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Added 26 mins ago
L
Senior Manager, Portfolio Governance & Delivery (IT Capital Projects)
Liberty
Oakville, ON
- $120,000 to $170,000 CAD / year
- Full-time
The Portfolio Governance & Delivery Partner is responsible for managing the IT portfolio of projects across the organization, ensuring initiatives are prioritized, resourced, and delivered…
Added 26 mins ago
BC
Senior Specialist, Social Media & Digital (Bilingual)
Blake, Cassels & Graydon LLP
Montreal, QC
- Full-time
With the support of the Senior Manager, Digital & Brand, continuously optimize content strategy and channel approach based on platform trends, social listening, and test-and-learn…
Added 26 mins ago
Senior Manager, Portfolio Governance & Delivery
Liberty Utilities
Oakville, ON
The Portfolio Governance & Delivery Partner is responsible for managing the IT portfolio of projects across the organization, ensuring initiatives are prioritized, resourced, and delivered…
Added 1 hour ago
KD
Directeur stratégie commerciale et gestion de la croissance du revenu/ Manager, Trade Strategy and Revenue Growth Management
Keurig Dr Pepper
Montreal, QC
- Full-time
The Manager, Brand Revenue Growth Management (RGM) plays a critical role in driving profitable growth by supporting the development and execution of pricing, promotion, and portfolio…
Added 1 hour ago
F
Project Engineer - Mining & Metals
Fluor
Vancouver, BC
- Full-time
…supplier, or contractor with accountability to the Project Manager/Director. You will work on multidisciplinary teams to plan and perform work requiring sound technical judgment in the…
Added 1 hour ago
S
DCN Project Cost and Risk Manager
SLB
Calgary, AB
- Full-time
SLB is seeking an experienced Project Cost and Risk Manager to support the successful delivery of hyperscale data center projects. This role is responsible for leading project cost control…
Added 1 hour ago
CG
Manager, Model Risk Validation
Canada Guaranty
Toronto, ON
- $95,000 to $130,000 CAD / year
- Full-time
The Manager, Model Risk Validation combines independent model validation, risk oversight, and hands-on governance responsibilities. The successful candidate will apply strong quantitative…
Added 1 hour ago
AE
Category Manager, Indirect Procurement
Arc'teryx Equipment
North Vancouver, BC
- Full-time
The Category Manager, Indirect Procurement, owns sourcing and category strategy for Commercial Retail, Store Development and Facilities, and may support additional indirect spend categories…
Added 1 hour ago
M
Technology Delivery Lead, Enterprise AI
Marsh
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 1 hour ago
CL
Solutions Architect - Enterprise Content Management (ECM)
Canada Life
London, ON
- Full-time
Define patterns and best practices for content lifecycle management, retention, workflow automation, and document governance.
Added 2 hours ago
T
Senior Financial Crime Risk Analyst, Financial Crime Risk Management (FCRM) Reporting & Strategic Insights, Canada (5327)
TD
Toronto, ON · Markham, ON
- Full-time
…Committee materials, Board-level reporting, strategic insights, and governance activities for the FCRM Canada program. The role works closely with stakeholders across FCRM to coordinate…
Added 2 hours ago
T
Law Clerk III
TD
Toronto, ON · Montreal, QC
- Full-time
Proficiency in both English and French required · Law Clerk certification is required
Added 2 hours ago
C
Product Design Manager, Design Systems
Clio
Toronto, ON · Vancouver, BC · Calgary, AB
- Full-time
As Product Design Manager, Design Systems, you'll lead the team that makes this happen. You'll steer the system's operating model: roadmap, intake, contribution, governance, versioning, and…
Added 2 hours ago
Program Manager - Operations
WestJet Group
Calgary, AB
Reporting to the Senior Manager, Operations Performance, you will lead complex, cross-functional initiatives that transform strategic priorities into actionable plans and measurable…
Added 2 hours ago
EA
Coordinator, Volunteer Program
Engineers and Geoscientists BC
Burnaby, BC
- Full-time
Coordinating and being involved with strategies and continuous improvement initiatives for volunteer program goals and objectives, as determined by the Manager, Volunteer Program.
Added 2 hours ago
S
Maintenance Manager
Sanofi
Toronto, ON
- Full-time
The Maintenance Manager is a key leadership role within Engineering & Maintenance (E&M), accountable for the safe, compliant, and efficient execution of site maintenance activities across…
Added 3 hours ago
A
Principal Product Manager, Industry Extensions for Autodesk Assistant
Autodesk
Toronto, ON
- Full-time
As the Principal Product Manager for Industry Extensions/Journeys, you will own how the products of today map into the Agentic Platform of tomorrow, marrying those two worlds so that the…
Added 3 hours ago
A
Principal Product Manager, Industry Extensions for Autodesk Assistant
Autodesk
Toronto, ON
- Full-time
As the Principal Product Manager for Industry Extensions/Journeys, you will own how the products of today map into the Agentic Platform of tomorrow, marrying those two worlds so that the…
Added 3 hours ago
A
Senior Compensation Partner, Sales & Marketing
Autodesk
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Job Architecture, Market Data, and Governance
Added 3 hours ago
BU
Retail Relationship Banker
BMO U.S.
Toronto, ON
- Full-time
Program Governance Support. Support governance activities related to regulatory requests. Coordinate document submissions and regulatory reporting requirements.
Added 3 hours ago
E
Fin Intelligent Transformation Mgr
eBay
Toronto, ON
- Full-time
We are seeking a Finance Intelligent Transformation Manager to join eBay's FIT organization! This role partners closely with various finance teams to enable intelligent automation through…
Added 3 hours ago
V
Senior Privacy Manager
Vancity
Vancouver, BC
- Full-time
Collaborating with business and control partners and supporting regulatory examinations, executive reporting and governance activities
Added 3 hours ago
Manager Integrated Planning
Evolution Mining Limited
Red Lake, ON
The Integrated Planning Manager is accountable for establishing and maintaining an integrated planning framework that connects long-term strategy, life-of-mine planning, annual budgeting,…
Added 3 hours ago
RB
Manager, Productivity and Efficiency
Royal Bank of Canada
Toronto, ON
- Full-time
The Manager, Productivity and Efficiency supports the COO group within Technology and Operations, with a primary focus on transformation and operations of productivity and efficiency…
Added 3 hours ago
CC
Project Delivery Lead
Computershare Canada
Montreal, QC
- Full-time
In addition, you will work collaboratively with the Senior Manager and/or Head of Strategic Delivery to create project and implementation plans to successfully execute strategic initiatives…

Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Hiring Range: CAD $84,070 - $120,220

Apply on jobs.dayforcehcm.com About employer

Applications open in a new tab.

Job details

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Nov 17, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Oct 27, 2026

Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

Apply on jobs.dayforcehcm.com About employer

More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will also manage product innovation, integrated marketing campaigns, and collaborate with commercial teams to optimize category performance.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of CPG or brand marketing experience. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Management
NPD
EPD
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Category Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
MS Office
Regulatory Compliance

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
Shopper Marketing
Trade Marketing
AC Nielsen
Category Management
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Packaging Design
Market Insight
Business Case
Pricing Architecture
Brand Positioning
MS Office
Analytical Skills
Communication Skills
Project Management
Brand Planning
Consumer Insights
Retail Execution

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