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Sales Associate, Hardgoods
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As a Sales Associate, you will help customers embrace the sporting life by connecting them with gear that fits both their performance goals and personal style. Through active listening,…

Sporting Life Group

Sales Associate, Hardgoods

Edmonton, AB, Canada

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Job details

Apply by: Nov 16, 2026
Posting language: English
Posted: Oct 3, 2026

Original job description

Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979. From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle.

As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving.

Why Work Here;

Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
Team-first culture that celebrates an active, sports lifestyle.
Fun, fast-paced environment where your passion for sport and style belongs.
Flexible schedules to support your training, race days, or weekend adventures.
Vendor Pro Deals and expert product training to fuel your knowledge and performance.
Competitive pay and opportunities to grow your career in sports lifestyle.

What You'll Do;

As a Sales Associate, you will help customers embrace the sporting life by connecting them with gear that fits both their performance goals and personal style. Through active listening, thoughtful recommendations, and deep product knowledge, you'll drive sales and create loyal customers.

Build authentic relationships to understand customer needs and deliver sport- and style-based solutions.
Champion both sales and service, supporting daily store success and merchandising standards.
Contribute to a vibrant, energized store culture that celebrates active living.
Stay current on seasonal trends, product drops, and innovations across multiple sports lifestyle categories.

What You'll Bring;

Passion for living an active lifestyle and helping others do the same.
Confidence in connecting with customers and helping them find exactly what they need.
Collaborative, team-first mindset with the drive to achieve shared goals.
Curiosity and commitment to building your expertise across categories - from sport, style, and accessories.

Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

Who We Are;

Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we've been committed to providing our customers and their families with the best possible experience - and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

Sporting life is a member of the Sporting Life Group, a Fairfax Financial Holdings Limited company, and is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life and Team Town. Operating from coast to coast, both Golf Town, Sporting Life and Team Town’s fleet of stores inspire Canadians to get outside and live an active lifestyle, whether it’s playing some of Canada’s top golf courses, running through community trails, experiencing the exhilarating feeling of the hills, or any sports activity in between fit for the individual or whole family.

Come work with us! Experience what it’s like to work in a fun and engaging environment where you’ll be challenged and inspired to contribute to both brands and surrounded by like-minded teams who have a passion for the game of golf, are devoted to outdoor and team activities and sports.

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More about this job

Responsibilities

You will assist customers by providing expert product recommendations and connecting them with gear that matches their performance goals and personal style. Additionally, you will support store success through effective merchandising and by fostering a vibrant, team-oriented store culture.

Requirements

The ideal candidate possesses a passion for an active lifestyle and the ability to build authentic relationships with customers. You must demonstrate a collaborative mindset and a commitment to developing deep expertise across various sports and lifestyle categories.

Skills

Sales
Customer service
Product knowledge
Active listening
Merchandising
Relationship building
Communication
Teamwork
Retail sales

Benefits

Employee discounts
Vendor pro deals
Product training
Flexible schedules

Visa sponsorship

Not detected in the job text

Keywords

Retail
Sales Associate
Hardgoods
Sporting Life
Customer Experience
Active Lifestyle
Merchandising
Product Training
Team Culture
Outdoor Apparel
Footwear
Equipment
Accessories
Skiing
Cycling
Running
Tennis
Hiking
Camping

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