Equipment Sales Representative

SMS Equipment is looking for an Equipment Sales Representative to manage the sale of new equipment within our domestic sales function. This role is responsible for driving territory growth, delivering equipment solutions, and building long-term, trusted customer relationships across the assigned region.

Work Location: Winnipeg, MB.

Salary: $50,000 annual base salary plus a guaranteed $25,000 commission in year one. After the guarantee period, compensation moves to a $40,000 base salary plus commission.

Work Arrangement: This is a fixed on-site position, requiring the employee to work from the office or customer locations each business day. This role requires frequent travel throughout the assigned territory, including extensive overnight travel and nights away from home as necessary to effectively support and cover the territory.

Travel requirements will vary based on business needs, customer requirements, and territory coverage.

Schedule: Monday to Friday.

What You’ll Do

• Build and maintain strong customer relationships through regular site visits, clear communication, and a strong understanding of customer needs.
• Manage your daily schedule, sales pipeline, and territory to meet deadlines and deliver on commitments.
• Monitor market trends and collaborate with the Regional Sales Manager to establish targets and support territory strategy.
• Proactively generate leads, conduct cold calls, and close new equipment sales within the assigned territory.
• Prepare equipment quotes and work closely with the Regional Sales Manager to align pricing and commercial terms.
• Maintain accurate customer, opportunity, and sales activity records within the CRM system.

What You Bring

The successful candidate will have prior sales experience and/or experience serving customers in the heavy equipment industry, with the ability to build relationships and manage a fast-paced sales territory.

Other requirements include:

• Familiarity with a wide range of construction equipment and the ability to recommend appropriate equipment solutions.
• Confidence in cold calling, developing new business, and balancing competing priorities.
• Proficiency with CRM systems, quoting tools, and Microsoft Office, supported by strong problem-solving and decision-making skills.
• Valid Class 5 driver’s license and willingness to travel extensively throughout the assigned territory.

This position is classified as an Individual Contributor role in SMS Equipment’s competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functional expertise).

At SMS Equipment, safety is one of our core values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks.

Pre-Employment

This position is risk sensitive. Candidates may be required to complete:

• Drug and alcohol test
• 5-year commercial driver’s abstract
• Criminal record check

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest. Only those selected to proceed to the next stage of the recruitment process will be contacted.

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

SMS Equipment offers rewarding careers in the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world-class quality in our product offerings and customer service. A few of the many benefits of working with SMS Equipment include competitive wages, comprehensive group benefits plan, and RRSP matching.