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Added 9 mins ago
IF
Solution Designer
iA Financial Group
Montreal, QC · Quebec, QC
- Full-time
…within a caring and trusted organization. Here, people and their development are at the heart of our priorities, fostering an environment where collaboration and innovation can…
Added 9 mins ago
W
Technical Sales Representative- Bearings, Power Transmission
Wajax
ON · Stoney Creek, ON
- Full-time
Lead the sales strategy and plan, including customer target accounts, prospecting, sales lead follow-up and maintaining a strong relationship with existing customers
Added 9 mins ago
AS
Personal Banking Officer
Alterna Savings
Ottawa, ON
- Full-time
The Personal Banking Officer is the lead role involved in outbound, banker-initiated contact of members using in branch renewal lists, branch and marketing lead lists. The focus of this…
Added 9 mins ago
C
Lead Information Security Analyst, Vulnerability and External Attack Surface Management (T & I) (Telework/Hybrid)
CBC/Radio-Canada
Toronto, ON · Montreal, QC
- Full-time
CBC/Radio-Canada is seeking a Lead Analyst, Vulnerability and External Attack Surface Management, to optimize the Corporation’s vulnerability management program and design, build and deploy…
Added 9 mins ago
P
Senior Marketing Manager
PwC
Toronto, ON
- Full-time
As a Senior Marketing Manager, you will lead the development and delivery of integrated B2B marketing strategies that advance PwC Canada’s business priorities. You will partner with senior…
Added 9 mins ago
CI
HR Operations Advisor
Calian in Space & Technology
Kingston, ON
- Full-time
…contribute to international hiring and mobility activities, and lead targeted process improvements and HR…
Added 9 mins ago
AC
Global Mobility Tax - Senior Manager
ACCA Careers
Calgary, AB
- Full-time
Lead and coach Vialto teams, recognizing their strengths and personal development needs, while building an atmosphere of trust.
Added 9 mins ago
KB
HR & Safety Manager
KingFisher Boats Inc.
Vernon, BC
- $90,000 to $120,000 CAD / year
- Full-time
Lead the performance management process and support leadership development initiatives.
Added 9 mins ago
M
Senior Product Designer
Mission.dev
ON · Ontario, Canada
- $180,000 to $250,000 USD / year
- Full-time
Mission is a platform for hiring, vetting and managing software development talents. It enables our clients to connect with the world’s best talent to build mission-critical software…
Added 9 mins ago
R&
Program Manager
Robertson & Company Ltd.
Toronto, ON
- Contract
Lead strategies and actions to manage change impacts and support roll-out of PHDU-enabled delivery practices
Added 9 mins ago
IE
Manager, Supply Chain & Innovation
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
…identify opportunities to simplify and standardize operations and lead the development and implementation of improved processes, dashboards, reporting tools and practical automation…
Added 9 mins ago
S
Mechanical Design Engineer
SMARTFOX
ON · Ontario, Canada
- $80,000 to $120,000 CAD / year
- Full-time
Build and test prototypes, run tolerance stack-ups, and lead design reviews, FMEAs, and root-cause investigations
Added 9 mins ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
Lead discovery and requirements-gathering sessions with business and technology stakeholders.
Added 9 mins ago
TT
Data and AI Lead, Development and Governance
Tundra Technical Solutions
Mississauga, ON
- $120,000 to $130,000 CAD / year
- Full-time
Position: Data and AI Lead, Development and Governance (Senior AI & Automation Developer)
Added 9 mins ago
GD
Senior Application Architect Manager
Globalfaces Direct
Toronto, ON · North York, ON
- $95,000 to $115,000 CAD / year
- Full-time
5+ years of experience in application architecture, development, and operational maintenance, with at least 2 years in a leadership or team lead capacity.
Added 23 mins ago
PV
Senior Manager - CRM & Lifecycle Marketing
Pet Valu
Markham, ON
- Full-time
Lead A/B testing and experimentation initiatives to optimize customer engagement and commercial outcomes.
Added 23 mins ago
Senior Plant Process Engineer
ERCO Worldwide
Saskatoon, SK
Work closely with Safety Manager and Technical/Environmental Manager; participate or lead safety/environmental investigations related to Production Department.
Added 23 mins ago
O
Student Analyst, Total Portfolio Management (Winter 2027, 4 Months)
OMERS
Toronto, ON · Head Office Toronto
- Full-time
…sheet over the medium term using a total portfolio approach. We lead the development of CIO strategies and medium-term asset allocation recommendations (building on the OMERS Strategy and…
Added 23 mins ago
TG
Senior Manager, AI and Data
TMX Group
Toronto, ON
- $165,000 to $175,000 CAD / year
- Full-time
Build, coach, and retain a high-performing, diverse team spanning data engineering, and AI engineering; manage hiring, performance, and career development.
Added 23 mins ago
S
Human Resources Manager
SMARTFOX
ON · Ontario, Canada
- $80,000 to $100,000 CAD / year
- Full-time
Lead performance management, succession planning, and learning and development programs that grow careers from within
Added 23 mins ago
S
Environmental Engineer
SMARTFOX
ON · Ontario, Canada
- $60,000 to $100,000 CAD / year
- Full-time
Support environmental impact assessments and permitting for infrastructure, energy, mining, and development projects under federal (IAAC) and provincial processes
Added 23 mins ago
AI
Data & Analytics leader
Apptoza Inc.
Toronto, ON
- Contract
…together data strategy, analytics, AI, consulting, business development, executive advisory, and delivery leadership. You will work with senior client stakeholders to define transformation…
Added 23 mins ago
AE
Maintenance Manager
Agrocrop Exports Ltd.
Bolton, ON
- Full-time
Direct reports: Maintenance Lead, Technicians, Apprentices, a future Maintenance Planner, contractors and OEM service providers.
Added 23 mins ago
OF
Business Development Representative
Optimize Financial Group
Toronto, ON
- Full-time
We’re hiring a driven wholesaler to join our Business Development team, with a focus on cold calling and outbound prospecting. This role is all about picking up the phone, building…
Added 23 mins ago
P
Tamir - Executive Director
Phelps
Ottawa, ON
- $155,000 to $170,000 CAD / year
- Full-time
This is an exciting opportunity for a purpose-driven, values-led and faith-centred executive to lead Tamir forward and shape its continued growth and impact. Tamir is seeking an Executive…

Spinrite

Email & CRM Lead

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Posting language: English
Posted: Oct 26, 2026

Original job description

Job Description

Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.

Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs

that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.

Duties And Responsibilities

Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan
Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.
Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.
Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.
Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.
Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.
Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.
Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.
Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.
Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).
Other duties as assigned.

Qualifications

3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.
Post-secondary school diploma in digital marketing, web development, or related program.
Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.
Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.
Functional knowledge of HTML and CSS for email.
A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.
Clear written and verbal communication.
A habit of fixing problems, improving processes, and proposing new ideas.
Comfort working independently and coordinating with cross-functional teams.

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More about this job

Responsibilities

Own and manage email and SMS campaigns, including calendar planning, campaign builds, quality assurance, segmentation, lifecycle automation, subscriber acquisition, and deliverability. Analyze performance and experiments, report results to cross-functional partners, and use findings to improve engagement and business outcomes.

Requirements

Requires at least three years of hands-on experience with email service providers or marketing automation platforms, along with experience running email and SMS programs. Candidates should have a post-secondary diploma in digital marketing, web development, or a related program, plus working knowledge of HTML/CSS, privacy and anti-spam regulations, reporting, and cross-functional project coordination.

Skills

Email Marketing
SMS Marketing
CRM
Marketing Automation
Campaign Planning
Audience Segmentation
Lifecycle Marketing
A/B Testing
Email Deliverability
Performance Reporting
HTML
CSS
Data Analysis
Cross-Functional Collaboration
Privacy and Anti-Spam Compliance

Visa sponsorship

Not detected in the job text

Keywords

Klaviyo
Mailchimp
Marketo
Salesforce Marketing Cloud
Braze
Email Marketing
SMS Marketing
CRM
Marketing Automation
Direct-to-Consumer
E-Commerce
Campaign Calendar
Audience Segmentation
Lifecycle Automation
A/B Testing
Customer Behavior Data
Purchase Data
Subscriber Acquisition
Email Deliverability
Sender Reputation
Email Authentication
Inbox Placement
HTML
CSS
CASL
GDPR
TCPA
AI-Assisted Personalization
Performance Reporting
Textile Manufacturing

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