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Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Sep 25, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Sep 4, 2026

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Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will manage product innovation, brand activation, and cross-functional collaboration with commercial and trade teams.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of experience in CPG or brand marketing. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Innovation
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
Critical Thinking
MS Office
Regulatory Compliance
Consumer Insights
Trade Marketing

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
PR
Shopper Marketing
Trade Marketing
AC Nielsen
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Market Insight
Portfolio Management
Packaging Design
Business Planning
Category Management
Pricing Architecture
MS Office

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