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Added 5 mins ago
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Lead Java Risk Developer
Citi
Mississauga, ON · Toronto, ON
- Full-time
…trading, including both market and counterparty credit risks. We support traders, salespeople, risk managers, financial controllers and operations staff who are located mostly in London,…
Added 5 mins ago
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AI Scientist Co-op
CIBC
Toronto, ON
- Full-time
The Advanced Analytics and AI team is a central hub of data science and AI expertise at CIBC, leading the way in applying best practices in predictive science, machine learning, and…
Added 20 mins ago
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ES-NU26-58 Administrative Assistant, IES
Springboard
Toronto, ON
- Full-time
Reporting to the Supervisor, the Administrative Assistant will provide administrative support to our Employment program team. This role plays a key part in ensuring accurate documentation,…
Added 20 mins ago
PA
Portfolio Manager
Purpose Advisor Solutions
Toronto, ON
- Full-time
…entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Unlimited’s businesses include…
Added 35 mins ago
MC
Director, Advisor Experience
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St. Catharines, ON · Toronto, ON · Etobicoke, ON
- Full-time
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Member IT Services - Integration Technical Lead
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Burlington, ON · Toronto, ON
Operational reliability and problem resolution: Monitor integration health, troubleshoot cross-platform incidents, complete root-cause analysis, and implement lasting corrective actions.…
Added 50 mins ago
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Product Marketing Manager
WELLSTAR
Toronto, ON
- Full-time
Reporting to the VP Marketing, we are hiring a Product Marketing Manager to lead product marketing for our Nexus AI™ platform. You will translate complex clinical AI capabilities into…
Added 51 mins ago
OJ
Assistant General Counsel - Insurance Regulatory & Corporate
Oliver James
Toronto, ON · Greater Toronto Area, Canada
- $180,000 to $220,000 USD / year
- Full-time
Strategic Projects: Provide legal support on corporate transactions, M&A activity, portfolio acquisitions, cross-border initiatives and entity-level disputes.
Added 51 mins ago
MM
Integration Technical Lead
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Toronto, ON · Greater Toronto Area, Canada
- Full-time
Operational reliability and problem resolution: Monitor integration health, troubleshoot cross-platform incidents, complete root-cause analysis, and implement lasting corrective actions.…
Added 1 hour ago
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Staff Software Engineer, AI
Maple
Toronto, ON
- Full-time
Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and…
Added 1 hour ago
PI
Marketing AI & Analytics Strategist
Poka Inc.
Montreal, QC
- Full-time
We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily…
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Corporate Social Responsibility Manager (Maternity leave)
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Toronto, ON · Greater Toronto Area, Canada
- Contract
Support the delivery and growth of flagship STEM education, thought leadership, employee volunteerism, and leadership development programs, including goIT, Ignite My Future, Digital…
Added 1 hour ago
MM
Technical Lead - Microsoft Business Central
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Toronto, ON · Greater Toronto Area, Canada
- Full-time
Experience with Power Platform, integrations, data migration, release management, and application lifecycle management.
Added 1 hour ago
WT
Product Marketing Manager
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Added 1 hour ago
WT
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Calgary, AB
- Full-time
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Added 1 hour ago
Marketing AI & Analytics Strategist
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We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a fast-growing part of the IFS family, you'll join a team whose daily…
Added 1 hour ago
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Sr. Software Engineer - Emerging Technology
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Vancouver, BC
- $120,700 to $161,800 CAD / year
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Added 1 hour ago
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Senior Prototype Engineer
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- Full-time
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Added 1 hour ago
TL
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- $135,000 to $150,000 CAD / year
- Full-time
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Added 1 hour ago
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Sales Enablement Manager
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- Full-time
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Added 1 hour ago
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Surrey, BC
- Full-time
…development of Dentrix Ascend, our cloud-based practice management platform used by dental practices across the United States. Engineers in Canada work closely with product and engineering…
Added 1 hour ago
DI
Business Development Representative
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Added 1 hour ago
TL
Legal Counsel
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- Full-time
…agreements, business associate agreements, SaaS agreements, data protection agreements, software licenses, subcontractor agreements, supplier agreements, and related statements of work. The…
Added 1 hour ago
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Forward Deployed Engineer
Ikuto
Toronto, ON
- $180,000 to $260,000 CAD / year
- Full-time
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Sony Interactive Entertainment

Influencer and Comms Strategist (contract)

Mississauga, ON, Canada

$83,000 - $124,600 CAD · Full-time

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Job details

Pay: $83,000 - $124,600 CAD
Job type: Full-time
Apply by: Nov 25, 2026
Experience: 5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products.
Posting language: English
Posted: Oct 26, 2026

Original job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play - it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Influencer and Content Creator Strategist (Contract)

Toronto, Canada, Hybrid (preferred)

Please note, this is a temporary position, expected to last 12 months. This role has a hybrid schedule, with a minimum of one day per week on-site and additional in-office days as needed, needing the candidate to be within driving distance of the SIE office in Toronto. Will consider East Coast based remote candidates. We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success. Applications from fully remote candidates will still be considered.

The Influencer and Content Creator Strategist will lead influencer initiatives in Canada - owning both high-impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program. As a key member of the Global Communications and Canadian Marketing team, this role is responsible for developing and executing influencer strategies that support brand and campaign objectives. Your mission is to create cultural impact and measurable excitement around game and product launches by partnering with creators who authentically move the gaming community - then turning those partnerships into best-in-class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter). The individual will oversee strategic planning, day-to-day program management, global content alignment, local content development, and performance reporting and analysis.

The ideal candidate brings strong experience in influencer marketing and relationship management across both paid and earned programs. They possess excellent organizational and communication skills, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, collaborative environment. This person should also be comfortable stepping into an established program and ensuring continuity, operational efficiency, and sustained momentum throughout the duration of the contract.

The successful candidate will be a natural relationship builder with a proven track record of managing influencer and player relationships while supporting integrated marketing campaigns.

Responsibilities include:

Influencers and Content Creation management

Own the Canada creator/influencer strategy across the launch calendar, ensuring creator activity ladders to clear campaign objectives (awareness, excitement, cultural conversation, community engagement) and fits the realities of gaming communities
Lead paid influencer partnerships end-to-end with agency support: creator sourcing and evaluation, outreach, negotiation, contracting, briefing, deliverable management, approvals, and post-campaign reporting.
Develop creator campaign briefs that translate campaign strategy into creator-native storytelling (what to say, what to show, what to avoid), and ensure creators clearly understand product positioning and key beats.
Partner with Social, PR/Comms, Local Campaign Managers and Global PlayStation teams to integrate creators into broader campaigns and community moments.
Coordinate creator “capture plans” and access moments (e.g., content days, livestream plans, behind-the-scenes access, event activations) and provide on-site/on-set support when required to ensure optimal content capture and creator experience.
Stay ahead of creator platform trends, emerging voices, and cultural moments in Canada, proactively identifying opportunities where PlayStation can show up with relevance.
Run and grow the PlayStation creator and talent partnership program in Canada: recruiting and onboarding creators, tiering/relationship management, ongoing communications, community touchpoints, and program operating rhythms
Identify, build, and maintain relationships with key influencers, content creators, and power users, evaluating the impact of these partnerships on an on-going basis.
Develop and implement content creator tactics for key software and brand campaigns, collaborating closely with the Global Marketing Talent Partnerships team.
Create and define an always-on engagement strategy.
Ensure top-tier influencers are informed about upcoming feature and product launches, major content updates, and key announcements.
Define and report performance measurement for creator work (reach, views/watch time, engagement quality, sentiment, share of conversation, community growth signals), and translate results into actionable recommendations for future launches.
Establish metrics to grow and engage the content creator community; regularly analyze sentiment and performance data and adjust strategies accordingly.
Own creator/influencer governance and operational hygiene: creator database management, documentation of learnings, and consistent sharing of best practices across teams.
Manage budgets for creator partnership fees, in-kinds exchanges and productions in Canada, including forecasting, tracking, and post-mortems that connect spend to outcomes.
Foster positive and supportive conversations with content creators around content opportunities, contests, and initiatives relevant to the player community.
Distribute player surveys and collect feedback from core players on a regular basis.
Build and maintain strong relationships with key community leaders to better understand community needs and insights.
Protect PlayStation brand and community trust by setting clear creator standards: brand safety, inclusion, community conduct expectations, and Local Canadian disclosure compliance.

Administration:

Manage budgets and timelines for influencer and content creator initiatives, working with agencies to identify and vet the right influencers and ensure content is delivered on schedule for local and global review as needed.
Define and manage campaign budgets, thoroughly reviewing proposed spend prior to approval and ensuring all activities remain within agreed financial parameters.
Oversee monthly budget forecasting and financial administration related to influencer and content creation programs.
Monitor social sentiment and consumer reactions to announcements, capturing key insights, and sharing findings with partners across SIE territories and global teams.
Deliver comprehensive post-launch evaluations summarizing performance, insights, results against key metrics, and actionable learnings.

Qualifications:

Bachelor’s degree or equivalent
5+ years of experience in influencer marketing, partnerships, or creator programs, ideally working with consumer-facing brands or products.
Proven creator/influencer experience with end-to-end ownership of paid partnerships (strategy → talent selection → negotiation/contracts → execution → reporting)
Demonstrated ability to lead agency partners and talent-driven content productions (creative development, production planning, approvals, timelines, budgets)
Exceptional briefing and storytelling ability: can translate a launch strategy into authentic creator-native content moments.
Deep fluency in gaming culture and creator ecosystems, including how gamers discover, discuss, and adopt new games/products across social platforms.
Strong creator judgment: ability to spot culturally relevant talent early, assess authenticity/fit, and anticipate community reaction
Strong communication skills, including written, verbal, and interpersonal communication.
Passion for gaming and community building.
Deep understanding of the digital, social, and media landscape, with the ability to identify and interpret emerging digital trends.
Proven ability to work independently, demonstrate creativity, strong attention to detail, and the ability to manage multiple projects simultaneously.
Familiarity with major content creator platforms, including YouTube, Facebook, TikTok, Instagram, and Twitch.
Experience developing and managing creator-led initiatives such as giveaways, contests, and community engagement programs.
Understanding of mobile gaming, free-to-play models, or live-service operations is a strong plus.
Strong project management skills with the ability to prioritize tasks and manage multiple initiatives effectively.
Data-literate: comfortable defining success metrics, reading creator performance signals, and using insights to optimize strategy
High integrity and compliance mindset, including understanding of disclosure requirements and brand safety expectations in Canada and globally
English required; French Canadian language proficiency is a plus.
Proficiency with collaboration and productivity tools such as Microsoft Office Suite, Google Workspace, Slack, and AI tools (e.g., ChatGPT, Copilot).

This posting reflects an active, existing opportunity at Sony Interactive Entertainment, and we’re excited to connect with candidates interested in joining our team. This is a contract position expected to last 12 months.

As part of our recruitment process, we may use technology, including artificial intelligence, to support the review of applications and identify candidates whose experience aligns with the requirements of the role. All decisions are made by our hiring team, and these tools are used to support, not replace, human judgment.

We value diverse experiences and do not require prior Canadian work experience for this role.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

The estimated Ontario base pay range for this role is listed below.

$83,000 - $124,600 CAD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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More about this job

Responsibilities

Lead Canadian influencer strategy and manage paid creator partnerships and the PlayStation creator program, from talent selection and contracting through content delivery and reporting. Coordinate creator campaigns with local and global teams, manage budgets and community relationships, and evaluate performance and sentiment to improve future initiatives.

Requirements

Candidates need a bachelor’s degree or equivalent and at least five years of experience in influencer marketing, partnerships, or creator programs, including end-to-end ownership of paid partnerships. They should bring strong gaming and creator-platform knowledge, communication and project-management skills, data literacy, and an understanding of brand safety and disclosure requirements; English is required and Canadian French is a plus.

Skills

Influencer Marketing
Creator Partnerships
Campaign Strategy
Content Development
Agency Management
Contract Negotiation
Project Management
Budget Management
Performance Measurement
Data Analysis
Social Media
Gaming Culture
Community Engagement
Brand Safety

Visa sponsorship

Not detected in the job text

Keywords

PlayStation
Influencer Marketing
Creator Partnerships
Paid Partnerships
Earned Programs
Creator Strategy
Talent Sourcing
Contract Negotiation
Campaign Briefs
Content Production
YouTube
TikTok
Twitch
Instagram
Facebook
X (Twitter)
Social Media
Gaming Culture
Community Engagement
Creator Database Management
Budget Forecasting
Performance Metrics
Sentiment Analysis
Brand Safety
Disclosure Compliance
Microsoft Office Suite
Google Workspace
Slack
ChatGPT
Copilot

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