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Added 9 mins ago
B
Associate/Administrator, Credit Administration & Lending Operations, Private Wealth Canada
BMO
Montreal, QC · Quebec, QC · IBMM
- Full-time
Added 9 mins ago
Finance Director
Lakeside Book Company
Toronto, ON · Louiseville, QC
Corporate Finance organization to support consolidated reporting, planning, financial governance, and cross-border business initiatives · Serve as a key finance partner in the cross-border relationship with Lakeside Book U.S
Added 9 mins ago
Finance Director
Lakeside Book Company
Toronto, ON · Louiseville, QC
Corporate Finance organization to support consolidated reporting, planning, financial governance, and cross-border business initiatives · Serve as a key finance partner in the cross-border relationship with Lakeside Book U.S
Added 9 mins ago
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Added 9 mins ago
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AB
- Full-time
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- Full-time
- Temporary
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M&
Head of Operations
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- Full-time
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AH
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- Full-time
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Account Manager
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- Full-time
…process information well in a dynamic environment focused on customer…
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- Full-time
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Added 9 mins ago
LP
Regional Sales Manager
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- Full-time
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Added 24 mins ago
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- Full-time
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Contact Center Rep II- Bilingual English/ French
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…attracting, and hiring exceptional talent that drives revenue growth, customer acquisition, brand awareness, and business…
Added 24 mins ago
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Added 24 mins ago
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- Full-time
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Added 24 mins ago
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Branch Administrator
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Waterloo, ON
- Full-time
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Sofina Foods Inc

Sales Representative

Port Coquitlam, BC, Canada

Hiring Range: CAD $56,523 - $75,458

Apply on jobs.dayforcehcm.com About employer

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Job details

Pay: Hiring Range: CAD $56,523 - $75,458
Apply by: Dec 4, 2026
Experience: 1-3 years of retail sales, CPG, food service sales, merchandising, or account management experience.
Posting language: English
Posted: Nov 13, 2026

Original job description

Job Summary:

Reporting to the Manager, Regional Field Sales Western Canada, the Sales Representative is responsible for driving profitable sales growth and execution excellence throughout the assigned territory. This role develops existing customer relationships, acquires new customers, identifies and secures new in-store opportunities, and ensures best-in-class execution of retail programs. The Sales Representative serves as the primary field contact for assigned customers while supporting National Account and Independent Sales teams through merchandising, display execution, promotional activities, and local market intelligence.

Key Accountabilities:

Manage an assigned territory to ensure effective customer coverage, execution excellence, and achievement of sales and distribution objectives.
Build and maintain strong customer relationships through regular store visits, follow-up activities, and identification of business growth opportunities.
Support Regional, National Account, and Independent Retail strategies by executing customer-specific programs, promotional initiatives, and in-store activities.
Execute product launches, promotional programs, and point-of-sale (POS) initiatives while ensuring products and support materials are visible, available, and effectively merchandised.
Drive increased product distribution, shelf presence, display activity, and overall visibility by identifying opportunities and sharing retail best practices with customers.
Monitor and optimize distribution, pricing, promotional compliance, merchandising standards, and product visibility across assigned retail banners.
Ensure effective merchandising execution, including stock rotation, display building, secondary placements, and maintenance of selling space.
Support Independent Retail Specialists through merchandising, display execution, product demonstrations, customer support, and collection activities, as required.
Manage a portfolio of direct-sale customers to increase rate of sale, improve customer satisfaction, minimize store-level credits, and deliver profitable growth.
Remain informed of industry trends, competitive activity, and local market conditions, and provide actionable market intelligence to internal stakeholders.
Complete required reporting, activity tracking, customer documentation, and administrative responsibilities accurately and on time.
Participate in sales and business review meetings, contributing customer insights, execution feedback, market intelligence, and growth opportunities to support regional objectives.

Requirements:

1-3 years of retail sales, CPG, food service sales, merchandising, or account management experience.

Post-secondary education (college diploma or university degree) is preferred.

Experience calling on major and independent retail banners is considered an asset.

Valid driver license and access to a reliable vehicle.

Ability to travel regularly throughout the territory with overnight travel as required.

Job Posting Range:

Hiring Range: CAD $56,523 - $75,458
Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

This position is currently an active vacancy.

Apply on jobs.dayforcehcm.com About employer

More about this job

Responsibilities

The Sales Representative is responsible for driving sales growth and ensuring execution excellence within an assigned territory. They manage customer relationships, execute promotional programs, and monitor retail standards to meet sales objectives.

Requirements

Candidates should have 1-3 years of experience in retail sales, CPG, or merchandising. A post-secondary education is preferred, and a valid driver's license with access to a vehicle is required for travel.

Skills

Retail sales
Account management
Merchandising
Sales growth
Market intelligence
Promotional execution
Product distribution
Display execution
Inventory management
Territory management
Business development
Reporting
Communication
Strategic planning

Benefits

Bonus

Visa sponsorship

Not detected in the job text

Keywords

Sales Representative
Retail
CPG
Merchandising
Account Management
Territory Management
Field Sales
Promotional Activities
Product Launches
Point-of-sale
Market Intelligence
Distribution
Customer Satisfaction
Sales Growth
Business Review

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Work requirements

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