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Sleeman Breweries Ltd.

Trade Marketing Manager (West)

Delta, BC, Canada
Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
Posting language: English
Posted: Nov 2, 2026

Original job description

Position:

Trade Marketing Manager (West)

Location:

Delta, British Columbia

Level:

Manager

Hiring Range:

90100

112600

Benefits and Perks:

At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

Competitive compensation

RRSP-matching program to help you save for retirement

A commitment to work-life balance

Benefits coverage for partners and kids

Parental leave top-up for primary and secondary caregivers

Employee product credit

Tuition reimbursement program for eligible employees

Employee and family assistance program

Discount program with access to perks from big brands and local favourites

Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

Purpose and Impact
Our story is about more than great beverages, it’s about people, pride, and progress. Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.

Responsibilities

Trade Marketing Planning & Execution

Develop and manage below-the-line (BTL) plans for all brands in the market.
Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
Partner with National Brand Managers to align regional activities with national brand strategies.
Conduct in-depth market assessments as part of the annual planning process.
Maintain timely and accurate BTL program information on the company intranet.

Performance, Budget & Demand Planning

Evaluate marketing activities to measure performance and effectiveness.
Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
Manage the regional BTL budget.
Participate in demand planning to ensure in-market promotional activities are accurately captured.

Sales Partnership & Relationships

Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
Build and maintain strong internal, external, industry, and trade relationships.
Collaborate effectively with cross-functional teams and internal and external stakeholders.

Leadership & Continuous Improvement

Lead and coach a team of Brand Activity Managers.
Lead special projects for the Marketing function or market as required.
Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.

Skills and Qualifications

Post-secondary education in Marketing or a related business field.
Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
Demonstrated experience developing and implementing tactical plans.
Strong business acumen and people-management skills.
Strong analytical thinking and budget-management skills.
Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
Excellent written and verbal communication and presentation skills.
Strong proficiency with Excel, Word, PowerPoint, and Outlook.
Knowledge of sales in a retail environment is considered an asset.

Work Environment (Hybrid/Onsite)
Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!

Our Commitment to Diversity, Equity and Inclusion

At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.

We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

BETTER BEER. BETTER PEOPLE. GETTING BETTER

We thank all candidates for their interest however only those selected to proceed will be contacted.

Apply About employer

More about this job

Responsibilities

The Trade Marketing Manager will develop and manage below-the-line marketing plans while partnering with Sales and National Brand Managers to ensure strong execution. They are responsible for evaluating marketing performance, managing regional budgets, and leading a team of Brand Activity Managers.

Requirements

Candidates must have post-secondary education in Marketing or a related business field and at least 5 years of experience in a CPG environment. A minimum of 2 years in a management position and strong analytical and communication skills are required.

Skills

Trade marketing
Brand management
Budget management
Strategic planning
Market assessment
People management
Analytical thinking
Cross-functional collaboration
Sales partnership
Project management
Communication
Presentation skills
Excel
Word
PowerPoint
Outlook

Benefits

Competitive compensation
RRSP-matching program
Work-life balance
Benefits coverage for partners and kids
Parental leave top-up
Employee product credit
Tuition reimbursement program
Employee and family assistance program
Discount program
Professional development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Trade Marketing
CPG
Brand Strategy
Below-the-line Marketing
Budgeting
Demand Planning
Market Assessment
Promotions
Sponsorships
Point-of-sale
Retail
Leadership
Continuous Improvement
Compliance
Marketing Planning
Stakeholder Management
Business Acumen
Performance Measurement

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