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SME

Account Representative II (Events - Canada)

Markham, ON, Canada

The salary range for this position is $57,200 - $71,000 per year, based on experience and qualifications. · Full-time

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Job details

Pay: The salary range for this position is $57,200 - $71,000 per year, based on experience and qualifications.
Job type: Full-time
Apply by: Nov 29, 2026
Posting language: English
Posted: Oct 31, 2026

Original job description

Brief Description

Responsible for the sale and management of a portfolio of products and services including tradeshows, events, media, sponsorship, and advertising. The Account Representative II will prospect new accounts and renew current accounts equally

MAJOR FUNCTIONS:

Promote and sell new and existing exhibitor accounts in assigned territory
Research and identify new prospect opportunities using technology tools, social media, newsfeeds, and other methods.
Research and identify key contacts within new accounts.
Cross-sell accounts into additional SME events and up-sell accounts into additional products offerings including sponsorships.
Provide exceptional customer service to account base.
Maintain a complete electronic record of sales activity in company CRM system and Salesforce.
Travel to prospect new customers and service existing customers (to include, but not limited to, SME and competitive events, and customer offices).
Meet or exceed all sales metrics, as assigned (i.e., call volume, number of meetings, sales revenue, etc.)
Prepare and present targeted customer proposals
Prepare for and actively participate in weekly goal setting and goal achieving meetings
Develop and maintain high level of product, industry, and client knowledge.
Other duties as assigned.

Requirements

MINIMUM EDUCATION, SKILLS AND EXPERIENCE REQUIREMENTS:

Bachelor’s degree in Business, or Marketing required, or equivalent related professional experience.
Three or more years sales experience with manufacturing, events or tradeshow organization sales preferred.
Prior phone sales, direct sales or customer service activities required.
Self-motivated, competitive, and highly driven to exceed set goals.
Ability to think strategically to identify, generate, nurture and qualify leads to turn them into sales ready opportunities.
Aptitude for overcoming objections and effectively communicating value proposition to key decision makers and influencers.
Proficient in standard Microsoft Office programs including Outlook, Word, Excel and Power Point
Effective written and verbal communication skills; strong organizational skills
Experience in manufacturing preferred. Experience working in a fast paced, multi-tasking environment

KEY COMPETENCIES:

Core competencies:

Communication and Collaboration
Relationship Management
Professionalism and Integrity
Critical Thinking and Decision-Making
Execution
Initiative, Leadership, and Development

Job specific competencies:

Manufacturing industry and/or tradeshow knowledge
Sales and consultative business development
Employer Branding
Customer service-oriented mindset
Strategic planning
Client relationship management
Negotiation

WORKING CONDITIONS:

Normal office environment
Primary office location: Markham, Ontario
Regular, in-person attendance required
Travel required (25% - 50%)
Some exposure to hazards of forklift, trucks, fumes, etc. on-site

Summary

POSITION TITLE: Account Representative II

GROUP: SME Canada

SME is an Equal Opportunity Employer.

Applicants must live in Canada and legally be authorized to work there. Also, must be able to travel to/from the United States.

The salary range for this position is $57,200 - $71,000 per year, based on experience and qualifications. Offers typically fall within this range based on individual qualifications and budget availability. Certain positions may also be eligible for bonus/incentive compensation, subject to role and company policies.

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More about this job

Responsibilities

Prospect new accounts and manage, renew, and grow an assigned portfolio of exhibitor accounts by selling events, tradeshows, media, sponsorships, and advertising. Maintain customer relationships and CRM records, prepare targeted proposals, travel to serve customers, and meet assigned sales goals.

Requirements

A bachelor’s degree in Business or Marketing, or equivalent related professional experience, is required; three or more years of sales experience in manufacturing, events, or tradeshow organization sales is preferred. Candidates need prior phone sales, direct sales, or customer service experience, strong communication and organizational skills, proficiency with Microsoft Office, and the ability to meet sales goals; applicants must live in Canada, be authorized to work there, and be able to travel to and from the United States.

Skills

Sales
Prospecting
Lead Generation
Consultative Business Development
Account Management
Customer Service
Cross-Selling
Upselling
Negotiation
Relationship Management
Strategic Planning
Communication
Critical Thinking
Proposal Development
Salesforce
Microsoft Office

Visa sponsorship

Not detected in the job text

Keywords

Sales
Account Management
Prospecting
Lead Generation
Exhibitor Accounts
Tradeshows
Events
Media
Sponsorship
Advertising
Manufacturing
Customer Service
Cross-Selling
Upselling
Salesforce
CRM
Microsoft Office
Outlook
Word
Excel
PowerPoint
Proposal Development
Consultative Business Development
Negotiation
Employer Branding
Territory Sales
Sales Metrics
Social Media
Travel

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