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Sports Careers

Ecommerce Specialist

Vancouver, BC, Canada

Job type: Full-time
Apply by: Oct 22, 2026
Posting language: English
Posted: Sep 22, 2026

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Original job description

Position: Ecommerce Specialist

Department: Retail

Reports to: Senior Manager, Retail Systems & Ecommerce

Position Summary

The Ecommerce Specialist is responsible for driving the financial performance of our website, Vanbase.ca. This role oversees all on-site sales and campaign management, product content organization, and site merchandising initiatives. This includes managing the activation and optimization of the onsite shopping experience, developing and delivering and overall ecommerce strategy, working cross functionally with Digital Marketing, Brand, Content, and Operations teams to effectively support day-to-day ecommerce projects and retail digital marketing. In addition, the Ecommerce Specialist will establish and track metrics for success and recommend strategies to improve overall experience, ultimately driving revenue growth.

The role encompasses vision and strategy, as well as tactical execution.

Content & Merchandising

Working with the Retail Sr. Manager, develop and implement vision and strategy for Vanbase.ca, supporting all our areas of business; Vancouver Canucks, Vancouver Warriors, Seattle Surge, and Rogers Arena events
Coordinate and execute regular product uploads, seasonal launches, and product releases.
Overseeing product and content merchandising, ensuring accuracy, brand alignment, and operational goals
Maintain Category Structure, product tagging, and merchandising rules to support discoverability

Operations & Analytics

Manage eCommerce release schedule and planning in coordination with Brand, Marketing, and Operations
Monitor Site Health, broken links, and page load performance.
Implement and maintain Shopify Apps and integrated technologies.
Manage product and page metadata to increase discoverability and SEO performance
Track KPI's (conversion, CTR, bounce, sell-through) and prepare weekly reports for leadership.
Research ecommerce and digital merchandising trends to help evolve best practices
Stay up to date on sports and fashion industry trends

We Have

A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey

You Must Have

A post-secondary degree or diploma in a related field
At least two years of experience in managing a significant ecommerce website
Strong knowledge of Microsoft Office Suite, particularly Excel and PowerPoint
Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization
The ability to quickly learn internal systems, processes, and software and web-based applications
Familiarity with retail and digital trends, technology, sports, and popular culture
The ability to work well within a team to come up with creative solutions and identify new opportunities, often in a high-pressure, fast changing environment
Great organizational skills, a keen eye for detail, and outstanding time management skills
The ability to work flexible hours, including some evenings and weekends

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.

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More about this job

Responsibilities

The Ecommerce Specialist is responsible for driving the financial performance of Vanbase.ca through site merchandising, campaign management, and product content organization. They will collaborate cross-functionally to optimize the onsite shopping experience and track key performance metrics to drive revenue growth.

Requirements

Candidates must have a post-secondary degree or diploma and at least two years of experience managing a significant ecommerce website. Strong proficiency in digital marketing principles, SEO, UX optimization, and Microsoft Office Suite is required.

Skills

Ecommerce strategy
Site merchandising
Digital marketing
SEO
UX optimization
Shopify
Data analysis
KPI tracking
Product management
Content management
Microsoft Excel
Microsoft PowerPoint
Funnel optimization
Landing page optimization
Project management
Time management

Benefits

Career development opportunities
Inclusive work environment

Visa sponsorship

Not detected in the job text

Keywords

Ecommerce
Vanbase.ca
Retail
Digital Marketing
Merchandising
Shopify
SEO
UX
KPI
Conversion Rate
CTR
Bounce Rate
Sell-through
Metadata
Product Launch
Campaign Management
Data Analysis
Microsoft Excel
Microsoft PowerPoint
Funnel Optimization
Landing Page Optimization
Sports Industry
Fashion Industry
Project Management
Web Performance

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