Senior Demand Planner

Senior Demand Planner – Supply Chain & Forecasting

Location: Toronto, Ontario, Canada

Employment Type: Full-time

Work Model: Hybrid

Salary: CA$72,000–CA$116,150

Overview

Senior Demand Planner responsible for developing and managing SKU and brand-level forecasts across a portfolio of products. The role combines demand planning, statistical analysis, cross-functional collaboration and forecasting system management to improve forecast accuracy and support supply and commercial objectives.

Key Responsibilities

• Own SKU and brand shipment forecasts across assigned product categories.
• Lead monthly Demand Supply Reviews and contribute to business planning processes.
• Partner with Sales, Marketing, Supply Planning, Finance and Commercial teams.
• Use sales, customer and consumption data to develop and refine forecasts.
• Develop forecasts for new products, special packs and pre-packs, including cannibalisation assumptions.
• Analyse forecast performance, MAPE, bias and other demand planning metrics.
• Prepare reporting, dashboards and insights for cross-functional stakeholders.
• Lead process, reporting and forecasting system improvement initiatives.
• Support strategic and financial planning updates.
• Incorporate SKU vulnerability and inventory considerations into forecasts.
• Support slow-moving and obsolete inventory management.
• Train and mentor planners and cross-functional colleagues.
• Act as a data lead for Demand Planning functional and master data.
• Support forecasting system setup, product hierarchies, reporting and troubleshooting.

Requirements

• Bachelor’s degree in Business, Economics, Management Science, Mathematics, Statistics or related field.
• 4–6 years of experience in supply chain, demand planning, sales operations, category management, logistics or analytics.
• Experience in demand forecasting, ideally within FMCG/CPG.
• Advanced Excel and business reporting capabilities.
• Experience with SAP, APO or other forecasting software.
• Strong statistical, analytical and numerical skills.
• Strong problem-solving, systems thinking and continuous improvement mindset.
• Ability to influence across functions and work effectively with senior stakeholders.
• Strong communication, collaboration and decision-making skills.
• Comfortable working with complexity and ambiguity.

Preferred

• MBA.
• IBF, APICS or Six Sigma Green Belt certification.
• Experience with SAP BW, SAP BI/HANA, Cognos or similar reporting platforms.