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Added 8 mins ago
M
Senior Analytics Engineer - GTM
Motive
Vancouver, BC
- Full-time
As Senior Analytics Engineer - GTM, you’ll play a key role in helping our GTM team grow our business. You’ll report to the Director of Business Intelligence joining a centralized global…
Added 8 mins ago
A
Business Analytics Specialist, Temporary
Aviso
Vancouver, BC
- Temporary
Reporting to the Senior Director of Data Science and AI Enablement, you will be instrumental in supporting the business analytics functions at Aviso Wealth. Principle responsibilities…
Added 24 mins ago
OH
Director, System Strategy, Planning, Design & Implementation
Ontario Health | Santé Ontario
North Bay, ON
- Full-time
Ongoing learning and career development opportunities designed to help you grow, advance, and thrive in your profession
Added 24 mins ago
IH
Physician Compensation Analyst | PIP Superuser
Interior Health Authority
Kelowna, BC
- Full-time
Completes evaluations, analyses, and projects as requested by the Managers and Director, Physician Compensation. Provides input and identifies opportunities for physician contract revenue…
Added 39 mins ago
Nurse Clinician, Skin & Wound Care
Fraser Health
Chilliwack, BC
Assists the Manager/Director by attending panel interviews, providing recommendations on the selection of new staff, and providing feedback on optimal use of budgetary resources as…
Added 54 mins ago
Associate Manager, Financial Underwriting Practices
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
With a singular focus on financial underwriting, this role supports the Director, Financial Underwriting, in the analysis and assessment of new business insurance applications.
Added 1 hour ago
RB
Senior Manager, Special Loans
Royal Bank of Canada
Toronto, ON
- Full-time
Reporting to the Director, GRM you will contribute to strategic business priorities by successfully creating and retaining survivors, maximizing revenue while minimizing costs, leveraging…
Added 1 hour ago
RB
Senior Director, DevOps Product Management and Strategy
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Director of DevOps Product Management and Strategy is a transformation-focused strategic leadership role that will shape RBC's future as a technology-led financial services…
Added 1 hour ago
N
Director of AI Delivery
nesto
Toronto, ON
- Full-time
Hybrid, based in our Toronto or Montreal office. In-office expectations vary with business needs. If you are based in Montreal, expect to travel to Toronto a couple of times per month.
Added 1 hour ago
C
Temporary Sales Associate
Coach
Markham, ON
- Part-time
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make…
Added 1 hour ago
MI
Director of External Reporting
Mercer International Inc.
Vancouver, BC
- $165,000 to $190,000 CAD / year
- Full-time
…the best decisions for our people and achieving sustainable business success. Together, we encourage, support, and celebrate the diverse voices of our employees. We strive to provide an…
Added 1 hour ago
N
Director of AI Delivery
nesto
Montreal, QC
- Full-time
Hybrid, based in our Toronto or Montreal office. In-office expectations vary with business needs. If you are based in Montreal, expect to travel to Toronto a couple of times per month.
Added 1 hour ago
OP
Associate Director, Talent Acquisition
Omnicom Precision Marketing
Calgary, AB
- Full-time
Critical Mass is seeking a strategic Associate Director, Talent Acquisition to lead and scale our recruitment efforts across North America and EMEA, with primary focus on building…
Added 1 hour ago
D1
Senior Mechanical Project Manager
Division 15 Mechanical
Richmond, BC
- Full-time
Identify and pursue opportunities for repeat business and new projects, collaborating with senior leadership and the estimating team as appropriate.
Added 1 hour ago
HI
Manager, Product Marketing
Haemonetics Interventional Technologies
Canada
- Full-time
driving launch excellence for new products and indications, and ensuring every commercial touchpoint is clinically credible,
Added 1 hour ago
UO
Manager, Community and Partnerships - Hunter Hub
University of Calgary
Calgary, AB
- Full-time
Reporting to the Executive Director, the Manager, Community and Partnerships leads the development and delivery of community engagement, events and strategic partnership initiatives that…
Added 1 hour ago
AF
Associate Director Loan Syndications
ATB Financial
Calgary, AB
- Full-time
Together with the Vice President or Executive Director (for new transactions), manage the "book-building" process, track lender interest, and provide strategic recommendations on allocation…
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Husky TechnologiesTM offers a wealth of opportunity for personal growth and development. Most importantly, Husky Technologies TM offers an opportunity to work with – and be challenged by –…
Added 1 hour ago
R
Senior Director, DevOps Product Management and Strategy
RBC
Toronto, ON
- Full-time
The Senior Director of DevOps Product Management and Strategy is a transformation-focused strategic leadership role that will shape RBC's future as a technology-led financial services…
Added 2 hours ago
A
Business Analytics Specialist, Temporary
Aviso
Toronto, ON
- Temporary
Reporting to the Senior Director of Data Science and AI Enablement, you will be instrumental in supporting the business analytics functions at Aviso Wealth. Principle responsibilities…
Added 2 hours ago
SM
Manager Granting
St. Michael's Hospital
Toronto, ON
- Full-time
…operational action through portfolio management, hospital partnership development, and oversight of donor-funded initiatives. Operating as a trusted partner to the Director, the role is…
Added 2 hours ago
TS
Vice President, Global Core Trade Finance, TD Securities, Global Transaction Banking
TD Securities
Toronto, ON
- Full-time
…opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been…
Added 2 hours ago
LC
Regional Pharmacy Director
Loblaw Companies Limited
Toronto, ON
- Full-time
Reporting directly to the Senior Director of Pharmacy Operations, Regional Pharmacy Director (Windsor Area) monitors and achieves projected counts, sales and profit margins and optimizes…
Added 2 hours ago
FH
Nurse Clinician, Skin & Wound Care
Fraser Health Authority
Chilliwack, BC
- $49.2 to $67.08 CAD / hour
- Other
Assists the Manager/Director by attending panel interviews, providing recommendations on the selection of new staff, and providing feedback on optimal use of budgetary resources as…
Added 2 hours ago
ES
Live Service Visual Designer – EA SPORTS™ NHL
EA SPORTS
Vancouver, BC
- Temporary
…connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play…

Spinrite

Email & CRM Lead

Toronto, ON, Canada

$70,000 to $80,000 CAD / year · Full-time

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Applications open in a new tab.

Job details

Pay: $70,000 to $80,000 CAD / year
Job type: Full-time
Experience: 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
Posting language: English
Posted: Oct 26, 2026

Original job description

Job description:

Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for an Email & CRM Lead to join our growing Digital Marketing team.

Reporting to the Director, Digital Marketing, as our Email & CRM Lead, you are responsible for our email and SMS programs from start to finish, including calendar planning, campaign builds, segmentation, lifecycle automation, and testing. You will partner closely with our Brand, Creative, and DTC eCommerce teams and own the KPIs

that track engagement and results. This hands-on role is ideal for someone who enjoys building, testing, and continually improving.

Duties and Responsibilities:

Own and run our email and SMS marketing calendar, launching campaigns on schedule and aligned with the broader marketing plan

Partner with Brand, Creative, and DTC eCommerce teams to create engaging, on-brand content that drives our KPIs.

Build and QA each campaign before launch, checking copy, links, personalization, and rendering across email clients and devices.

Lead our test-and-learn program by designing, running, and analyzing A/B tests, then turning the results into next steps.

Develop segmentation strategies using customer behavior and purchase data to deliver more relevant content and improve opens, clicks, conversions, and deliverability.

Map the customer lifecycle, optimize existing automated flows (welcome, abandonment, post-purchase, win-back), and launch new ones to address gaps.

Grow our subscriber base through effective acquisition channels and sign-up incentives, focusing on engaged, opted-in contacts.

Monitor deliverability and list health, including sender reputation, authentication, and inbox placement.

Report on program performance in weekly meetings with cross-functional partners, share learnings, and follow through on action items.
Stay current on developments in email, SMS, and CRM, including AI-assisted personalization and new platform features, and bring forward ideas worth testing.

Follow standard health and safety procedures and report any workplace hazards (this role has no responsibility for the health and safety of others).

Other duties as assigned.

Qualifications:

- 3+ years of hands-on experience working with Klaviyo, Mailchimp, Marketo, or other email service providers and marketing automation platforms is required.
- Experience working in a fast-paced environment with multiple initiatives, tasks, and teams all requiring your attention.

- Post-secondary school diploma in digital marketing, web development, or related program.

- Hands-on experience running email and SMS programs, ideally in a direct-to-consumer or eCommerce business.

- Working knowledge of an email/SMS platform such as Klaviyo, Salesforce Marketing Cloud, or Braze.

Functional knowledge of HTML and CSS for email.
A strong grasp of privacy and anti-spam rules, including CASL, GDPR, and TCPA.
Data proficiency: You can generate performance reports, interpret test results, and translate the findings into clear recommendations.
Strong organization and attention to detail, with the ability to manage several projects at once without losing accuracy.

Clear written and verbal communication.
A habit of fixing problems, improving processes, and proposing new ideas.
Comfort working independently and coordinating with cross-functional teams.

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More about this job

Responsibilities

The Email & CRM Lead is responsible for managing end-to-end email and SMS programs, including calendar planning, campaign execution, and lifecycle automation. They will partner with cross-functional teams to optimize engagement, analyze performance metrics, and drive growth through data-driven segmentation strategies.

Requirements

Candidates must have 3+ years of hands-on experience with email service providers and marketing automation platforms like Klaviyo or Mailchimp. A post-secondary diploma in digital marketing or a related field is required, along with proficiency in HTML, CSS, and data analysis.

Skills

Email Marketing
CRM
SMS Marketing
Klaviyo
Mailchimp
Marketo
HTML
CSS
A/B Testing
Segmentation
Lifecycle Automation
Data Analysis
Campaign Management
E-commerce
Digital Marketing
Deliverability

Visa sponsorship

Not detected in the job text

Keywords

Email Marketing
CRM
SMS Marketing
Klaviyo
Mailchimp
Marketo
Salesforce Marketing Cloud
Braze
HTML
CSS
A/B Testing
Segmentation
Lifecycle Automation
Data Analysis
E-commerce
Digital Marketing
Deliverability
CASL
GDPR
TCPA
KPIs
Campaign Management
Direct-to-consumer
Marketing Automation
Customer Retention
Performance Reporting

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