Social Media & Digital Marketing Manager

smallthing – Social Media & Digital Marketing Manager

At a glance

Where Downtown Halifax, NS – hybrid (two days a week in the office, one from home)

Hours Part-time, three days a week

Salary $39,000-$48,000 a year, (full-time equivalent $65,000-$80,000)

Benefits Health insurance

Reports to Our CEO

About smallthing

Most people would like to shop more ethically. Most people also have a job, a fridge to fill and about eleven seconds to choose a dish soap.

That’s where smallthing comes in. Our app makes ethical choices simple and practical. No guilt. No preaching. Just clear, trustworthy information that helps people match what they buy with what they care about.

We’re a team of six in downtown Halifax, and we care a lot (quietly, we promise) about helping people make better choices for themselves and the planet. What we need now is someone to help us tell the world.

We’ve been working towards launch for over a year. We’re going live in December.

The role

You’ll own all of smallthing’s marketing, from our social channels to our inbox newsletters, and help grow a young business from launch onwards. There’s no playbook to inherit: you’ll write it.

If building strategies and campaigns from scratch sounds exciting rather than terrifying, read on. You’re probably a creative storyteller who also likes a good spreadsheet, and you understand how people actually behave online (as opposed to how brands wish they would).

What you’ll do

Social media. Build and run our social strategy across the platforms that matter (and the new ones that might). Plan the content calendar, keep an eye on trends and competitors, and reply to comments and messages in a voice that sounds like us. You’ll also find and look after the influencers, creators and partners who can help spread the word.

Content. Lead on everything we put out: short video, graphics, photography, blog posts, emails and ads. Keep it on brand, on message and worth stopping the scroll for.

Campaigns and paid media. Plan, run and fine-tune campaigns across paid, owned and earned channels. That includes social ads, search, display and retargeting, our email program, and helping with website content, SEO and landing pages.

Measuring what works. Track reach, engagement, traffic and the numbers that actually matter. Report back to the leadership team with honest insights and clear recommendations, then use what you learn to make the next thing better.

Spotting what’s next. Keep up with new tools, platforms and tactics, and bring us ideas for growing our audience and our user base.

Yes, that’s a lot for three days a week. You won’t be doing all of it at once. Part of the job is deciding what matters most right now, and we’ll set those priorities together.

What you’ll bring

You’ll need:

• The equivalent of two years+ in social media, digital or integrated marketing. This can include freelance work, internships or channels you've grown yourself: we care more about what you've achieved, than how long it took.
• A track record of growing audiences and engagement, with numbers you can point to
• Hands-on experience with paid digital advertising and marketing automation or email platforms
• A working knowledge of SEO, SEM, content marketing and website optimization
• Confidence with social media management tools (Sprout Social, Hootsuite, Later or similar) and creative tools (Canva, Adobe Creative Suite or similar)
• Writing that’s clear, warm and occasionally funny, plus the organization to juggle several projects without dropping any
• A head for data: you can tell what’s working, explain why, and say so plainly
• A degree in marketing is advantageous but not a strict requirement.

Bonus points for

Marketing experience at a start-up, or for an app. A genuine interest in sustainability (you don’t need to be perfect; none of us are).

How it works

The role is the equivalent of three days a week. Two of those days are spent with the team at our downtown Halifax office; the other is work from home. Alongside the salary, you’ll get health insurance, plus the rare chance to shape a brand from the very start.

We’d like you to start in January 2027.

How to apply

Send your résumé with a short note (one page, tops) telling us about a campaign you’re proud of and what you’d do first at smallthing. Links to work you’ve created are very welcome.

Applications close on November 30th. We’ll be in touch with everyone who applies, whatever the outcome.

We welcome applications from people of all backgrounds and experiences. If you need any accommodations during the hiring process, just let us know and we’ll make it work.