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Added 12 mins ago
VC
Regional Program Medical Director - Primary Care, Home and Community Health
Vancouver Coastal Health
Vancouver, BC
- Part-time
Come work as a Regional Program Medical Director with Vancouver Coastal Health (VCH)!
Added 12 mins ago
SL
Promoter- Cultural Safety
Sioux Lookout First Nations Health Authority
Sioux Lookout, ON
- Full-time
Reporting to the Director of Anishinaabewaadiziwin, the Cultural Safety Promoter will support the promotion of cultural safety education, anti-racism, and inclusive practices throughout…
Added 12 mins ago
AH
Community Recreation Assistant - Casual
Acclaim Health
Burlington, ON · Milton, ON · Oakville, ON
- Part-time
Employee Assistance Program provided for all employees
Added 26 mins ago
BA
Board Certified Behavior Analyst (BCBA)
Bierman Autism Centers
Ramsey, ON
- Full-time
Meet prescription fulfillment goals as assigned by Clinical Director
Added 26 mins ago
NB
Associate Director, FX Risk Management Solutions
National Bank of Canada
Toronto, ON
- Full-time
The Risk Management Solutions Group (“RMSG”) at National Bank of Canada Capital Markets is seeking an Associate Director to help expand our Foreign Exchange risk management franchise in…
Added 26 mins ago
IF
Financial Controller
Institute for Work & Health
Toronto, ON
- Full-time
…accounting functions at IWH, and works with the President and the Director, Human Resources and Corporate Services to ensure the public reporting of IWH’s financial position is accurate.…
Added 26 mins ago
OS
Marketing Director
OneRiver Software
Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
We are at an exciting stage of growth and are looking for an entrepreneurial Director of Marketing to build our marketing function from the ground up.
Added 27 mins ago
UO
Manager, Animal Care Operations
University of Ottawa
Ottawa, ON · D'Iorio Hall
- Full-time
…vivarium, procedural, and surgical space. Reporting to the Senior Director, Animal Care and Veterinary Services, the incumbent is accountable for the operational leadership and management…
Added 27 mins ago
NC
Manager, Security Programs and Governance
NAV CANADA
Ottawa, ON
- Full-time
Reporting to the Director, Security and Emergency Planning, the Manager, Security Programs and Governance provides portfolio leadership, strategic program direction and enterprise…
Added 27 mins ago
NC
Manager, Emergency Planning and Business Continuity Programs
NAV CANADA
Ottawa, ON
- Full-time
Reporting to the Director, Security and Emergency Planning, the Manager, Emergency Planning and Business Continuity Programs provides portfolio leadership, strategic program direction and…
Added 27 mins ago
MU
Program Assistant C
McGill University
Montreal, QC · Morrice Hall
- Part-time
Assist the Director of the Arabic Program with administrative and logistical tasks related to the planning and coordination of extracurricular activities. 2 hours /week.
Added 27 mins ago
TS
Overnight Residential Counsellor
The Salvation Army Canada and Bermuda Territory
Hamilton, ON
- Full-time
Other duties as assigned by the Program Supervisors, Program Directors, or Executive Director.
Added 27 mins ago
TS
Day Service Facilitator
The Salvation Army Canada and Bermuda Territory
Winnipeg, MB
- Full-time
Report concerns promptly to Director as needed.
Added 27 mins ago
TS
Program Manager
The Salvation Army Canada and Bermuda Territory
Thunder Bay, ON · Journey to Life Centre
- Full-time
In consultation with the Program Director, assist with the development and implementation of policies and procedures.
Added 27 mins ago
NA
Security & Technology Services Manager
New Age Group
Concord, ON
- Full-time
These platforms form the foundation of the Security & Integration Support Technician certification program.
Added 42 mins ago
OG
Residential Maintenance Administrator
Onni Group of Companies
Vancouver, BC
- Full-time
Assist the Residential Maintenance Team & Special Projects Manager, Vice President and the Director with expense reports, including collecting receipts, reconciling expenses, and…
Added 42 mins ago
M
Technical Program Management Analyst
Mastercard
Toronto, ON
- Full-time
This entry-level role is designed to build foundational program management skills, with hands-on exposure to cross-functional technology delivery. This role reports to the Director of…
Added 42 mins ago
IF
Manager, Legal Claims
Intact FC
Dartmouth, NS
- Full-time
Lead or participate in project-based work as assigned by the Director and/or VP Legal Claims.
Added 42 mins ago
TO
Manager, Roads and Stormwater Operations Maintenance
Town of Caledon
Bolton, ON
- Full-time
Reporting directly to the Director, Public Works, this role is responsible for the overall leadership, management, and delivery of maintenance activities, contracts, and services to the…
Added 56 mins ago
UO
Manager, Animal Care Operations
University of Ottawa
Ottawa, ON
- Full-time
…vivarium, procedural, and surgical space. Reporting to the Senior Director, Animal Care and Veterinary Services, the incumbent is accountable for the operational leadership and management…
Added 56 mins ago
WO
Organizational Development Coordinator
William Osler Health System
Brampton, ON
- Contract
Coordinating and scheduling multidisciplinary meetings, events and engagements with program admins across the organization
Added 56 mins ago
G
Manager, Events
Glenbow
Calgary, AB
- Full-time
Reporting to the director, commercial services, the manager, events is responsible for the day-to-day leadership and operational excellence of Glenbow’s venue rental program, positioning…
Added 56 mins ago
VC
Regional Program Medical Director - Primary Care, Home and Community Health
Vancouver Coastal Health
Vancouver, BC
- Full-time
Come work as a Regional Program Medical Director with Vancouver Coastal Health (VCH)!
Added 56 mins ago
WO
Organizational Development Coordinator
William Osler Health System
Brampton, ON
- Contract
Coordinating and scheduling multidisciplinary meetings, events and engagements with program admins across the organization
Added 56 mins ago
I
Directeur, Services juridiques - Indemnisation
Intact
Dartmouth, NS
- Full-time
Lead or participate in project-based work as assigned by the Director and/or VP Legal Claims.

Spinrite

Email & CRM Lead

Toronto, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Nov 25, 2026
Experience: 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Posting language: English
Posted: Oct 26, 2026

Original job description

Job Description

Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.

Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs

that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.

Duties And Responsibilities

Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan
Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.
Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.
Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.
Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.
Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.
Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.
Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.
Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.
Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).
Other duties as assigned.

Qualifications

3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.
Post-secondary school diploma in digital marketing, web development, or related program.
Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.
Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.
Functional knowledge of HTML and CSS for email.
A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.
Clear written and verbal communication.
A habit of fixing problems, improving processes, and proposing new ideas.
Comfort working independently and coordinating with cross-functional teams.

Apply About employer

More about this job

Responsibilities

Own and manage email and SMS campaigns, including calendar planning, campaign builds, quality assurance, segmentation, lifecycle automation, subscriber acquisition, and deliverability. Analyze performance and experiments, report results to cross-functional partners, and use findings to improve engagement and business outcomes.

Requirements

Requires at least three years of hands-on experience with email service providers or marketing automation platforms, along with experience running email and SMS programs. Candidates should have a post-secondary diploma in digital marketing, web development, or a related program, plus working knowledge of HTML/CSS, privacy and anti-spam regulations, reporting, and cross-functional project coordination.

Skills

Email Marketing
SMS Marketing
CRM
Marketing Automation
Campaign Planning
Audience Segmentation
Lifecycle Marketing
A/B Testing
Email Deliverability
Performance Reporting
HTML
CSS
Data Analysis
Cross-Functional Collaboration
Privacy and Anti-Spam Compliance

Visa sponsorship

Not detected in the job text

Keywords

Klaviyo
Mailchimp
Marketo
Salesforce Marketing Cloud
Braze
Email Marketing
SMS Marketing
CRM
Marketing Automation
Direct-to-Consumer
E-Commerce
Campaign Calendar
Audience Segmentation
Lifecycle Automation
A/B Testing
Customer Behavior Data
Purchase Data
Subscriber Acquisition
Email Deliverability
Sender Reputation
Email Authentication
Inbox Placement
HTML
CSS
CASL
GDPR
TCPA
AI-Assisted Personalization
Performance Reporting
Textile Manufacturing

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