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Added 11 mins ago
UM
Production Technician (Night Shift)
Ultra Maritime
Dartmouth, NS
- Full-time
Ultra Maritime is seeking highly motivated and skilled Night Shift Production Technician to join our team
Added 11 mins ago
IO
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Saint John, NB
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KS
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kate spade new york
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- Part-time
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Added 11 mins ago
TS
Assistant Store Manager
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Toronto, ON · East York Thrift Store
- Full-time
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Southland Trailers

Social Media Coordinator

Lethbridge, AB, Canada

Apply on jobs.dayforcehcm.com About employer

Applications open in a new tab.

Job details

Posting language: English
Posted: Oct 14, 2026

Original job description

Why We’re More Than Trailers

For 45 years, Southland Trailers has been building more than trailers - we’ve been building a company where people come first. Today, we’re one of Canada’s largest trailer manufacturers with 560+ team members and a simple operating philosophy: people first, processes second, products third.

We believe in hard work, open communication, a positive attitude, continuous improvement, and leading with humility and respect. Using LEAN manufacturing and modern technology, we design and build high-quality trailers while constantly finding better ways to work.

At Southland, you’ll find a collaborative, hands-on environment where ideas are welcomed, initiative is valued, and your work makes a real impact.

If you’re driven, curious, and want to grow with a company that’s going places - you’ll fit right in.

About the Role
We're hiring a Social Media Coordinator to own day-to-day content creation and publishing for Southland's social channels - and to actually dig into why something works. You'll shoot it, edit it, post it, then read the numbers and decide what to make next. If you're the kind of person who can't help but check the analytics after you post, this role was built for you.
This isn't a content-calendar-filling role. You'll have real ownership over what gets made, when it posts, and why - backed by the data to prove it's working.

Key Responsibilities

Shoot photo and video content on the manufacturing floor and at on-site company events (holiday events, community events, company gatherings).
Publish and manage content across Facebook, Instagram, TikTok, YouTube (long-form and Shorts), LinkedIn, and X on a twice-daily posting cadence.
Read the data. Track and interpret performance analytics across every platform - views, watch time, engagement rate, follower growth - and use it to decide what to make more of, what to cut, and how to make the next post outperform the last.
Edit long-form and short-form video to maximize watch time and engagement, adjusting pacing, hooks, and format based on what the data shows is actually working on each platform.
Learn and build a real understanding of Southland's customer journey - from initial awareness all the way through to purchase - for both our B2B dealership audience and our B2C end customers, and use it to shape what content gets made for each stage.
Plan content in advance - shot lists, scripts, and scheduling - informed by performance data, not just what's due.
Own and keep the content calendar current so the rest of the team always knows what's posting and when.
Monitor social channels and handle day-to-day community management - comments, messages, and engagement.

What We're Looking ForRequired:

Experience creating and editing social media content - photography, videography, and both short-form and long-form video editing.
A data-driven mindset - comfortable reading platform analytics across Meta, YouTube, TikTok, LinkedIn, and X, and turning that into real content decisions, not just a report of the numbers.
Real understanding of what makes content perform on each platform - a YouTube long-form video, a TikTok, and a LinkedIn post aren't the same content reformatted three ways.
Strong writing skills for captions and short-form copy.
Highly organized and comfortable owning a daily publishing schedule without close supervision.

What Success Looks Like in the First 90 Days

Independently owns the daily posting cadence across all platforms.
Has taken over day-to-day management of the content calendar.

Why You’ll Love Working Here

At Southland Trailers, we build big things - and we back the people who build them.

Strong Pay with regular performance reviews - because effort should be rewarded

Real Growth - training, development, and advancement opportunities that actually lead somewhere

Compressed Workweek - for better work life balance

A Culture That Has Fun - Social Club events like wing nights, hockey games, family events, BBQs, bowling, and more

Benefits That Matter - comprehensive coverage for you and your family

RRSP Matching - future you will thank you

Hot Food On Site - fresh breakfast, lunch, and snacks in our in-house cafeterias

Stable, Growing Company - 45+ years in business and still expanding

Certified Living Wage Employer and named one of HRDC’s Best Places to Work (2024 & 2025)

How to Apply

Think you’ve got what it takes? Send us your resume.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

By applying, you consent to Southland Trailers contacting you via the phone number and email address provided. Southland Trailers is an equal opportunity employer. We are committed to building an inclusive and accessible workplace. Accommodations are available throughout the recruitment process upon request.

Apply on jobs.dayforcehcm.com About employer

More about this job

Responsibilities

The Social Media Coordinator will manage daily content creation, publishing, and community engagement across multiple social platforms. They are responsible for analyzing performance data to optimize content strategy and ensure maximum engagement.

Requirements

Candidates must have proven experience in photography, videography, and video editing for various social media platforms. A data-driven mindset and the ability to interpret analytics to inform content decisions are essential.

Skills

Photography
Videography
Video editing
Social media management
Data analysis
Content creation
Copywriting
Performance analytics
Content strategy
Community management
Short-form video
Long-form video
Project management
Data-driven decision making

Benefits

Strong pay
Training and development
Compressed workweek
Social club events
Comprehensive health benefits
RRSP matching
On-site cafeteria

Visa sponsorship

Not detected in the job text

Keywords

Social Media Coordinator
Content Creation
Photography
Videography
Video Editing
Meta
YouTube
TikTok
LinkedIn
X
Analytics
Performance Metrics
Content Calendar
Community Management
B2B
B2C
Manufacturing
LEAN Manufacturing
Digital Marketing
Data-driven

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Work requirements

Jobs in Canada