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Added 12 mins ago
UO
Assistant to the Executive Director, Student Support
University of Manitoba
Winnipeg, MB
- $60,068.35 to $84,095.69 CAD / year
- Full-time
…strong problem-solving and communication skills to the role. Knowledge of university systems, policies, procedures, and regulations is an asset, along with the ability to learn and navigate…
Added 12 mins ago
SB
Team Lead, Flight Coordination
Skyservice Business Aviation
Calgary, AB · Mississauga, ON · Dorval, QC
- Full-time
Provide operational coverage and support during Supervisor vacations and absences, with formal people-management responsibilities remaining with the Supervisor or Director, Flight…
Added 12 mins ago
AE
Director of Business Development - Agriculture and Industrial
Auto Electric Service
Regina, SK
- Full-time
We are looking for a Director of Business Development – Agriculture & Industrial who understands the Saskatchewan market, knows the needs of agriculture and industrial customers, and has…
Added 12 mins ago
Outreach Worker - Casual
Sandy Hill Community Health Centre
Ottawa, ON
The Outreach Worker is directly accountable to the Director of CTS Services, and receives guidance and coordination support from the Shift Lead – Outreach Worker. The Outreach Worker is…
Added 12 mins ago
Policy and Divisional Support Coordinator
Government of Alberta
AB
Reporting to the Director of Policy within the Strategy and Policy unit, you will be responsible for coordinating priorities, policy development, consultation and liaising with various…
Added 12 mins ago
AE
Director of Business Development - Agriculture and Industrial
Auto Electric Service Ltd.
Regina, SK
- Full-time
We are looking for a Director of Business Development - Agriculture & Industrial who understands the Saskatchewan market, knows the needs of agriculture and industrial customers, and has…
Added 12 mins ago
TI
Full Stack Developer
TuxMat Inc.
Richmond Hill, ON
- Full-time
TuxMat is hiring a Full Stack Developer to join our E-Commerce team. Reporting to the Director of E-Commerce, this role builds and maintains our Shopify storefront, the integrations that…
Added 12 mins ago
CE
Account Manager, Content Distribution
Corus Entertainment
Toronto, ON
- Full-time
…packaged and bundled across the market. Working alongside the Director and teams across the company, you will manage day-to-day partner relationships, onboard new distributors and support…
Added 12 mins ago
NB
Senior Analyst - Transaction Reporting
National Bank of Canada
Montreal, QC
- Full-time
…reporting team of approximately 15 colleagues and report to a director. The team is recognized for its expertise in over-the-counter derivatives products, its strong collaborative approach,…
Added 12 mins ago
CP
Clinical Director, Psychological Therapies
Calgary Police Service
Calgary, AB
- $159,610 to $199,512 CAD / year
- Full-time
As the Clinical Director, Psychological Therapies of the Calgary Police Service (CPS), you will lead the CPS's internal Psychological Therapies Clinic, providing strategic, clinical, and…
Added 12 mins ago
RA
Auditor
Recruit Action inc.
Toronto, ON
- $67 to $88 CAD / hour
- Contract
Knowledge and experience in third-party management and/or AI.
Added 12 mins ago
NB
Director Deposit Solutions
National Bank of Canada
Montreal, QC
- Full-time
Strong understanding of banking, liquidity, balance-sheet management, pricing, FTP and relationship profitability; knowledge of LCR, NSFR and deposit stability considerations is an asset.
Added 12 mins ago
SH
Outreach Worker - Casual
Sandy Hill Community Health Centre
Ottawa, ON
- Full-time
The Outreach Worker is directly accountable to the Director of CTS Services, and receives guidance and coordination support from the Shift Lead - Outreach Worker. The Outreach Worker is…
Added 27 mins ago
F
Corporate / Technology Associate Lawyer
Fasken
Vancouver, BC
- Full-time
…base salary offered will depend on year of call, job-related knowledge and skills, relevant experience, and internal and market…
Added 27 mins ago
AH
Community Recreation Assistant - Casual
Acclaim Health
Burlington, ON · Milton, ON · Oakville, ON
- Part-time
Effectively utilize appropriate communication and behaviour management strategies for working with persons with dementia.
Added 27 mins ago
AR
Sales and Events Coordinator
Algonquin Resort
Kingston, ON
- Full-time
…largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 70 hotels also making InnVest the largest independent operator…
Added 42 mins ago
BA
Board Certified Behavior Analyst (BCBA)
Bierman Autism Centers
Ramsey, ON
- Full-time
Meet prescription fulfillment goals as assigned by Clinical Director
Added 42 mins ago
NB
Associate Director, FX Risk Management Solutions
National Bank of Canada
Toronto, ON
- Full-time
The Risk Management Solutions Group (“RMSG”) at National Bank of Canada Capital Markets is seeking an Associate Director to help expand our Foreign Exchange risk management franchise in…
Added 42 mins ago
IF
Financial Controller
Institute for Work & Health
Toronto, ON
- Full-time
…accounting functions at IWH, and works with the President and the Director, Human Resources and Corporate Services to ensure the public reporting of IWH’s financial position is accurate.…
Added 42 mins ago
K
Senior Project Manager - NET
Kinectrics
Toronto, ON
- Contract
Kinectrics is a wholly owned subsidiary of BWX Technologies focused on providing life cycle management services in the energy and utility sector. We develop innovative solutions for the…
Added 42 mins ago
MI
Director of Engineering (19 Month Contract)
Marriott International
Markham, ON
- Contract
Provides a high level of property maintenance knowledge. Position has overall responsibility for maintaining the building, grounds and physical plant with particular attention towards…
Added 42 mins ago
N
Associate Design Director | Directeur(trice) Design Associé(e)
NBCUniversal
Montreal, QC
- Full-time
As an Associate Design Director, you will support the Design Director in driving the execution, alignment, and day-to-day coordination of the project’s design vision across pillars and…
Added 42 mins ago
LC
Pharmacy Manager
Loblaw Companies Limited
Drumheller, AB
- Full-time
This position reports to the Director of Pharmacy Operations and is responsible for receiving, preparing and delivery of Rx accurately and timely. Ensuring adequate inventory levels to meet…
Added 42 mins ago
Director, Financial Reporting
Clutch Technologies Inc.
Toronto, ON
Clutch is looking for a Director, Financial Reporting to step in as a critical leader on our finance team. Reporting directly to the Corporate Controller, you will architect the framework…
Added 42 mins ago
UO
Manager, Animal Care Operations
University of Ottawa
Ottawa, ON · D'Iorio Hall
- Full-time
…vivarium, procedural, and surgical space. Reporting to the Senior Director, Animal Care and Veterinary Services, the incumbent is accountable for the operational leadership and management…

Spinrite

Email & CRM Lead

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Posting language: English
Posted: Oct 26, 2026

Original job description

Job Description

Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.

Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs

that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.

Duties And Responsibilities

Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan
Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.
Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.
Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.
Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.
Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.
Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.
Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.
Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.
Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).
Other duties as assigned.

Qualifications

3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.
Post-secondary school diploma in digital marketing, web development, or related program.
Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.
Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.
Functional knowledge of HTML and CSS for email.
A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.
Clear written and verbal communication.
A habit of fixing problems, improving processes, and proposing new ideas.
Comfort working independently and coordinating with cross-functional teams.

Apply About employer

More about this job

Responsibilities

Own and manage email and SMS campaigns, including calendar planning, campaign builds, quality assurance, segmentation, lifecycle automation, subscriber acquisition, and deliverability. Analyze performance and experiments, report results to cross-functional partners, and use findings to improve engagement and business outcomes.

Requirements

Requires at least three years of hands-on experience with email service providers or marketing automation platforms, along with experience running email and SMS programs. Candidates should have a post-secondary diploma in digital marketing, web development, or a related program, plus working knowledge of HTML/CSS, privacy and anti-spam regulations, reporting, and cross-functional project coordination.

Skills

Email Marketing
SMS Marketing
CRM
Marketing Automation
Campaign Planning
Audience Segmentation
Lifecycle Marketing
A/B Testing
Email Deliverability
Performance Reporting
HTML
CSS
Data Analysis
Cross-Functional Collaboration
Privacy and Anti-Spam Compliance

Visa sponsorship

Not detected in the job text

Keywords

Klaviyo
Mailchimp
Marketo
Salesforce Marketing Cloud
Braze
Email Marketing
SMS Marketing
CRM
Marketing Automation
Direct-to-Consumer
E-Commerce
Campaign Calendar
Audience Segmentation
Lifecycle Automation
A/B Testing
Customer Behavior Data
Purchase Data
Subscriber Acquisition
Email Deliverability
Sender Reputation
Email Authentication
Inbox Placement
HTML
CSS
CASL
GDPR
TCPA
AI-Assisted Personalization
Performance Reporting
Textile Manufacturing

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