Digital Marketing Manager

What you'll do

• Own the digital growth plan across paid search, paid social, SEO, email, lifecycle, affiliate, and partnerships, tied to revenue and customer targets
• Build and manage marketing budgets, forecast return, and reallocate spend weekly based on what the data shows
• Set up and maintain measurement: GA4, server-side tagging, UTM standards, CRM integration, attribution models, and marketing mix analysis
• Run a structured experimentation program: hypotheses, A/B and multivariate tests, and a shared log of results
• Manage the full funnel with sales and product teams: lead quality, conversion rates, CAC, LTV, payback period, and retention
• Lead lifecycle and CRM marketing in HubSpot, Salesforce, Klaviyo, Braze, or similar, including segmentation, scoring, and automation
• Direct SEO and content strategy, including technical SEO, topic authority, and AI search visibility
• Plan and run bilingual (English and French) campaigns, with Quebec-specific messaging and compliance with Quebec's Charter of the French Language where it applies [if applicable]
• Ensure every campaign follows CASL (consent and unsubscribe rules), PIPEDA, provincial privacy laws including Quebec's Law 25, and Competition Bureau and Ad Standards guidelines
• Run cross-border campaigns for Canada and US audiences, with currency, shipping, and tax messaging handled correctly [if applicable]
• Build AI-assisted workflows for research, creative variations, reporting, and audience analysis, with human review for accuracy, brand voice, and privacy
• Manage agencies, freelancers, and vendors against clear performance targets
• Coach marketers on your team and build a culture of testing and learning
• Present results and recommendations to executives in plain, numbers-first language

Find your level

• Level Typical experience What you'll own
• Digital Marketing Manager I - 2-4 years : One or two channels and their budgets, campaign execution, reporting, and experiments, supported by a mentor and a leadership development plan
• Digital Marketing Manager II - 4-7 years : The multi-channel plan and budget for a business line, a small team or agency partners, measurement and attribution, advising leadership
• Senior Digital Marketing Manager - 7+ years : Digital growth strategy across the business, larger budgets and teams, alignment with sales, product, and finance, the marketing roadmap

Promotion criteria are written down at every level, with regular career conversations. Many of our managers have moved into head of growth, marketing director, and VP roles.

This is a management role, so the first level assumes hands-on experience. If you're a strong specialist ready to lead, we want to hear from you.

What you bring

Must have

• Hands-on experience running paid and organic digital programs, ideally across more than one channel
• Strong analytical skills, with comfort in GA4, dashboards, and spreadsheets
• Experience managing a budget and tying activity to business outcomes
• Clear communication with senior stakeholders and cross-functional partners
• A coaching mindset and a willingness to lead through influence
• Degree or diploma in Marketing, Business, Communications, or a related field (including Canadian college marketing programs), or equivalent experience. We hire for results and judgment, not pedigree.
• Legal authorization to work in Canada (citizens, permanent residents, and valid work permit holders)

Nice to have (not required)

• Certifications: Google Ads, Google Analytics, Meta Blueprint, HubSpot, CMA credentials, or similar (we'll pay for them)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, Klaviyo, Braze)
• Knowledge of attribution, incrementality testing, or marketing mix modeling
• Familiarity with CASL, PIPEDA, Law 25, and Canadian advertising standards
• SQL, Looker Studio, or Power BI skills for self-serve analysis
• Experience in B2B demand generation, e-commerce, or subscription businesses
• Experience managing agencies or a small team
• Fluency in French, a strong asset for Quebec markets and bilingual campaigns [if applicable]
• Industry background in [retail and e-commerce, financial services, healthcare, SaaS, travel, nonprofit, etc.]