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Added 7 mins ago
H
Transportation Design and Delivery Department Lead
HDR
Burlington, ON · Richmond Hill, ON · Toronto, ON
- Full-time
…Section Managers within the Department and possibly additional specialty and practice leaders. The Sections include Design and Delivery for Roads, Roadway Transit (BRT, LRT, Transit…
Added 1 hour ago
A&
Store Manager - CF Polo Park, Hollister
Abercrombie & Fitch Co.
Winnipeg, MB
- Full-time
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for…
Added 1 hour ago
SW
Part-Time Sales Lead - Stuart Weitzman
Stuart Weitzman
Halton Hills, ON
- Part-time
…retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail platforms. Combined, these brands…
Added 2 hours ago
EK
Commercial Kitchen + Bar Designer
Earls Kitchen + Bar
Vancouver, BC
- $65,000 to $85,000 CAD / year
- Full-time
A degree or diploma in Building Technology or Interior Design with a specialty in commercial kitchens.
Added 3 hours ago
D
Lead Equipment technician
Diversey
Mississauga, ON
- Full-time
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food…
Added 3 hours ago
GF
Personal Trainer - London Southdale and Wellington
GoodLife Fitness
London, ON
- Full-time
Pre-designed specialty programs and marketing materials
Added 3 hours ago
A
Skywise - Cloud Security Architect
Airbus
Waterloo, ON
- Full-time
Added 4 hours ago
S
Lead Equipment technician
Solenis
Mississauga, ON
- Full-time
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food…
Added 8 hours ago
BL
Barista - Dark Horse - Woodbridge
Big League Food Company
Vaughan, ON
- $18 CAD / hour
- Part-time
Dark Horse Espresso Bar is a pioneer in the Toronto specialty coffee community and has become a hotspot attracting those who like great coffee, handmade pastries, and a comfortable…
Added 8 hours ago
SC
Starbucks Barista
Safeway Canada
Terrace, BC
- Full-time
Prepare hot and cold beverages, including specialty drink preparation
Added 9 hours ago
Starbucks Barista
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Terrace, BC
Prepare hot and cold beverages, including specialty drink preparation
Added 10 hours ago
PM
MacLean Bolter Operators
Procon Mining and Tunnelling Ltd. (‘Procon’)
Snow Lake, MB
- Full-time
…clients, business partners and the communities we work in. As a specialty contractor in a safety-sensitive business, our workforce safety is the foundation for everything we…
Added 14 hours ago
SH
Assistant Manager I
Sunglass Hut
Ottawa, ON
- Full-time
A world leader in the specialty sunglass retail business with over 3,000 stores worldwide, we believe in the freedom of self-expression, inclusivity and authenticity, which is why we bring…
Added 16 hours ago
Assistant Manager I
EssilorLuxottica Group
Ottawa, ON
A world leader in the specialty sunglass retail business with over 3,000 stores worldwide, we believe in the freedom of self-expression, inclusivity and authenticity, which is why we bring…
Added 17 hours ago
BS
Process Improvement Specialist/spécialiste de l’amélioration des processus
BioScript Solutions
Moncton, NB · Oakville, ON
- Full-time
At BioScript Solutions, we’re committed to simplifying access to specialty care for people with chronic health conditions and rare diseases. From our home base in Atlantic Canada, we’ve…
Added 17 hours ago
HC
E-Commerce and Analytics Manager
H.I.S Canada Travel Inc.
Toronto, ON
- Full-time
Added 18 hours ago
SC
Kitchen General Helper - Starbucks Team member (34444001)
Sodexo Canada Ltd
Vaughan, ON
- Part-time
Prepare coffee, tea, cold beverages, and specialty drinks.
Added 19 hours ago
PH
General Practitioner in Radiation Oncology - BC Cancer - Victoria
Provincial Health Services Authority
Victoria, BC
- Full-time
BC Cancer is part of the Provincial Health Services Authority (PHSA) which plans, manages, and evaluates specialty and province-wide health care services across BC. PHSA embodies values…
Added 19 hours ago
GF
Personal Trainer - Ottawa Lansdowne Park
GoodLife Fitness
Ottawa, ON
- Full-time
Pre-designed specialty programs and marketing materials
Added 19 hours ago
D
Senior Advisor, Operational risks
Desjardins
Levis, QC · Montreal, QC
- Full-time
…innovative. Your initiatives require extensive knowledge of your specialty area. You make recommendations on the planning and execution of operationally and conceptually complex projects…
Added 19 hours ago
Brand Manager
Sofina Foods Inc
Markham, ON
Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity…
Added 20 hours ago
J
Senior Commercial Underwriter
JobsMedia.io
Toronto, ON · Scarborough, ON
- Full-time
We're recruiting a Senior Commercial Underwriter for a growing specialty insurance organization with a strong reputation in the Canadian market.
Added 20 hours ago
PH
Medical Stenographer 1, Anatomical Pathology - Lions Gate Hospital Labs
Provincial Health Services Authority
North Vancouver, BC
- Full-time
…coast of BC, including acute care hospital laboratories and specialty…
Added 20 hours ago
J
SME Commercial Team Lead | Hybrid
JobsMedia.io
Brampton, ON
- Full-time
Knowledge of specialty products such as Cyber, D&O, E&O is an asset
Added 20 hours ago
VR
Chef
Vaticano Restaurant
Toronto, ON
- Full-time
Prepare and cook complete meals and specialty foods for events such as banquets

Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Hiring Range: CAD $84,070 - $120,220

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Job details

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Nov 17, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Oct 27, 2026

Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will also manage product innovation, integrated marketing campaigns, and collaborate with commercial teams to optimize category performance.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of CPG or brand marketing experience. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Management
NPD
EPD
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Category Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
MS Office
Regulatory Compliance

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
Shopper Marketing
Trade Marketing
AC Nielsen
Category Management
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Packaging Design
Market Insight
Business Case
Pricing Architecture
Brand Positioning
MS Office
Analytical Skills
Communication Skills
Project Management
Brand Planning
Consumer Insights
Retail Execution

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