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Added 1 min ago
Strategy Director
The Mint Agency
Toronto, ON
What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.
Added 16 mins ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON · Montreal, QC
Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 29 mins ago
Global O2E Transformation Leader, Deloitte Global Optimization
Deloitte
Toronto, ON
Full-time
Develop content for presentations and reports, as well as supporting analytics, for senior DTTL Leadership including CEO, COO, Global Executive team and Global Board, as required
Added 29 mins ago
Senior Manager, Organic Growth
Mistplay
Montreal, QC
$120,000 to $165,000 CAD / year
Full-time
Mistplay is seeking a strategic and hands-on Senior Manager of Organic Growth to help build and scale the organic acquisition engine for our fast-growing rewarded gaming platform. This…
Added 46 mins ago
Sr. Software Dev Engineer, Ring Cloud Connectivity Org
Amazon
Toronto, ON
Ring is seeking a Senior Software Development Engineer to join the Cloud Connectivity organization in Toronto, where you'll lead the design and delivery of large-scale, customer-facing…
Added 46 mins ago
Sr. Software Dev Engineer, Ring Cloud Connectivity Org
Amazon
Toronto, ON
Ring is seeking a Senior Software Development Engineer to join the Cloud Connectivity organization in Toronto, where you'll lead the design and delivery of large-scale, customer-facing…
Added 1 hour ago
Senior Data & AI Developer
University of Victoria
Victoria, BC
Full-time
The Senior Data & AI Developer provides senior technical leadership within UVic Online, supporting the analysis, design, development, maintenance, and support of enterprise information…
Added 2 hours ago
UX Designer
Amazon
Vancouver, BC
Full-time
…receives the same quality of experience as one interviewing for a senior engineering…
Added 2 hours ago
Senior Developer Advocate
PagerDuty
Toronto, ON
We are hiring a Senior Developer Advocate to join our small but mighty Developer Relations team. We’re a group of practitioners turned educators who cover incident response, operational…
Added 2 hours ago
Lead Digital Account Manager
dNOVO - Digital Marketing & SEO Agency
Canada
Full-time
…integrated digital marketing strategies across SEO, Paid Media, Content Marketing, and Web…
Added 5 hours ago
Marketing Lead
Klara Inc
Hamilton, ON
Full-time
This is a senior individual contributor position. Strategy is set collaboratively: you are expected to help shape it, challenge it with data where warranted, and then execute it.
Added 5 hours ago
BOOKINGS MANAGER
The Corp.of Massey Hall & Roy Thomson Hall
Toronto, ON
$75,000 to $85,000 CAD / year
…Community Engagement, as well as Artist Development & Original Content, the Bookings Department facilitates internal bookings across programmatic areas and operational needs, communicating…
Added 7 hours ago
Coordinator, Education Programs & Communications
The University of British Columbia
Vancouver, BC
$6,143.67 to $8,830.25 CAD / month
Full-time
This position reports to the Manager, Strategic Initiatives at CIEBH and works collaboratively with the Senior Manager, CIEBH and other CIEBH and the office of research team members at the…
Added 7 hours ago
Senior Team Leader – Climate, Air and Water, Environmental Services
Stantec
Montreal, QC
Full-time
…are looking to add a Site Investigation & Remediation (SIR) Senior Team Leader (STL). The SIR STL will report directly to the Business Centre Operations Leader (BCOL) and work closely with…
Added 7 hours ago
Graduate Environmental Engineer
University of Alaska Fairbanks Petroleum Engineering
Engineer, BC
Internship
…person, where you will have the potential to work alongside our senior staff to develop your professional skills within our Contamination Assessment and Remediation…
Added 7 hours ago
Senior Network Development Engineer, Media Systems Engineering
Amazon
Windsor, ON
Full-time
Amazon MGM Studios is seeking a Senior Network Development Engineer to lead the design, architecture, and operation of secure, high-performance network and wireless infrastructure across…
Added 8 hours ago
Executive Producer, Canada Newsgathering, English Services, (On-site)
CBC/Radio-Canada
AB · Winnipeg, MB · Saint John, NB · Fredericton, NB · Yellowknife, NT · Iqaluit, NU · Sudbury, ON · Hamilton, ON · Thunder Bay, ON · Toronto, ON · Windsor, ON · Ottawa, ON · Kitchener, ON · Regina, SK · Saskatoon, SK · Whitehorse, YT · Vancouver, BC · Charlottetown, PE · Halifax, NS · St. John's, NL · Calgary, AB
Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 8 hours ago
Senior Remote Area Transmitter Technologist (T & I) (On site)
CBC/Radio-Canada
Halifax, NS
Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 8 hours ago
Senior Producer, Live & Daily News, Weekend Audio, English Services, (On-site)
CBC/Radio-Canada
Toronto, ON
Full-time
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values,…
Added 9 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
…and lead the development of executive-facing sales enablement content and systems that support high-value customer engagements. This role ensures that Husky delivers clear, compelling, and…
Added 9 hours ago
Executive Producer
Toronto Hydro
Toronto, ON
Build strong partnerships with senior leaders, stakeholders, and external vendors, serving as a trusted advisor on content strategy, production planning, and communications initiatives
Added 9 hours ago
Program Lead Corporate Safety
Rogers Communications
Brampton, ON
We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love - and our innovative team is growing. We are looking for dedicated…
Added 10 hours ago
Senior Content Designer
Alquemy Search & Consulting
Vancouver, BC
$40 to $58 CAD / hour
Contract
Senior UX Writer / Senior Content Designer (6 months contract)
Added 10 hours ago
Associate, Regulatory & Policy Governance - TD Asset Management
TD
Toronto, ON
Full-time
Develop, review, and maintain training content, courses, job aids, and related communications.
Added 11 hours ago
Senior Business Development Manager
ME Law - Business Litigation Lawyers
Toronto, ON
Full-time
ME Law is seeking a senior business development professional to build relationships with financial institutions, corporations, private lenders, funds, family offices, professional advisers,…

Sofina Foods Inc

Brand Manager

Markham, ON, Canada

Pay: Hiring Range: CAD $84,070 - $120,220
Apply by: Sep 25, 2026
Experience: Minimum 3-5+ years CPG/ brand marketing experience;
Posting language: English
Posted: Sep 4, 2026

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Applications open in a new tab.

Original job description

Job Summary:

Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Key Responsibilities:

Brand Strategy & Planning

Develop & execute annual and long-term brand strategies aligned to business objectives.
Support annual brand planning and budgeting cycles for branded initiatives.
Use consumer, shopper, and market insight to identify growth opportunities for the brand.
Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Product & Innovation Management

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.
Conduct feasibility analysis, business cases, and post-launch reviews.
Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).

Brand Activation & Communications

Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.
Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.
Lead packaging design development and artwork approval processes.
Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.

Commercial & Category Collaboration

Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.
Lead brand input into promotional strategy and pricing architecture.
Analyze category and competitor performance to inform strategic decision-making.

Financial Management

Manage marketing (A&P) spend and optimize ROMI.
Conduct performance reviews and identify corrective actions.

Governance & Compliance

Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards
Maintain brand guidelines and ensure compliance across internal teams and partners.

Requirements:

Completion of a Degree/Diploma in a Business or marketing discipline;
Minimum 3-5+ years CPG/ brand marketing experience;
Results-driven leader with strategic mindset;
Passion for consumers and building brands;
Strong understanding of the digital landscape including advertising, social media, media planning and copy development
Excellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.
Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);
Strong knowledge of sales, marketing and consumer insights functions;
High level of proficiency in MS Office (Word, Excel and PowerPoint).
A detail-oriented individual with the ability to multi-task is required.

Job Posting Range:

Hiring Range: CAD $84,070 - $120,220
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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More about this job

Responsibilities

The Brand Manager is responsible for developing and executing marketing strategies to build brand equity and drive profitable growth for assigned brands. They will manage product innovation, brand activation, and cross-functional collaboration with commercial and trade teams.

Requirements

Candidates must hold a degree or diploma in a business or marketing discipline and possess at least 3-5 years of experience in CPG or brand marketing. Strong analytical skills, proficiency in MS Office, and experience with AC Nielsen data are required.

Skills

Brand Strategy
Marketing Planning
Product Innovation
Digital Marketing
Social Media Strategy
Project Management
Financial Management
Data Analysis
AC Nielsen
Communication Skills
Interpersonal Skills
Critical Thinking
MS Office
Regulatory Compliance
Consumer Insights
Trade Marketing

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Brand Manager
CPG
Marketing Strategy
Brand Equity
NPD
EPD
Digital Marketing
Social Media
PR
Shopper Marketing
Trade Marketing
AC Nielsen
Financial Management
ROMI
Health Canada
CFIA
GS1
Regulatory Compliance
Market Insight
Portfolio Management
Packaging Design
Business Planning
Category Management
Pricing Architecture
MS Office

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