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SS
Director, Security System Sales
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Toronto, ON · Greater Toronto Area, Canada
- $120,000 to $140,000 CAD / year
- Full-time
Grow recurring revenue from maintenance contracts and monitoring.
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SMS Security

Director, Security System Sales

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

$120,000 to $140,000 CAD / year · Full-time

Apply on LinkedIn About employer

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Job details

Pay: $120,000 to $140,000 CAD / year
Job type: Full-time
Apply by: Dec 10, 2026
Experience: 8+ years of B2B sales experience, including 4+ years leading a sales team in a services business
Posting language: English
Posted: Nov 10, 2026

Original job description

About Us

SMS Security has protected people and property across the Greater Toronto Area since 1988. Headquartered in Toronto, we proudly serve multi-residential condominium communities with guard services, mobile patrol, parking enforcement, and the installation and servicing of security systems, including access control, CCTV and monitoring. We’re growing, and we’re looking for a sales leader to take our security systems business into new markets.

The Role

Reporting to the CEO, the Director, Security System Sales owns SMS Security’s security system sales and leads the sales team. Today, most of our security system business comes to us. We need a leader who builds a team that goes out and wins.

The role has two equally important goals: grow sales with the customers we already have, and win customers in new verticals. This is a builder role for a leader who is comfortable opening doors personally while coaching a team to win.

What You’ll Do

Win customers in new verticals and geographic markets

Own targets for new accounts and revenue in the verticals and geographic markets we do not service today.
Identify and prioritize new geographic markets for expansion and build the business case for entering them.
Build named target lists by vertical and geography, including buildings, owners, property and facility managers, and the people who make security decisions.
Prospect actively through calls, email, meetings, site walks and security system assessments.
Lead the first sales in each new vertical and market personally to win our first reference customers, then turn what works into a playbook the team can repeat.
Build your own pipeline and follow up on introductions from internal partners and industry relationships.
Recommend when to add a dedicated new-business salesperson, then recruit and coach them.

Grow existing customers

Build and lead the strategy to sell more of our systems offering (cameras, access control, door operators) to existing clients, and set and hit growth targets for those accounts
Win back past security system customers through a structured program.
Grow recurring revenue from maintenance contracts and monitoring.

Lead the team and the pipeline

Lead, recruit and coach salespeople and technical sales staff; set clear targets and run a weekly sales meeting.
Ensure every quote is followed up and closed as won or lost, with a reason, and review large project quotes weekly.
Raise win rates by working with Operations on pricing, scope and quote quality.
Maximize margins by making sure quotes are accurate and complete, priced to reflect true labour, equipment and installation costs and reviewed against actual project results to improve future quoting.
Run sales campaigns (cross-sell, win-back and quote follow-up) and lead win-loss reviews, sharing customer feedback to sharpen our offer.
Ensure the team uses the CRM every day, with every lead, quote and sale recorded.
Administer the team’s commission plan with the CEO and Finance.
Own sales measures on the company scorecard, including new-vertical pipeline and revenue, win rates, cross-sell and win-back sales, customer retention and report monthly to the leadership team.

What We’re Looking For

8+ years of B2B sales experience, including 4+ years leading a sales team in a services business
A proven track record of winning new customers through outbound selling, including opening a new customer type or territory
A proven track record of growing existing accounts through account management and cross-selling
Experience selling to building owners, property or facility managers, or retail or healthcare operators
Experience running a sales pipeline in a CRM, including forecasting and win-loss reviews
Experience designing or running sales commission plans
Strong business acumen and comfort with margins, pricing, forecasts and scorecards
A coach who builds winning teams and is comfortable opening doors personally
Persistent with new prospects and longer sales cycles
Customer-first, with the ability to earn trust and keep it
Disciplined: follows up, closes the loop and makes decisions based on data
Experience in security systems (access control, CCTV, monitoring) or facility services is an asset
An established network in GTA property management is an asset
Experience with ServiceTitan or similar field-service software is an asset

Why Join SMS Security

At SMS Security, you’ll lead the growth of a company with a reputation built over more than 35 years in the GTA. This is a high-impact role reporting directly to the CEO, with the room to build a team, open new markets and shape how we sell. Our commission plan pays more for the sales that are hardest to win, so your success in new markets is directly rewarded. If you’re a sales leader who loves to build, coach and win, we’d love to hear from you.

Base Salary plus commission structure.

SMS Security is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations during the recruitment and selection process, please let us know. We are happy to make necessary arrangements to support your accommodation needs.

We thank all applicants for their interest in a career with SMS Security; however, only those candidates who are selected for an interview will be contacted.

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead the security systems sales function, build and coach the sales team, and win new customers in untapped verticals and geographic markets. Grow existing accounts and recurring revenue while managing pipeline performance, quoting quality, margins, CRM use, commissions, and sales reporting.

Requirements

Requires 8+ years of B2B sales experience, including 4+ years leading a sales team in a services business, with demonstrated success in outbound new-customer acquisition and account growth. Candidates should have experience with CRM pipelines, forecasting, win-loss reviews, and commission plans; security systems or facility services experience is an asset.

Skills

B2B Sales
Sales Leadership
Outbound Prospecting
New Market Development
Account Management
Cross-Selling
Pipeline Management
CRM Management
Sales Forecasting
Win-Loss Analysis
Pricing and Margin Management
Team Coaching
Security Systems Sales
Customer Retention

Visa sponsorship

Not detected in the job text

Keywords

Security Systems
Access Control
CCTV
Monitoring
Door Operators
B2B Sales
Outbound Selling
New Market Development
Geographic Expansion
Account Management
Cross-Selling
Win-Back Campaigns
Recurring Revenue
Maintenance Contracts
Sales Pipeline
CRM
Sales Forecasting
Win-Loss Reviews
Sales Commission Plans
Pricing
Margin Management
Quote Management
Field-Service Software
ServiceTitan
Property Management
Facility Services

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Jobs in Canada