Marketing Manager
- Toronto, ON, Canada
- North York, ON, Canada
Full-time
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Job details
- Job type
- Full-time
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- Posting language
- English
- Posted
Original job description
SPIRIT OF MATH | ROLE PROFILE
Marketing Manager
Strategy, Performance & Department Operations
Location: Toronto, Ontario | Department: Marketing | Reports to: Vice President, Corporate Services
Position Summary
The Marketing Manager provides overall leadership, strategic direction and operational accountability for the Spirit of Math Marketing Department. The role translates organizational growth objectives into an integrated, measurable marketing strategy that supports student registrations, brand awareness, campus performance and the corporate and franchise network.
This is a hands-on management role with primary ownership of marketing planning, data and analytics, budgets, processes, systems, agency performance, people leadership and departmental execution. The Manager establishes clear priorities, controls and reporting, investigates performance issues directly, and ensures initiatives are completed to an agreed standard, on time and within budget.
Enterprise Strategy & Business Planning
At Spirit of Math, we believe in creating a workplace where people feel valued, supported, and inspired to grow. When you join our team, you're not just starting a job - you're becoming part of a community that thrives on collaboration, learning, and shared success.
Here's what you can expect when you work with us:
Core Benefits
Join us and be part of a team where your contributions are valued, your growth is supported, and your well-being is a priority.
To promote cooperation, inspire confidence, and release the genius in every child.
Please note that we may use artificial intelligence (AI) tools at certain stages of the hiring process to assist in screening, assessing, or selecting applicants for this position. These tools are used as a supplement to human review, and all final hiring decisions are made by our Hiring team.
Spirit of Math is an equal opportunity employer and adheres to equitable hiring, employment and promotion practices. The positions are open to all qualified applicants, including men, women, persons with disabilities, members of visible minorities, Aboriginal persons and other groups protected by human rights laws. We strive to meet the accommodation needs of persons with disabilities. Applicants are encouraged to make their needs for accommodation known in advance during the application process.
Marketing Manager
Strategy, Performance & Department Operations
Location: Toronto, Ontario | Department: Marketing | Reports to: Vice President, Corporate Services
Position Summary
The Marketing Manager provides overall leadership, strategic direction and operational accountability for the Spirit of Math Marketing Department. The role translates organizational growth objectives into an integrated, measurable marketing strategy that supports student registrations, brand awareness, campus performance and the corporate and franchise network.
This is a hands-on management role with primary ownership of marketing planning, data and analytics, budgets, processes, systems, agency performance, people leadership and departmental execution. The Manager establishes clear priorities, controls and reporting, investigates performance issues directly, and ensures initiatives are completed to an agreed standard, on time and within budget.
Enterprise Strategy & Business Planning
- Develop and own the annual enterprise marketing strategy, quarterly priorities and integrated marketing calendar aligned to registration, retention, brand and growth objectives.
- Translate organizational KSOs and KPIs into measurable channel, program and campus-level plans with defined audiences, budgets, owners, milestones and expected outcomes.
- Oversee corporate campus growth plans and provide a consistent planning framework for franchise marketing support; identify where local plans need intervention.
- Lead market analysis, competitive assessment, audience segmentation and business cases for new programs, locations and potential international expansion.
- Review strategic progress with the VP, Corporate Services and recommend changes to priorities, investment or execution based on evidence.
- Establish a reliable reporting framework with clear definitions, data sources, owners, validation checks and reporting cadence across campuses and agencies.
- Own the marketing performance dashboard, including leads, qualified inquiries, assessment bookings, registrations, conversion rates, acquisition cost, return on spend and campus performance against targets, where data is available.
- Analyze the full inquiry-to-registration funnel to distinguish marketing effectiveness from campus follow-up, operational capacity or data-quality issues.
- Personally investigate underperforming campaigns and reporting discrepancies using advertising platforms, web analytics, registration data and agency reports; direct corrective action.
- Present concise monthly executive reporting covering results versus plan, spend versus budget, root causes, risks, decisions and next steps.
- Build a culture of testing, learning and documented post-campaign reviews; ensure results inform future plans and resource allocation.
- Design and maintain scalable marketing SOPs for requests, briefing, approvals, creative production, campaign setup, launch, monitoring, change control and closeout.
- Implement a centralized work intake and project-tracking process with owners, priorities, deadlines, service expectations and escalation paths.
- Establish controls for advertising budgets, campaign start/end dates, account access, brand approvals, version control and proof of completion.
- Maintain effective governance of marketing platforms, assets, data permissions, vendor deliverables and documentation in coordination with IT and other departments.
- Conduct regular quality and compliance reviews and remove recurring process bottlenecks without creating unnecessary approval layers.
- Lead, coach and evaluate the Marketing team; clarify accountabilities and decision rights.
- Set team objectives, workload priorities, operating rhythms, performance expectations and development plans; address missed commitments promptly.
- Oversee execution across digital advertising, social media, content, creative, public relations, website and collateral while delegating functional ownership appropriately.
- Coordinate with Campus Operations, Franchise Support, Finance, IT, Fulfillment, and executive stakeholders to resolve cross-functional dependencies.
- Maintain an accurate department-wide view of initiatives, deliverables, capacity, risks and decisions so work progresses without constant executive intervention.
- Prepare and manage the annual marketing budget, forecasts, purchase approvals and spending controls; evaluate investments against business outcomes.
- Select, onboard and oversee agencies and vendors using documented scopes, deliverables, service levels, reporting requirements and performance reviews.
- Challenge agency results using independent data, ensure appropriate campaign and account controls, and intervene when spend or performance deviates from plan.
- Assess make-versus-buy decisions, contract value and resource requirements; recommend reallocations supported by data.
- Work directly in reporting and marketing platforms as needed to validate numbers, audit campaigns, troubleshoot issues and establish repeatable solutions.
- Develop working plans, dashboards, briefs, presentations and decision papers personally when necessary to move critical initiatives forward.
- Lead urgent issue resolution, including incorrect advertising settings, inconsistent campus reporting, missed deadlines and unclear ownership.
- Model high standards of follow-through: identify the issue, determine root cause, assign corrective actions, verify completion and prevent recurrence.
- Demonstrated experience leading a marketing function or team, building strategies and managing delivery across multiple channels.
- Strong analytical skills with practical knowledge of campaign measurement, conversion funnels, budgets, dashboards and data quality.
- Experience designing operating processes, managing projects and implementing accountability and quality controls.
- Working knowledge of Google Ads, Meta advertising, web analytics and marketing/registration systems sufficient to challenge results and troubleshoot issues.
- Ability to manage external agencies, communicate with senior leaders and balance strategic planning with hands-on execution.
- Experience in franchise, education, multi-location or service-based organizations is an asset.
At Spirit of Math, we believe in creating a workplace where people feel valued, supported, and inspired to grow. When you join our team, you're not just starting a job - you're becoming part of a community that thrives on collaboration, learning, and shared success.
Here's what you can expect when you work with us:
Core Benefits
- Competitive salary with potential for performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plans (including RRSP with company matching through DPSP).
- Generous paid time off, including sick leave, paid vacation, personal days, and scheduled paid summer shutdowns for some positions.
- Annual professional development budget for courses, certifications, and conferences.
- Internal mobility and clear pathways for advancement - we support your career journey.
- Opportunity to contribute ideas and shape how we work.
- Flexible working hours to help you balance personal and professional priorities.
- On-site yoga at headquarters and wellness initiatives throughout the year.
- Discounted gym memberships to support your fitness goals.
- Pet-friendly headquarters office environment - bring your dog to work!
- Inclusive, diverse, and collaborative workplace culture where every person matters.
- Annual all-staff conference to connect, learn, and celebrate together.
- Staff events and fun team-building activities.
- Peer-to-peer recognition programs - we love celebrating success!
- Access to partnerships offering thousands of discounts on shopping, travel, entertainment, and more.
- Free snacks, unlimited coffee, and tea every day.
- Commuter-friendly headquarters with free parking and easy access to public transit.
Join us and be part of a team where your contributions are valued, your growth is supported, and your well-being is a priority.
To promote cooperation, inspire confidence, and release the genius in every child.
Please note that we may use artificial intelligence (AI) tools at certain stages of the hiring process to assist in screening, assessing, or selecting applicants for this position. These tools are used as a supplement to human review, and all final hiring decisions are made by our Hiring team.
Spirit of Math is an equal opportunity employer and adheres to equitable hiring, employment and promotion practices. The positions are open to all qualified applicants, including men, women, persons with disabilities, members of visible minorities, Aboriginal persons and other groups protected by human rights laws. We strive to meet the accommodation needs of persons with disabilities. Applicants are encouraged to make their needs for accommodation known in advance during the application process.
More about this job
Responsibilities
Lead the marketing department by developing and executing an integrated strategy, managing budgets and agencies, overseeing team delivery, and establishing scalable processes and controls. Own marketing performance reporting and analytics, investigate issues, and coordinate corrective actions to support registrations, brand awareness, campus performance, and organizational growth.
Requirements
Candidates should have experience leading a marketing function or team and delivering strategy across multiple channels, with strong analytical, budgeting, project management, and process-control capabilities. Practical knowledge of Google Ads, Meta advertising, web analytics, and marketing or registration systems is required; experience in education, franchising, multi-location, or service-based organizations is an asset.
Skills
- Marketing Strategy
- Marketing Analytics
- Campaign Measurement
- Conversion Funnel Analysis
- Budget Management
- Dashboard Reporting
- Data Quality Management
- Project Management
- Process Design
- Team Leadership
- Agency Management
- Google Ads
- Meta Advertising
- Web Analytics
- Cross-Functional Collaboration
- Performance Management
Benefits
- Performance-Based Bonuses
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Savings Plan With Company Matching
- Paid Sick Leave
- Paid Vacation
- Personal Days
- Paid Summer Shutdowns
- Professional Development Budget
- Flexible Working Hours
- On-Site Yoga
- Wellness Initiatives
- Discounted Gym Memberships
- Pet-Friendly Office
- Staff Events
- Employee Recognition Programs
- Shopping, Travel, and Entertainment Discounts
- Free Snacks and Beverages
- Free Parking
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Education
Keywords
- Marketing Strategy
- Annual Marketing Planning
- Quarterly Priorities
- Integrated Marketing Calendar
- Student Registrations
- Brand Awareness
- Campus Performance
- Franchise Marketing
- Market Analysis
- Competitive Assessment
- Audience Segmentation
- Google Ads
- Meta Advertising
- Web Analytics
- Marketing Dashboard
- Conversion Rates
- Customer Acquisition Cost
- Return on Spend
- Data Quality
- Standard Operating Procedures
- Project Tracking
- Budget Forecasting
- Agency Management
- Campaign Optimization
- Registration Systems
- Performance Reporting
- Quality Controls
- Multi-Location Marketing