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Added 5 mins ago
UO
Manager, Animal Care Operations
University of Ottawa
Ottawa, ON
- Full-time
Responsible for HR management of employees of sector/sites in consultation with Program Manager and Human Resources Business Partner, including performance management, staffing structure,…
Added 5 mins ago
QR
Superviseur /Salles de montre (quincaillerie et surfaces) /Showroom Supervisor (Hardware & Surface)
Quincaillerie Richelieu Ltée/Richelieu Hardware Ltd
Montreal, QC
- Full-time
Added 5 mins ago
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Manager, Events
Glenbow
Calgary, AB
- Full-time
Hiring Manager: Director, Commercial Services
Added 5 mins ago
I
Directeur, Services juridiques - Indemnisation
Intact
Dartmouth, NS
- Full-time
…occasions de développement et des avantages financiers axés sur la performance dans un milieu de travail où vous pouvez façonner l’avenir, réussir en équipe et évoluer avec…
Added 5 mins ago
CI
Regional Finance Director
Core-Mark International
Toronto, ON
- Full-time
The Regional Finance Director leads the financial strategy and performance for the Canada & 3PL Region, overseeing multiple sites and finance teams. This role is responsible for financial…
Added 5 mins ago
H
Clinical Manager Parkland Place
HealthCareersInSask.ca
Melfort, SK
- Full-time
…to achieve our province’s healthcare goals. Reporting to the Director Continuing Care, the Manager is responsible for creating operational lines of sight that connect to the goals and…
Added 5 mins ago
Director, Strategic Planning
Kia Corporation
Mississauga, ON
The Director, Strategic Planning is responsible for leading the company's strategic direction in Canada, overseeing corporate strategy, product planning, commercial performance, digital…
Added 5 mins ago
Human Resources Business Partner - People Services
Nova Scotia Health and IWK Health
Yarmouth, NS
Reporting to the Western Zone People Services Director and working closely with the Senior Human Resources Business Partner and western zone Employee and Labour Relations manager the HRBP…
Added 5 mins ago
Consultant, Continuous Improvement
Nova Scotia Health and IWK Health
Halifax, NS
Reporting to the Manager of Continuous Quality Improvement, Mental Health and Addictions with accountability to the Director of Integrated Youth Services IYS Nova Scotia. The Consultant…
Added 5 mins ago
TA
Senior Director, Marketing & Communications
Top Aces
Dorval, QC
- Full-time
…management of external Government Relations advisors. The Senior Director establishes priorities, aligns advisor activities with business objectives, monitors performance, and coordinates…
Added 20 mins ago
EP
Commercial Property Manager
Edison Properties Winnipeg
Winnipeg, MB
- Full-time
Reporting to the Director of Commercial Properties & Leasing, the successful candidate will ensure efficient property operations, maintain strong tenant and owner relationships, and support…
Added 20 mins ago
ML
Hospitality Director
MAPLE LEAF LOUNGE
Toronto, ON
- Full-time
Now, if you were to come on board as our Hospitality Director we’d ask you to do the following for us:
Added 20 mins ago
D
Senior Manager, Visual Design
Dandy
Remote, Canada
- $140,250 to $170,000 USD / year
- Full-time
- Remote
…brand shows up across campaigns, events, product marketing, performance channels, and beyond. You will be responsible for upleveling the team’s craft, strengthening creative rigor, and…
Added 20 mins ago
W
Human Resources Manager
WellnessLiving
Thornhill, ON
- Full-time
At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and…
Added 35 mins ago
I
Specialist – Technical project integration
Innergex
Longueuil, QC
- Full-time
…Construction Department and provides recommendations to the Senior Director - Construction on technical, contractual, design, commissioning, and operational readiness…
Added 35 mins ago
AA
Service Manager
Alberta AG Centre
Dunmore, AB
- Full-time
Reporting to the Director of After Sales, the Service Manager provides leadership and accountability to Alberta AG Centre’s Service Department. This position is responsible for the overall…
Added 35 mins ago
OM
Director, Audience Strategy
Omnicom Media
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 35 mins ago
BF
Leader de site Qualité/ Quality Site Lead
Bell Flight
Mirabel, QC
- Full-time
Analyser, gérer et maintenir les données Qualité et les indicateurs de performance en partenariat avec l'équipe de direction du BTCL.
Added 35 mins ago
TC
Inventory Analyst
Thomas Cavanagh Construction Limited
Ottawa, ON
- Full-time
Collaborate with shop administrators, the Director of Procurement, and operations teams to align inventory strategy with business needs.
Added 35 mins ago
P
Planning Supervisor
PHD
Toronto, ON
- Full-time
Supervise and coach a small team: run regular 1:1s, provide performance feedback, manage scheduling and workload balance.
Added 35 mins ago
Human Resources Business Partner (HRBP) - GCT
Great Canadian Entertainment
Toronto, ON · Etobicoke, ON
Under the general direction of Director, HR, this position will be responsible handling day-to-day operations focusing on employee relations, disability management, occupational health and…
Added 35 mins ago
S
Director, External Relations (Permanent, Full-Time)
SkilledTradesBC
Richmond, BC
- Full-time
The Director, External Relations provides strategic leadership to enhance awareness, visibility, and understanding of SkilledTradesBC’s mandate, programs, and initiatives. This role…
Added 50 mins ago
GO
Manager, Strategic Asset Management
Government of Nunavut Recruitment
Iqaluit, NU
- Full-time
…strengthened for communities across Nunavut? Reporting to the Director, Maintenance, your community-centered accountability will guide the strategic planning and delivery of NHC’s…
Added 50 mins ago
C
Associate Site Director (Onsite)
CNX
Chatham-Kent, ON · CAN Chatham
- Full-time
Join a world-class team in CAN Chatham, as an Associate Site Director! We're Concentrix. The intelligent transformation partner - solution-focused, tech-powered, intelligence-fueled. As a…
Added 50 mins ago
AS
Director, Global Supply Chain and Procurement
Anyon Systems Inc.
Montreal, QC
- Full-time
…expanding our team to meet the growing demand for scalable, high-performance quantum…

Spinrite

Email & CRM Lead

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Posting language: English
Posted: Oct 26, 2026

Original job description

Job Description

Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.

Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs

that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.

Duties And Responsibilities

Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan
Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.
Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.
Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.
Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.
Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.
Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.
Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.
Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.
Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).
Other duties as assigned.

Qualifications

3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.
Post-secondary school diploma in digital marketing, web development, or related program.
Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.
Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.
Functional knowledge of HTML and CSS for email.
A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.
Clear written and verbal communication.
A habit of fixing problems, improving processes, and proposing new ideas.
Comfort working independently and coordinating with cross-functional teams.

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More about this job

Responsibilities

Own and manage email and SMS campaigns, including calendar planning, campaign builds, quality assurance, segmentation, lifecycle automation, subscriber acquisition, and deliverability. Analyze performance and experiments, report results to cross-functional partners, and use findings to improve engagement and business outcomes.

Requirements

Requires at least three years of hands-on experience with email service providers or marketing automation platforms, along with experience running email and SMS programs. Candidates should have a post-secondary diploma in digital marketing, web development, or a related program, plus working knowledge of HTML/CSS, privacy and anti-spam regulations, reporting, and cross-functional project coordination.

Skills

Email Marketing
SMS Marketing
CRM
Marketing Automation
Campaign Planning
Audience Segmentation
Lifecycle Marketing
A/B Testing
Email Deliverability
Performance Reporting
HTML
CSS
Data Analysis
Cross-Functional Collaboration
Privacy and Anti-Spam Compliance

Visa sponsorship

Not detected in the job text

Keywords

Klaviyo
Mailchimp
Marketo
Salesforce Marketing Cloud
Braze
Email Marketing
SMS Marketing
CRM
Marketing Automation
Direct-to-Consumer
E-Commerce
Campaign Calendar
Audience Segmentation
Lifecycle Automation
A/B Testing
Customer Behavior Data
Purchase Data
Subscriber Acquisition
Email Deliverability
Sender Reputation
Email Authentication
Inbox Placement
HTML
CSS
CASL
GDPR
TCPA
AI-Assisted Personalization
Performance Reporting
Textile Manufacturing

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