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SPECTRAFORCE

Senior Marketing Manager

Toronto, ON, Canada

Pay: $55.2 CAD / hour
Job type: Contract
Apply by: Oct 21, 2026
Experience: Typically, 6-10 or more years of relevant experience – and a minimum of 3 years in an acquisition or growth-focused marketing role.
Posting language: English
Posted: Sep 21, 2026

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Original job description

Job Title: Senior Marketing Manager, Acquisition – Digital Investing

Duration: 14 months (possible extension/conversion)

Location: Toronto, ON (Hybrid- 3 days onsite/ 2 days remote)

Hours: 37.5 hrs/week – 8:45 or 9AM start

JOB DESCRIPTION

The key objective of the acquisition marketing team is to grow awareness and acquire new clients for client’s Investorline (digital investing products) via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.

The Senior Marketing Manager will lead programs and campaigns related to growth/acquisition marketing strategies, helping drive the objectives of the Investorline Acquisition Marketing team. The role requires a strong competency in strategy, product marketing, and go-to-market activations.

In addition, a core component of the role will be to own and drive the InvestorLine enterprise growth strategy, which includes management and execution of owned channel campaigns and reporting.

Prospect Marketing: Project / Program Management & Execution 40%

Lead and develop strategic marketing roadmaps, business cases, product initiatives and marketing programs.
Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

Enterprise Strategy and Growth: Project and Campaign Management & Execution. 40%

Lead and develop strategic marketing program roadmaps, business cases, product initiatives and marketing programs to drive enterprise growth of Investorline.
Partner across, functional teams, multiple lines of business and product segment teams to identify opportunities for growth and development of Investorline value proposition.
Working with data and analytics team drive the development of marketing campaigns rooted in customer research and business insights to drive engagement and sales.
Assume ownership of acquisition campaigns, sharing key milestones, learnings and reporting with stakeholders periodically. This will include managing internal and external approval processes, creative development, managing the reporting process, Q/A, and line of business, legal, compliance and privacy approvals, and translation.
Develop targeting matrices to identify client groups for targeting and campaign optimization.
Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts and assets.
Production and submission of campaign and content briefs for external agency partners.
Ensure the adherence to Brand and Product standards of all content and creative, in alignment to business objectives.
Lead Q/A and UAT prior to campaign deployment.
Recommend improvements and optimizations for acquisition campaigns based on insights derived from campaign analytics and reporting.

Change, Innovation & Efficiencies 10%

Identify areas of opportunity to increase production efficiencies, for example developing business cases illustrating how we can drive efficiencies and can support overall business objectives.
Collaborate with the broader Wealth and InvestorLine marketing teams (such as Lifecyle) to improve customer experience and customer engagement through new strategies and campaign recommendations.
Identify potential campaign testing needs and facilitate testing both creative and offer based.
Relationship Management 10%
Work closely with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.
Collaborate with business partners and other Wealth line of business and marketing partners to understand strategic business objectives and areas of intersection.
Collaborate with digital and analytics partners to refine and optimize campaigns continuously.
Liaise with colleagues across the client enterprise, leveraging expertise, experience, and knowledge to provide our customers with consistent and cohesive experience.

Knowledge and Experience:

The successful candidate will have strong experience that spans demand and revenue generation, paid media, social media, and analytics as well as experience in developing and managing acquisition campaigns and developing promotions.
Deep expertise in creative development, execution, and measurement related to acquisition/ growth marketing.
Strong working knowledge of digital media strategy and tactics including owned media strategy and channels.
Experience delivering programs, campaigns and client-facing content in Financial Services, Online Investing, or other highly regulated industries a big plus.
Ability to successfully work with and manage agency partners and vendors.
Self-directed and enthusiastic team player, collaborative, with a positive approach
Ability to interact with senior leaders and executive stakeholders.
Ability to work in a matrixed environment while balancing multiple projects and deadlines.
Strong oral, written and presentation skills.
Strong attention to detail and ability to manage time effectively.

Technical Skills:

Strong creative writing and editorial skills.
Advanced skills in managing competitive offers, forecasting and budgeting.
Working knowledge of programmatic media, SEM and SEO, including guidelines and regulations
Competitive analysis, business casing and go-to-market plan execution.

Qualifications:

Typically, 6-10 or more years of relevant experience – and a minimum of 3 years in an acquisition or growth-focused marketing role.
Post-secondary degree in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, business, advertising, or communications.
Technical marketing strategy and marketing campaign management proficiency gained through education and/or business experience.

Scope and Impact

The role contributes to business results, helping to drive client, asset, and revenue growth for client InvestorLine.
Develops relationships across other LOBs and related areas of the organization to help drive enterprise growth strategies.

Applicant Notices & Disclaimers

For information on benefits, equal opportunity employment, and location-specific applicant notices, click here

At SPECTRAFORCE, we are committed to maintaining a workplace that ensures fair compensation and wage transparency in adherence with all applicable state and local laws.The pay rate for this position is C$55.20/hr.

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More about this job

Responsibilities

The Senior Marketing Manager will lead acquisition marketing strategies and campaigns to drive growth for digital investing products. They will manage end-to-end campaign execution, including creative development, reporting, and cross-functional collaboration with internal and external partners.

Requirements

Candidates should have 6-10 years of relevant experience, with at least 3 years specifically in acquisition or growth-focused marketing. A post-secondary degree in marketing, business, or a related field is required, along with strong expertise in digital media and financial services.

Skills

Acquisition marketing
Growth strategy
Product marketing
Digital media strategy
Campaign management
Project management
Data analytics
Creative development
SEM
SEO
Programmatic media
Budgeting
Stakeholder management
Financial services
Market research

Visa sponsorship

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Keywords

Senior Marketing Manager
Acquisition Marketing
Digital Investing
Growth Strategy
Product Marketing
Go-to-market
Campaign Management
Owned Channels
KPIs
Content Briefs
Agency Management
UAT
Financial Services
Regulatory Compliance
Programmatic Media
SEM
SEO
Business Case Development
Budgeting
Forecasting
Stakeholder Engagement
Marketing Analytics
Customer Research
Brand Standards
Wealth Management

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