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Added 9 mins ago
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Spark Foundry

Specialist, Social

Toronto, ON, Canada

Pay: The salary range for this position is $45,000-$50,000 per year.
Job type: Full-time
Apply by: Oct 30, 2026
Experience: 1-2 years’ experience in social media planning and buying
Posting language: English
Posted: Sep 30, 2026

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Original job description

Spark Foundry: Specialist, Social (Paid Social)

Address: 111 Queen St E, Toronto, ON M5C 1S2, Canada

Full-time (Hybrid)

About Us:

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Job Description

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Meta:Facebook & Instagram (required), Twitter (Asset), Pinterest (Asset), Snapchat (Asset), TikTok (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

Responsibilities

Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences
Maintains regular communication of brand and team status to Supervisor/Manager
Develop a positive experience and relationship with clients, maintaining day-to-day communication and supporting client communications independently
Executes social media campaigns, and purchasing social media from the different self-serve platforms and managed services
Ensure that all projects assigned are executed to plan
Manage, analyze and optimize social media placements during campaigns, including acquisition/conversion-focused initiatives where applicable
Collaborates with web analysts to provide campaign reporting and ROI analysis
Ensure that work produced with the highest level of quality and accuracy
Sources, compiles and provides research materials when required
Participates in assigned client meetings and presentations
Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications

1-2 years’ experience in social media planning and buying
Facebook Blueprint and/or Certification an asset
Knowledge in various social media platforms and best practices in paid use
Proficiency in Microsoft Office, with an advanced working knowledge of Excel
Strong analytical skills
Strong quantitative skills, including analytical abilities and math proficiency
Ability to effectively utilize media research and reporting resources
Excellent communication skills – written, verbal and presentation
Strong negotiating skills
Flawless attention to detail
Project management, problem solving and organizational skills are essential.
Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional Information

Salary

Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.

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More about this job

Responsibilities

Develop and execute paid social media plans and campaigns, including platform purchasing, targeting, budget management, and in-campaign optimization. Analyze campaign performance and ROI, coordinate reporting and research, maintain day-to-day client communication, and help ensure projects are delivered accurately and on plan.

Requirements

Requires 1–2 years of social media planning and buying experience, knowledge of paid social platforms and best practices, and strong analytical, quantitative, communication, negotiation, and organizational skills. Proficiency in Microsoft Office, advanced Excel knowledge, careful attention to detail, and the ability to manage multiple projects and deadlines are expected; Facebook Blueprint certification is an asset.

Skills

Paid Social Media Planning
Social Media Buying
Meta Advertising
Campaign Management
Campaign Optimization
Marketing Data Analysis
ROI Analysis
Audience Targeting
Budget Management
Client Communication
Negotiation
Microsoft Excel
Project Management
Research
Presentation Skills
Attention To Detail

Visa sponsorship

Not detected in the job text

Keywords

Paid Social
Social Media Planning
Social Media Buying
Meta
Facebook
Instagram
Twitter
Pinterest
Snapchat
TikTok
Facebook Blueprint
Microsoft Office
Excel
Campaign Reporting
ROI Analysis
Audience Targeting
Media Research
Campaign Optimization
Acquisition
Conversion
Budget Management
Media Planning
Advertising
Marketing Data
Client Communication

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