Marketing Lead

Company Description sourcil•ologie is a beauty brand dedicated to bringing eyebrow threading into the mainstream through thoughtfully designed, elegantly cool locations. The company focuses on delivering high-quality, precise brow services that help guests feel confident and cared for. With a mission to “change the world one set of eyebrows at a time,” sourcil•ologie values creativity, attention to detail, and a welcoming in-studio experience. Team members are encouraged to blend strong aesthetics with excellent service, contributing to a modern, brand-forward environment for clients.

Role Description The Marketing Lead is a full-time, on-site role based in St-Bruno-de-Montarville, QC. This role is responsible for developing and executing marketing strategies that grow brand awareness, drive studio traffic, and support revenue goals. Day-to-day tasks include planning and managing local and digital campaigns, coordinating promotions and events, and partnering with the studio team to ensure consistent brand messaging and customer experience. The Marketing Lead will analyze market trends, track performance metrics, manage social media and email communications, and collaborate closely with sales and customer service to align marketing initiatives with business objectives. This role also involves creating content tailored to the brand’s visual and experiential identity and maintaining relationships with local partners and influencers.

Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to present ideas to internal and external stakeholders.
• Experience in Market Research, including analyzing customer behavior, competitive landscapes, and local market trends to inform marketing decisions.
• Background in Sales, with the ability to connect marketing activities to revenue goals, support in-studio promotions, and collaborate with the studio team to drive conversions.
• Demonstrated ability in Marketing Strategy, including planning and executing multi-channel campaigns, brand positioning, and performance tracking.
• Customer Service mindset, with a focus on enhancing guest experiences, gathering feedback, and ensuring that marketing aligns with the in-studio brand promise.
• Experience in beauty, retail, or hospitality environments is an asset, especially in brand-forward or boutique settings.
• Proficiency with social media platforms, basic analytics tools, and marketing software; familiarity with content creation and visual branding is beneficial.
• Strong organizational skills, ability to work on-site full time, and comfort collaborating closely with a small, entrepreneurial team.

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