term planning.
• Excellent written and interpersonal communication skills in English.
• Bachelor’s degree in Marketing, Advertising, or a related field.

Nice to Have

• Experience in Financial Services and B2B industries.