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Added 32 mins ago
A
Senior Service Designer
Aviso
Toronto, ON
- $95,000 to $105,000 CAD / year
- Full-time
…ambiguous business challenges: co-ordinate participants, design research plans, facilitate sessions, analyze and synthesize data, and uncover strategic…
Added 4 hours ago
BI
Senior Brand Manager, Oncology
Boehringer Ingelheim
Burlington, ON
- Full-time
…interactions with customers, field rides, qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven…
Added 4 hours ago
UO
Scientific Assistant
University of Victoria
Victoria, BC
- Full-time
…and by coordinating with other technical staff, such as the Manager of Laboratories (ML), Senior Scientific Assistants (SSAs), and Scientific Assistants (SAs), as needed for the day-to-day…
Added 4 hours ago
Brand Manager
Sofina Foods Inc
Markham, ON
Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity…
Added 5 hours ago
S
School Psychologist, Complex Developmental Behavioural Conditions (CDBC) - BC Children’s Hospital & Sunny Hill Health Centre
Sanya’k̓ula
Vancouver, BC
- Temporary
…other health professionals in a leading pediatric teaching and research environment. As part of a highly specialized interdisciplinary team, you will contribute to the assessment and…
Added 5 hours ago
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Yorkdale- Associate Manager PT Under 20 hours
Tumi
Toronto, ON
- Part-time
As part of our Retail team, the Associate Manager is responsible for creating a client experience that accurately reflects the ethos of our brand while building and maintaining strong…
Added 6 hours ago
H
Site Civil Section Manager
HDR
Toronto, ON · Richmond Hill, ON
- Full-time
…where people work, connect, and thrive. From high-performance data centers driving the future of AI to dynamic commercial environments, your work will directly support technological…
Added 7 hours ago
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Development Officer
Coal Mine Theatre
Toronto, ON
- Full-time
Works closely with: General Manager, Board of Directors
Added 7 hours ago
AM
Receptionist/Administrative Assistant
Aplin Martin
Vancouver, BC
- Full-time
Conducts research and retrieves data on the company ERP system.
Added 8 hours ago
TH
Senior Laboratory Technologist -CVH Microbiology
Trillium Health Partners
Mississauga, ON
- Full-time
Working collaboratively with the Laboratory Manager, Medical/Scientific staff and the laboratory team, the Senior Technologist supports overall laboratory operations, workflow, staffing…
Added 8 hours ago
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Planner 1 (City Design & Planning)
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North Vancouver, BC
- Full-time
Reporting to the Manager, Planning, this position requires knowledge in a variety of areas related to long range planning, development planning, urban design, and environmental…
Added 8 hours ago
B
Global Relationship Manager- 3
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ON
- Full-time
…value proposition and drive revenue growth. Build and implement data strategies to guide effective promotional planning and execution, ensuring optimal outcomes. Collaborate with Sales and…
Added 9 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
…services, IPv4 address leasing, optical transport services and data center colocation services. Cogent's facilities-based, all-optical IP network backbone provides IP services in over 228…
Added 10 hours ago
S
Client Care Coordinator, Reproductive Mental Health - BC Women’s Hospital & Health Centre
Sanya’k̓ula
Vancouver, BC
- Full-time
Reporting to the Program Manager or designate of the BC Women's Mental Health and Substance Use Program, the Client Care Coordinator provides clinical leadership and coordinates the…
Added 10 hours ago
CO
Manager Policy and Risk Management
City of Saint John
Saint John, NB
- Full-time
The Manager Policy and Risk Management is responsible for research and analysis, policy and procedures, and risk management.
Added 10 hours ago
Product Line Manager - Geomembrane & Specialty Market
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Truro, NS · ON · NB · NS · PE
Title: Product Manager - AgGeo & Specialty market
Added 10 hours ago
SH
Administrative Assistant
Shared Health-Soins Communs
Boissevain, MB
- Full-time
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 10 hours ago
SH
Administrative Assistant
Shared Health-Soins Communs
Mountain Road, MB
- Full-time
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 10 hours ago
M
Business Development Manager
Mirego
Toronto, ON
- Full-time
At the heart of Mirego’s growth, your role as a Business Development Manager for the Toronto area is essential to identifying and qualifying new opportunities. As the first point of contact…
Added 11 hours ago
Administrative Assistant
Winnipeg Regional Health Authority
Boissevain, MB
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 11 hours ago
Administrative Assistant
Winnipeg Regional Health Authority
Grandview, MB
Under the general supervision of and responsible to the Director/Regional Manager/Manager; the Administrative Assistant is committed to the vision, mission, values and strategic priorities…
Added 11 hours ago
Technical Due Diligence Analyst
IREN
Vancouver, BC
Job Type: Full-Time | Location: Vancouver, BC | Department: Vancouver, BC | Reporting to: Senior Manager, Innovation | Work Location Type: #hybrid
Added 11 hours ago
NT
Records Management Clerk
NORTHWEST TERRITORIES POWER CORPORATION
Hay River, NT
- Full-time
Reporting to the Manager, IT Applications & Support, the Records Management Clerk is responsible for access to all NTPC records, their archiving and disposition. In addition to supporting…
Added 11 hours ago
AC
Accounts Payable Coordinator
Aston Carter
AB · Edmonton, Alberta
- $20 to $23 CAD / hour
- Contract
Escalate complex issues to the Accounts Payable Manager as required.
Added 11 hours ago
R|
Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…

Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Hiring Range: CAD $84,070 - $120,220

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Job details

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Nov 17, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Oct 27, 2026

Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will also manage product innovation, integrated marketing campaigns, and collaborate with commercial teams to optimize category performance.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of CPG or brand marketing experience. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Management
NPD
EPD
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Category Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
MS Office
Regulatory Compliance

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
Shopper Marketing
Trade Marketing
AC Nielsen
Category Management
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Packaging Design
Market Insight
Business Case
Pricing Architecture
Brand Positioning
MS Office
Analytical Skills
Communication Skills
Project Management
Brand Planning
Consumer Insights
Retail Execution

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