UGC Marketing Manager

Job description:

About SORA Clothing

SORA Clothing has grown quickly by doing things a little differently.

We’ve built a passionate community, created products people genuinely talk about, and grown a social presence that has generated millions of views and some serious viral moments along the way. For us, social isn’t something that sits on the side of the business, and it’s a huge part of how people discover SORA and connect with the brand.

Now we’re looking for a UGC / Influencer Marketing Manager to build on that momentum. You’ll take ownership of our creator and influencer channel, build relationships with the right people, and help turn an already strong social presence into an even bigger driver of brand growth, community, and revenue.

The Role

You’ll own influencer marketing end-to-end, from strategy and creator sourcing to outreach, negotiation, campaign execution, relationship management, and reporting.

This role is strictly for someone who has helped build and scale an influencer marketing channel, not just coordinate existing campaigns. Experience is the best teacher, and if you have done this successfully before, then we’re sure you can be successful here with us.

You’ll also help strengthen the systems behind the channel, including creator pipelines, affiliate programs, processes and the technology needed to support growth.

Key Responsibilities

• Develop and execute SORA’s influencer marketing strategy.

• Source, vet and recruit creators across Instagram, TikTok, YouTube and emerging platforms.

• Build and maintain strong relationships with creators, managers and talent teams.

• Manage outreach, negotiations, rates, deliverables and usage rights.

• Oversee gifting, seeding, paid influencer campaigns and affiliate partnerships.

• Create campaign briefs and manage timelines, approvals and deliverables.

• Maintain the project pipeline from content request through content review and

completion, ensuring all deliverables stay aligned with campaign deadlines.

• Track and report on key influencer marketing KPIs and performance metrics, using insights to understand what’s working and where to optimize.

• Identify top-performing creators and build stronger long-term partnerships.

• Use campaign performance to determine what should be scaled, improved or stopped.

• Help select and optimize influencer marketing, affiliate and reporting tools.

• Build scalable workflows and processes as the channel grows.

• Stay close to creator trends, internet culture and emerging platforms.

• Work closely with the internal Social Media & Content lead to ensure strong alignment on initiatives.

What We’re Looking For

Must Haves

• 3+ years of experience in influencer marketing, creator partnerships and/or affiliate marketing within the North American market.

• Proven experience managing influencer campaigns end-to-end.

• Experience helping build, grow or scale an influencer marketing channel.

• Strong creator sourcing and relationship-building experience.

• Strong negotiation skillsets to ensure budget is being utilized effectively

• Deep familiarity with Instagram, TikTok and YouTube.

• Strong understanding of influencer marketing KPIs and campaign performance.

• Comfortable using data and insights to make decisions.

• Highly organized and able to manage multiple campaigns and creator relationships at once.

• A self-starter who is comfortable taking ownership of a channel.

Nice to Have

• Experience working in-house for a consumer brand.

• Experience in fashion, apparel, streetwear or other culture-driven brands.

• Experience with affiliate or ambassador programs.

• Experience with platforms such as CreatorIQ, Modash, Upfluence, GRIN or similar.

• A portfolio highlighting influencer campaigns you’ve helped build or scale.

Why SORA?

SORA is already at a point where people are paying attention.

The opportunity here is to take that momentum and build something much bigger around creators.

You’ll have real ownership, room to test ideas and the ability to help shape what influencer marketing looks like for the brand as we continue to grow.