Marketing Specialist
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Solora Path is hiring a bilingual (English/Mandarin) Marketing Specialist to tell our students' stories and grow our family community.
Toronto, ON (hybrid) · Part-time (~20 hrs/week) or full-time
Start Date: Nov.15, 2026
About Solora PathSolora Path mentors students aged 12–18 through real-world Passion Projects and on to university, with a team of four mentors behind every student. We primarily serve Chinese-speaking families and partner with the United Nations Association in Canada, United Nations University, Phoenix TV North America and other major international organizations and agencies.
What you'll do- Create bilingual content (posts, short videos, newsletters, case studies) from interviews with students, parents and mentors
- Manage Instagram, RedNote and WeChat daily: content calendar, publishing, comments and messages
- Promote and help run parent seminars, school info sessions and partner events
- Keep the website, brochures and decks current and on-brand
- Manage client relationships: direct social media leads into WeChat conversations, start those conversations with families, and hand qualified leads to the enrollment team
- Report monthly on reach, engagement and inquiries, with recommendations
- Fluent written English and Mandarin; able to write natively for both audiences
- 1–3 years in marketing, content or social media, or an equivalent portfolio
- Hands-on experience with Instagram, RedNote and WeChat
- Strong storytelling, plus working skills in Canva/Figma and short-video editing
- Self-directed, organized, and legally eligible to work in Canada
- Nice to have: experience in education, admissions or youth programs; event planning
Email your resume, a short note on why Solora Path, and 2–3 work samples (at least one in each language) to enroll@solorapath.com with "Marketing Specialist - Part-time" or " - Full-time" in the subject line.
- Solora Path is an equal opportunity employer; accommodations are available on request.
More about this job
Responsibilities
Create bilingual stories and marketing materials from interviews, manage daily content and engagement across Instagram, RedNote, and WeChat, and promote seminars and events. Maintain website and promotional materials, initiate conversations with prospective families and route qualified leads to enrollment, and report monthly on marketing performance.
Requirements
Applicants should have fluent written English and Mandarin, 1–3 years of relevant experience or an equivalent portfolio, and hands-on experience with Instagram, RedNote, and WeChat. They should have strong storytelling skills, working knowledge of Canva or Figma and short-video editing, be self-directed and organized, and be legally eligible to work in Canada.
Skills
- Bilingual English and Mandarin Writing
- Content Creation
- Storytelling
- Social Media Management
- RedNote
- Short-Video Editing
- Canva
- Figma
- Event Promotion
- Lead Qualification
- Content Calendar Management
- Performance Reporting
- Organization
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Creative & Media
- Education
- Customer Service & Support
Keywords
- Marketing
- Bilingual Content
- English
- Mandarin
- Student Stories
- Content Creation
- Short Videos
- Newsletters
- Case Studies
- RedNote
- Content Calendar
- Social Media Publishing
- Community Engagement
- Parent Seminars
- School Information Sessions
- Partner Events
- Website Management
- Canva
- Figma
- Short-Video Editing
- Client Relationships
- Lead Generation
- Lead Qualification
- Marketing Analytics
- Education
- Admissions
- Youth Programs
- Event Planning