Senior Associate Brand Manager
- ON, Canada
- Ontario, Canada, Canada
Hybrid
Full-time
Applications open in a new tab.
Job details
- Job type
- Full-time
- Workplace
- Hybrid
- Apply by
- Posting language
- English
- Posted
Original job description
Senior Associate Brand Manager
Location: Toronto, Ontario, Canada
Work Arrangement: Hybrid
Salary: CAD $72,000–$116,150 annually
Industry: Consumer Goods | FMCG | Marketing
About the Role
An opportunity is available for a Senior Associate Brand Manager to drive brand growth, marketing strategy, product launches, and commercial performance within the consumer goods industry.
The role involves developing brand strategies, managing marketing campaigns, analysing consumer insights, and collaborating with cross-functional teams to deliver sales and profitability objectives.
Key Responsibilities
- Develop and execute long-term brand strategies and business plans.
- Lead new product launches, go-to-market plans, pricing, and merchandising strategies.
- Manage integrated marketing campaigns across digital, eCommerce, social media, print, and other channels.
- Analyse consumer trends, market performance, competitors, and retail insights.
- Conduct consumer research to identify growth opportunities.
- Monitor monthly and annual sales, shipment, and consumption performance.
- Collaborate with Sales, Finance, Supply Chain, Regulatory, and external agency partners.
- Manage brand P&L performance and recommend investments to support profitable growth.
Required Qualifications
- University degree, preferably in Marketing, Business, or a related discipline.
- Minimum 18 months of brand management or relevant marketing experience.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with internal teams and external partners.
- Legal authorisation to work in Canada without current or future sponsorship.
Preferred Qualifications
- Experience in digital marketing and integrated marketing campaigns.
- Budget management and financial forecasting experience.
- Experience with consumer insights, brand strategy, and commercial performance analysis.
- Background in FMCG or consumer goods marketing.
Compensation & Benefits
Annual Base Salary: CAD $72,000–$116,150
Benefits may include:
- Competitive employee benefits package.
- Paid holidays, vacation, and volunteer leave.
- Performance-based bonus opportunities, subject to eligibility.
- Professional learning and development.
- Employee networks and career development opportunities.
Location: Toronto, Ontario – Hybrid working arrangement.
Equal opportunity employment practices apply.
More about this job
Responsibilities
Develop and execute brand strategies and business plans, lead product launches and integrated marketing campaigns, and analyze consumer, market, competitor, and retail performance. Manage brand P&L and sales performance while collaborating with internal teams and external partners to achieve profitable growth.
Requirements
A university degree, preferably in Marketing, Business, or a related discipline, and at least 18 months of brand management or relevant marketing experience are required. Candidates should have strong analytical, strategic, communication, problem-solving, and collaboration skills, and must be authorized to work in Canada without sponsorship.
Skills
- Brand Strategy
- Brand Management
- Marketing Campaign Management
- Product Launches
- Go-to-Market Planning
- Pricing Strategy
- Merchandising Strategy
- Consumer Insights
- Market Analysis
- Consumer Research
- Sales Performance Analysis
- P&L Management
- Budget Management
- Financial Forecasting
- Cross-Functional Collaboration
- Digital Marketing
Benefits
- Paid Holidays
- Vacation Leave
- Volunteer Leave
- Performance-Based Bonus Opportunities
- Professional Learning and Development
- Employee Networks
- Career Development Opportunities
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Sales
- Retail
Keywords
- Consumer Goods
- FMCG
- Brand Management
- Brand Strategy
- Business Planning
- Product Launches
- Go-to-Market Planning
- Integrated Marketing Campaigns
- Digital Marketing
- E-Commerce
- Social Media
- Consumer Insights
- Consumer Research
- Market Analysis
- Competitor Analysis
- Retail Insights
- Sales Performance
- Shipment Performance
- Consumption Performance
- P&L Management
- Pricing
- Merchandising
- Budget Management
- Financial Forecasting
- Cross-Functional Collaboration
- Regulatory