Social Media & Communications Coordinator

Southpointe Academy is a leading edge International Baccalaureate (IB) Continuum School surrounded by the ocean, beaches and natural beauty of South Delta. As a co-educational, secular day school serving over 740 students from Kindergarten to Grade 12, Southpointe is known for its strong sense of community, collaborative culture and commitment to professional development. The school fosters caring relationships with students and develops young people of character who make a positive difference in the world.

Southpointe takes immense pride in its world-class educational offerings. The International Baccalaureate Primary Years (Grades K-5), Middle Years (Grades 6-10), and Diploma (Grades 11-12) Programmes are globally recognized for their excellence, rigour and educational impact. These distinguished programmes are complemented by state-of-the-art facilities and purpose-built amenities, ensuring an innovative environment for learning. Southpointe is on track to complete its cutting-edge Expansion Campus, a 75,000-square-foot addition that seamlessly integrates with the school’s existing facilities. This significant achievement reflects the school’s ongoing growth and enduring commitment to providing an exceptional, future-focused learning environment for all members of the community.

The Social Media & Communications Coordinator brings Southpointe Academy's story to life through compelling digital storytelling, engaging communications, and strong visual design. Reporting to the Director of Marketing and Communications, this role combines creativity, strategic thinking, and hands-on execution to build brand awareness, support school priorities, and strengthen connections with current and prospective families, students, staff, and alumni.

The successful candidate is a proactive, resourceful, and independent content creator who actively identifies stories and communications opportunities across school life. They understand how to connect audiences, messages, and channels, taking ownership of projects from concept through writing, design, production, publication, and evaluation.

Role and Responsibilities:

Communications Strategy & Storytelling

• Collaborate with the Director of Marketing and Communications to develop and execute marketing and communications initiatives that advance Southpointe Academy’s brand, admissions, advancement and community engagement priorities.
• Proactively identify and develop compelling stories that showcase Southpointe's learning experiences, achievements, people, and community.
• Build strong relationships with educational leadership, faculty, students and staff to uncover stories, gather information and anticipate upcoming communications opportunities.

• Maintain regular communication with academic, athletics, arts, admissions, and other school departments to stay informed of activities and coordinate timely coverage.
• Translate strategic priorities into purposeful content and campaigns, identifying target audiences, key messages, appropriate channels, and desired outcomes.

Social Media & Digital Marketing

• Independently manage the school's day-to-day social media presence, including content planning, creation, scheduling, publishing, community engagement, and performance reporting.
• Produce engaging, platform-specific content, including reels, short-form videos, stories, carousels, photography, and written posts.
• Develop and execute digital marketing campaigns in collaboration with the Director of Marketing and Communications, including audience targeting, creative development, campaign setup, monitoring, and optimisation.
• Create and distribute email marketing campaigns featuring engaging copy, effective design, and clear calls to action.
• Monitor social media comments and messages, respond in the school's voice, and appropriately escalate sensitive enquiries or issues.
• Analyse digital performance, including engagement, website traffic, enquiries, and campaign conversions, and recommend improvements.
• Stay informed of emerging platforms, digital marketing trends, and audience behaviours, identifying relevant opportunities for the school.

School Communications & Publications

• Write, edit, and coordinate communications for families, students, staff, alumni, and community partners, adapting messaging and tone to each audience.
• Independently coordinate the weekly e-newsletter, including sourcing stories, preparing copy and visuals, managing submissions and approvals, and ensuring timely distribution.
• Coordinate the development and production of major publications, including the yearbook, school magazine, and annual reports, overseeing content collection, design, approvals, and production timelines.
• Manage and regularly update content on the school's internal digital signboards and monitors.
• Create communications and promotional content supporting alumni relations, fundraising initiatives, community partnerships, and school advancement activities.
• Provide copy editing and proofreading support to ensure accuracy, clarity, consistency, and alignment with the school's brand voice.
• Support the timely preparation and distribution of urgent or sensitive school communications under the direction of the Director of Marketing and Communications.
• Ensure all student photography, video, and communications comply with school policies, media consent requirements, privacy standards, and safeguarding protocols.

Creative Production & School Coverage

• Conceptualise and produce high-quality digital and print materials, including advertisements, posters, brochures, information sheets, newsletters, handbooks, reports, presentations, and event collateral.
• Independently monitor the school calendar to proactively capture and edit photography and video of daily activities, special events, and field trips, transforming content into engaging social media posts, website updates, communication booklets, and marketing materials.
• Develop video concepts, interview questions, scripts, and shot lists, guiding participants to capture authentic and engaging stories.
• Use Canva and Adobe Creative Suite to create original designs, edit imagery, and adapt creative assets across formats and channels.
• Apply strong visual judgement in typography, layout, composition, and image selection, maintaining consistent brand identity, messaging, tone, and visual standards across all communications.
• Prepare accurate, production-ready files for digital and print distribution.

Website & Digital Content Management

• Work with the Director of Marketing and Communications to maintain and enhance website content, ensuring information is accurate, current, engaging, and relevant to prospective and current families.
• Independently create and update web pages, landing pages, and digital content with clear messaging, effective calls to action, and consideration for search visibility and accessibility.
• Regularly review website content, links, imagery, and videos to maintain quality, accuracy, and a positive user experience.
• Organise and maintain the school's photography, video, design, and communications archives to ensure assets are accessible and reusable.

Project Management & Collaboration

• Maintain an integrated content calendar aligning campaigns, school events, publications, and storytelling opportunities across all communications channels.
• Independently manage multiple projects from concept through completion, establishing priorities, meeting deadlines, and maintaining high standards of accuracy and quality.
• Collaborate with educational leaders and departments across the school to clarify objectives, coordinate resources, and deliver effective communications materials.
• Coordinate external creative vendors and production suppliers, including preparing briefs, managing timelines and deliverables, and monitoring approved budgets.
• Provide marketing, communications, and photography coverage for school events and initiatives, including occasional evening and weekend commitments as required.
• Undertake other related duties as assigned by the Director of Marketing and Communications.

Qualifications and Education Requirements

• Relevant undergraduate degree or diploma.
• Minimum five years' experience in social media, marketing, communications, or related positions.
• Exceptional writing, editing, storytelling, and communication skills, with the ability to adapt content for diverse audiences and platforms.
• Demonstrated expertise in social media strategy, digital content creation, graphic design, photography, videography, and web publishing.
• Advanced proficiency in Canva, Adobe Creative Suite, and social media platforms.
• Experience with website content management systems, email marketing platforms, and digital newsletters.
• Strong project management, organisational, and time management skills, with the ability to independently manage competing priorities and deadlines.
• Excellent attention to detail and the ability to communicate complex information clearly and effectively.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse internal and external stakeholders.
• Proactive, resourceful, and self-directed, with sound judgement, creative initiative, and a strong sense of ownership.
• Adaptable to emerging technologies, evolving communications trends, and the dynamic needs of a school environment.
• Ability to work collaboratively as part of a team while independently identifying priorities and executing responsibilities.

Hours of Work

Monday–Friday, 8:00 a.m.–4:00 p.m., with occasional evening and weekend commitments as required for school events and activities.

Salary and Benefits

• As per Collective Agreement: $35.91 per hour;
• Generous RRSP;
• Comprehensive health and dental plan, and other extended benefits;
• Staff wellness program;
• Heavily discounted lunch program.

Applications:

Please submit your applicationhere with the following supporting documents:

• Cover letter;
• Resume;

Please see our website for additional opportunities.

Applicants must be legally entitled to work in Canada or be in the process of obtaining the appropriate visa(s).

Southpointe Academy encourages applications from suitably qualified candidates with diverse backgrounds. We value each community member’s identity, perspective and well-being, and embrace our differences as a sign of strength. We believe in diversity, equity and inclusion and are committed to equal employment opportunities.