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Added 7 mins ago
BD
Executive Assistant and Office Manager
Bri-mor Developments
Calgary, AB
- Full-time
Bri-mor Developments is a Calgary-based, family-owned real estate development, investment and asset management company with over 35 years of experience in commercial and residential real…
Added 7 mins ago
NB
Banking Advisor
National Bank of Canada
Kelowna, BC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 7 mins ago
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Marketing Associate
O-HIVE.AI
Windsor, ON
- Full-time
We are expanding our global presence and seeking a creative, motivated, and results-driven Marketing Associate to support our marketing initiatives, brand development, and business growth.
Added 7 mins ago
ML
People and Culture Manager
Mainline Living
Kelowna, BC
- $100,000 to $120,000 CAD / year
- Full-time
Foresight Recruitment Group has been retained by Mainline Living & Traine Construction & Development to recruit an experienced People & Culture Manager to join their growing team in…
Added 7 mins ago
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Marketing Specialist
HockeyStickMan
Concord, ON
- Full-time
● Collaborate with the Marketing Manager on paid social campaigns, including creative development, campaign setup, performance monitoring, testing, and optimization.
Added 7 mins ago
Grocery Utility Clerk (Auburn Bay)
Calgary Co-op
Calgary, AB
…position reports directly to the Grocery Supervisor/Grocery Manager, and the main responsibilities…
Added 7 mins ago
S
store manager, East York, ON
Starbucks
Toronto, ON
- $59,400 to $78,450 CAD / year
Grow a successful, multi-million dollar business: drive sales leveraging your business acumen, efficiency and problem solving skills
Added 7 mins ago
Store MANAGER - Contract
The Aldo Group Inc / Le Groupe Aldo Inc.
Brampton, ON
Reporting to the District Manager, the Store Manager is responsible for driving sales, profitability, and overall store performance. You lead from the front, setting the tone on the floor,…
Added 7 mins ago
PC
Project Coordinator, Renewables
PRI Consultants
Calgary, AB
- Full-time
Track scope changes, prepare change orders for the Account Manager's approval, and work with project accounting on invoicing and collections status.
Added 7 mins ago
PC
Project Coordinator, Renewables
PRI Consultants
Toronto, ON
- Full-time
Track scope changes, prepare change orders for the Account Manager's approval, and work with project accounting on invoicing and collections status.
Added 7 mins ago
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PepsiCo Canada: Frontline Recruiter
PepsiCo
Calgary, AB
- Full-time
Reporting to the Frontline Recruitment Manager, this role provides full-cycle recruitment support for frontline hiring, with a primary focus on supporting Sales roles in Western Canada.
Added 7 mins ago
SJ
Assistant Store Manager - Peoples Jewellers - Sunridge Mall
Signet Jewelers
Calgary, AB · Canada - Sunridge Mall - Calgary, AB
- Full-time
Join our team as an Assistant Store Manager and have a positive impact on many lives. Our Assistant Store Managers assist the Store Manager in maintaining daily focus on individual and team…
Added 7 mins ago
Retail Territory Sales Representative - Barrie South
Molson Coors
Barrie, ON
In the role of Retail Territory Sales Representative working in the Barrie Territory you will be part of the Ontario Commercial team. This position reports to the District Sales Manager,…
Added 7 mins ago
Service Manager
Cintas
Langley (District), BC · Langley, BC
Cintas is seeking a Service Manager to directly manage our customer facing Service team. Responsibilities include hiring and performance management; managing the overall performance of a…
Added 22 mins ago
R
Client Advisor
RBC
Foremost, AB
- Part-time
· World-class sales training, coaching, and development opportunities
Added 22 mins ago
Manager Retail Analytics
Rogers Communications
Toronto, ON
…deliver accurate, reliable, and actionable insights supporting sales performance, compensation, forecasting, and strategic business…
Added 22 mins ago
SW
Lobby Experience Team Keyholder
Science World
Vancouver, BC
- Part-time
Reports to: Visitor Experience Manager, Lobby & Membership
Added 22 mins ago
SW
Lobby Experience Team Keyholder
Science World
Vancouver, BC
- Full-time
Reports to: Visitor Experience Manager, Lobby & Membership
Added 22 mins ago
AP
Pest Technician - We'll Train (Base Salary, Commission & Bonus Included)
Abell Pest Control
Portage la Prairie, MB
- Full-time
…successful transferable skills and be equally considered: route sales, route service, field sales, field service, service technician, territory representative, restaurant manager,…
Added 22 mins ago
CC
Assistant Manager, Banquets & Catering
Compass Canada
Winnipeg, MB
- Full-time
The Assistant Manager, Banquets & Catering will be responsible for managing the operations and maintaining profitable banquets while achieving revenue targets and meeting budgeted margins.…
Added 22 mins ago
T
Manager, Launch and Growth Operations
Thumbtack
Remote, Canada
- Full-time
- Remote
The Commercial Strategy team sits within the Business Development & Commercial Programs org and is responsible for helping take ideas from 0 to 1 by leading strategic initiatives and bets,…
Added 22 mins ago
A
Guest Service Agent - Night Auditor (Full Time)
AccorHotel
Edmonton, AB
- Full-time
Reporting to the Front Office Manager, your essential job functions include, but are not limited to:
Added 22 mins ago
GD
GARAGE - Team Leader FT - CF Champlain Mall
Groupe Dynamite, Inc Garage
Dieppe, NB
- Part-time
Reporting to the Store Manager, your main focus as a Team Lead is contributing to your store success by promoting a positive shopping experience for each customer, which will build and…
Added 22 mins ago
FL
Assistant Manager
Foot Locker
Surrey, BC
- Full-time
The Assistant Manager (AM) is a key store leader who helps bring sneaker culture to life by leading with energy, ownership, and purpose. This role supports the Store Manager in driving…
Added 37 mins ago
A
Technical Project Director
Arculen
ON · Ontario, Canada
- Full-time
This is a genuine step up for a Senior, Principal or Manager-level engineer who wants the autonomy and visibility of a director-level role without carrying a sales target from day one. It…

Sleeman Breweries Ltd.

Trade Marketing Manager (West)

Delta, BC, Canada
Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
Posting language: English
Posted: Nov 2, 2026

Original job description

Position:

Trade Marketing Manager (West)

Location:

Delta, British Columbia

Level:

Manager

Hiring Range:

90100

112600

Benefits and Perks:

At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

Competitive compensation

RRSP-matching program to help you save for retirement

A commitment to work-life balance

Benefits coverage for partners and kids

Parental leave top-up for primary and secondary caregivers

Employee product credit

Tuition reimbursement program for eligible employees

Employee and family assistance program

Discount program with access to perks from big brands and local favourites

Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

Purpose and Impact
Our story is about more than great beverages, it’s about people, pride, and progress. Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.

Responsibilities

Trade Marketing Planning & Execution

Develop and manage below-the-line (BTL) plans for all brands in the market.
Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
Partner with National Brand Managers to align regional activities with national brand strategies.
Conduct in-depth market assessments as part of the annual planning process.
Maintain timely and accurate BTL program information on the company intranet.

Performance, Budget & Demand Planning

Evaluate marketing activities to measure performance and effectiveness.
Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
Manage the regional BTL budget.
Participate in demand planning to ensure in-market promotional activities are accurately captured.

Sales Partnership & Relationships

Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
Build and maintain strong internal, external, industry, and trade relationships.
Collaborate effectively with cross-functional teams and internal and external stakeholders.

Leadership & Continuous Improvement

Lead and coach a team of Brand Activity Managers.
Lead special projects for the Marketing function or market as required.
Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.

Skills and Qualifications

Post-secondary education in Marketing or a related business field.
Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
Demonstrated experience developing and implementing tactical plans.
Strong business acumen and people-management skills.
Strong analytical thinking and budget-management skills.
Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
Excellent written and verbal communication and presentation skills.
Strong proficiency with Excel, Word, PowerPoint, and Outlook.
Knowledge of sales in a retail environment is considered an asset.

Work Environment (Hybrid/Onsite)
Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!

Our Commitment to Diversity, Equity and Inclusion

At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.

We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

BETTER BEER. BETTER PEOPLE. GETTING BETTER

We thank all candidates for their interest however only those selected to proceed will be contacted.

Apply About employer

More about this job

Responsibilities

The Trade Marketing Manager will develop and manage below-the-line marketing plans while partnering with Sales and National Brand Managers to ensure strong execution. They are responsible for evaluating marketing performance, managing regional budgets, and leading a team of Brand Activity Managers.

Requirements

Candidates must have post-secondary education in Marketing or a related business field and at least 5 years of experience in a CPG environment. A minimum of 2 years in a management position and strong analytical and communication skills are required.

Skills

Trade marketing
Brand management
Budget management
Strategic planning
Market assessment
People management
Analytical thinking
Cross-functional collaboration
Sales partnership
Project management
Communication
Presentation skills
Excel
Word
PowerPoint
Outlook

Benefits

Competitive compensation
RRSP-matching program
Work-life balance
Benefits coverage for partners and kids
Parental leave top-up
Employee product credit
Tuition reimbursement program
Employee and family assistance program
Discount program
Professional development opportunities

Visa sponsorship

Not detected in the job text

Keywords

Trade Marketing
CPG
Brand Strategy
Below-the-line Marketing
Budgeting
Demand Planning
Market Assessment
Promotions
Sponsorships
Point-of-sale
Retail
Leadership
Continuous Improvement
Compliance
Marketing Planning
Stakeholder Management
Business Acumen
Performance Measurement

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