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Added 6 mins ago
Strategic Initiatives Manager
United Way British Columbia
Kamloops, BC
$92,510.6 to $96,369 CAD / year
Full-time
…challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province including Indigenous communities whose…
Added 6 mins ago
Spirit Way Program Coordinator
Helping Spirit Lodge Society (HSLS)
Vancouver, BC · Greater Vancouver Metropolitan Area
Full-time
…Coordinator will also work collaboratively with staff, residents, community partners, and service providers to support the safety, well-being, and successful transition of women and…
Added 6 mins ago
Partnerships Coordinator
Greater Vancouver Board of Trade
Vancouver, BC
Full-time
…opportunities and providing professional development through unique programs. In addition, we operate one of the largest events platforms in the country, providing a stage for national and…
Added 6 mins ago
Community Residential Manager
Boardwalk
Calgary, AB
Full-time
Computer experience is required with web based programs preferred
Added 6 mins ago
Community Care Assistant (Community Health Worker)
Vancouver Coastal Health
Powell River, BC
Full-time
…with established vision and values of the organization, the Community Care Assistant works under the direction works under the direction of the Supervisor/Coordinator/Manager or delegate to…
Added 6 mins ago
Strategic Initiatives Manager
United Way British Columbia
Prince George, BC
$92,510.6 to $96,369 CAD / year
Full-time
…challenges. United Way BC is committed to delivering lasting, community-driven impact in partnership with diverse populations across the province including Indigenous communities whose…
Added 6 mins ago
Community Care Assistant (Community Health Worker)
Vancouver Coastal Health
Sechelt, BC
Full-time
…with established vision and values of the organization, the Community Care Assistant works under the direction works under the direction of the Supervisor/Coordinator/Manager or delegate to…
Added 7 mins ago
DYNAMITE - Seasonal Sales Associate - Market Mall
Groupe Dynamite, Inc Garage
Calgary, AB
Part-time
…wardrobe. With stores across North America and an ever-growing community, we’re building a team that shows up boldly and makes an impact. If you're ready to bring an elevated presence and…
Added 7 mins ago
GARAGE - Team Leader PT - Cornwall Centre
Groupe Dynamite, Inc Garage
Regina, SK
Part-time
…everyone can feel fearless. With stores across North America and a community that’s always growing, we’re looking for team players who want to make their mark. If you’re ready to bring the…
Added 7 mins ago
Assistant General Manager
The Canadian Brewhouse
Saskatoon, SK
$70,000 CAD / year
Full-time
Run weekly manager meetings and ensure communication from all levels
Added 22 mins ago
Haisla Community School Administrator
Haisla Nation
Haisla, BC
Full-time
Reporting to the Haisla Community School Principal/Manager, the Coordinator is responsible for providing administrative and operational support to ensure the smooth functioning of school…
Added 22 mins ago
Office Manager | Permanent, Full-Time
Sienna Senior Living
Airdrie, AB
Full-time
…in bringing our core values of positivity, accountability, community, and caring to life. In this capacity, the Office Manager plays a crucial role of the day-to-day administrative…
Added 22 mins ago
Office Manager
Sienna Senior Living
Saskatoon, SK
Full-time
…in bringing our core values of positivity, accountability, community, and caring to life. In this capacity, the Office Manager plays a crucial role of the day-to-day administrative…
Added 23 mins ago
Communication Services Representative, CEN Telecommunications
Scarborough Health Network
Toronto, ON · Scarborough, ON
Part-time
…Health Network (SHN) is shaping the future of care. Our many programs and services are designed around the needs of one of Canada’s most vibrant and diverse communities. We are home to…
Added 23 mins ago
Community Care Assistant (Community Health Worker), Bella Coola
Vancouver Coastal Health
Bella Coola 1, BC
Full-time
Come work as a Community Health Worker with Vancouver Coastal Health (VCH) in Bella Coola, BC!
Added 23 mins ago
Community Care Assistant (Community Health Worker) - Whistler/Pemberton
Vancouver Coastal Health
Squamish, BC
Full-time
Come work as a Community Care Assistant with Vancouver Coastal Health (VCH)!
Added 23 mins ago
ES-U26-36R Employer Engagement Specialist, Integrated Employment Services
Springboard
Toronto, ON · Scarborough, ON
$59,005 CAD / year
Full-time
The Employer Engagement Specialist works in a community-based setting with at risk, correctional or special needs clients as well as business owners, managers, employers and community…
Added 35 mins ago
Meat Wrapper (Rocky Ridge)
Calgary Co-op
Calgary, AB
…respect for the team & our members and shows care towards the community. We care for our employees and create strong teams in collaborative…
Added 35 mins ago
Liquor Store Clerk Cashier (Kingsland)
Calgary Co-op
Calgary, AB
…respect for the team & our members and shows care towards the community. We care for our employees and create strong teams in collaborative…
Added 35 mins ago
Nurse A - Registered Nurse General Duty Nurse
HealthCareersInSask.ca
Saskatoon, SK
Part-time
Job Description: Under the direction of the Home Care Manager, the Registered Nurse carries major responsibilities in providing nursing services in the home; collaborates as a member of a…
Added 35 mins ago
Senior Application Support Specialist
Trans Mountain
Calgary, AB
Report to the Manager, Application Support on ticket volumes, recurring issues and emerging platform risks.
Added 35 mins ago
ES-U26-36R Employer Engagement Specialist, Integrated Employment Services
Springboard
Remote, Canada
Full-time · Remote
The Employer Engagement Specialist works in a community-based setting with at risk, correctional or special needs clients as well as business owners, managers, employers and community…
Added 36 mins ago
Business Development Manager
Futurpreneur
Remote, Canada
Full-time · Remote
The Business Development Manager will represent Futurpreneur and promote its financing and mentoring programs for young entrepreneurs and partners. You will collaborate and foster strong…
Added 36 mins ago
Plumber - Maintenance & Operations
Nova Scotia Health and IWK Health
Bridgewater, NS
…healing and learning. Across hospitals, health centres and community programs, our people deliver innovative, high-quality care that impacts lives across Nova Scotia and Atlantic…
Added 36 mins ago
Clinical Therapist - Child & Adolescent (Masters) - Mental Health & Addictions
Nova Scotia Health and IWK Health
Sydney, NS
…healing and learning. Across hospitals, health centres and community programs, our people deliver innovative, high-quality care that impacts lives across Nova Scotia and Atlantic…

Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Sep 25, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Sep 4, 2026

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Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will manage product innovation, brand activation, and cross-functional collaboration with commercial and trade teams.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of experience in CPG or brand marketing. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Innovation
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
Critical Thinking
MS Office
Regulatory Compliance
Consumer Insights
Trade Marketing

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
PR
Shopper Marketing
Trade Marketing
AC Nielsen
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Market Insight
Portfolio Management
Packaging Design
Business Planning
Category Management
Pricing Architecture
MS Office

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