Sales Director, Central Region

Backed by a fifth-generation family-owned company, Spicers is a leading distributor of commercial print and business papers, specialty products, graphic solutions, sign & display equipment and materials, and packaging and facility supplies and equipment.

We’re based in Vaughan, Ontario, with 13 regional locations that include custom manufacturing facilities in Edmonton, Toronto and Winnipeg, as well as cash and carry locations, product showrooms and equipment demo sites.

We are currently looking for a full-time Sales Director, Central Region located in Vaughan, reporting to the Senior Vice President, Packaging & Facility Solutions.

Position Summary

We are seeking a strategic, results-driven Sales Director – Central Region to lead the growth and development of our packaging business across Ontario. Based in Vaughan, this leadership role will focus on expanding regional and multi-regional customer relationships by leveraging our regional presence, local expertise, and integrated packaging solutions.

The successful candidate will drive business development, build and inspire high-performing sales teams, and collaborate cross-functionally to enhance customer satisfaction, grow market share, and exceed revenue goals. This is a unique opportunity for an experienced sales leader passionate about the packaging industry and ready to make a significant impact within a dynamic, fast-paced organization.

Key Responsibilities

Under the guidance of the Senior Vice President of Packaging & Facility Solutions, the Sales Central Region, Ontario will be responsible for evolving the continued growth of our packaging business within these markets. The duties include, but are not limited to the following:

• Identify and pursue new business opportunities, and expand strategic relationships with existing customers to broaden the customer base.
• Develop and execute comprehensive sales strategies to achieve revenue and profitability targets.
• Ensure the status of programs and the achievement of regional performance targets are communicated effectively across the organization.
• Build and maintain strong relationships with key regional and national customers, ensuring customer satisfaction and loyalty.
• Collaborate with internal teams (sales, operations, logistics, warehousing, and administration) to ensure the seamless delivery of products and services.
• Guide and support sales consultants within the region, providing coaching, performance feedback, and ongoing development.
• Drive regional alignment with national marketing initiatives, campaigns, and promotional strategies.
• Partner with marketing and vendor teams to introduce new products, enhance offerings, and explore untapped opportunities.
• Monitor industry trends, market developments, and customer needs to inform product positioning and growth strategies.
• Negotiate customer contracts, ensuring alignment with company goals and profitability expectations.
• Act in accordance to Spicers’ Core Guiding Principles with a high level of professionalism and integrity, promoting a culture of fairness, accountability, and collaboration with employees, suppliers and customers.
• Provide exceptional leadership, motivation, and developmental guidance while upholding accountability to management and sales staff within the region.
• Embrace a flexible approach and adapt to the evolving dynamics of the packaging industry.
• Perform other related duties as required.

Qualifications and Experience

• Post-secondary education in Business, Marketing, or a related field.
• A minimum of 8 years of progressive experience in sales leadership, preferably within the packaging industry.
• Strong knowledge of packaging materials, processes, and equipment.
• Demonstrated success in strategic sales planning, execution, and revenue growth.
• Proven ability to lead, motivate, and develop high-performing sales teams.
• Excellent communication, negotiation, and presentation skills.
• Skilled at managing regional relationships while aligning with national objectives.
• Proficient with Microsoft Office tools and CRM systems.
• Strong time management, organization, and multi-tasking abilities.
• Self-motivated, decisive, and comfortable in a fast-paced, results-oriented environment.
• Must hold a valid driver's license and have access to a reliable vehicle.

Working Conditions

• Frequent travel within the central region and occasional national travel required.
• Office-based in Vaughan, with the ability to work in an open, dynamic environment.
• Must be able to manage tight deadlines and shifting priorities.
• Occasional evening and weekend work may be required.

Spicers Canada ULC is an equal opportunity employer and welcomes all interested parties. Spicers Canada is able to offer accommodations to potential candidates and new employees during the recruitment and selection process and encourages individuals who may require accommodations to contact human resources.