Campaign Manager
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Position Summary
The Campaign Manager leads the discovery and qualification of prospective donors to build a strong, actionable pipeline for the Major Gifts team. This front-facing role develops and implements a clear qualification plan, assesses prospects for capacity, affinity and readiness, and partners with colleagues to move qualified opportunities into cultivation, solicitation and stewardship.
Working closely with Major Gifts, Prospect Research, BIIT, physicians, volunteers and Foundation colleagues, the Manager will increase the volume and quality of discovery activity, recommend next steps for prospective donors, and support disciplined prospect movement across the fundraising team.
PROSPECT DISCOVERY, QUALIFICATION AND PIPELINE DEVELOPMENT
- Develop and implement an annual prospect qualification plan with priority segments, outreach strategies, activity targets, conversion measures and reporting cadence.
- Lead proactive discovery and qualification of prospective donors using research, referrals, engagement history, event participation, grateful patient opportunities and community connections.
- Assess prospects for capacity, affinity, inclination and readiness, and recommend whether they should be advanced, nurtured, reassigned or disqualified.
- Partner with Prospect Research, BIIT and Major Gifts colleagues to identify leads, prioritize opportunities, track movement and assign qualified prospects to fundraiser portfolios.
- Provide regular pipeline reporting and recommendations to support cultivation planning, forecasting and campaign readiness.
- Manage a discovery-focused portfolio of prospective donors and connectors, with emphasis on outreach, first meetings, qualification conversations and recommended next steps.
- Conduct donor- and community-facing meetings to introduce Foundation priorities and assess philanthropic interest.
- Design and execute discovery opportunities such as briefings, tours, physician or program leader introductions, event follow-up and tailored engagement strategies.
- Prepare concise qualification summaries, contact reports and handoff recommendations for Major Gifts colleagues.
- Support the AVP, Major Gifts and Campaign Directors in engaging volunteer fundraising leaders and connectors who can open doors to prospective donors.
- Lead consistent prospect qualification practices, including clear criteria for assessment, documentation, movement and handoff.
- Create tools, templates and processes that support effective discovery outreach, qualification notes, prospect handoff and pipeline reporting.
- Promote a collaborative, donor-centred culture of shared accountability for pipeline growth across the Major Gifts team.
- Identify opportunities to improve qualification effectiveness, fundraiser readiness and the quality of prospects entering active cultivation.
- Work as a team player to promote a positive and professional work environment and conduct oneself with integrity and respect.
- Act as an ambassador throughout the community to represent the hospital and the Foundation positively.
- Abide by the policies and procedures of Unity Health Toronto and SMPF.
- Abide by the Occupational Health and Safety Act and work safely, reporting incidents immediately to the direct supervisor.
- Perform other duties as assigned to meet the overall goals and objectives of the Foundation.
- Operate within the culture and core values of the organization.
KNOWLEDGE & SKILLS
- University degree or equivalent combination of education and relevant work experience.
- Minimum 5 years of progressive experience in fundraising, donor relations, business development, sales, relationship management or a related field; not-for-profit experience is preferred and transferable skills will be considered.
- Demonstrated ability to create and execute prospect qualification plans, including setting goals, segmenting prospects, tracking outreach and recommending next steps.
- Strong relationship-building skills and confidence engaging donors, volunteers, physicians, senior leaders and community stakeholders.
- Excellent written, verbal and presentation skills, with the ability to translate complex health care, medical and research priorities into clear and compelling language.
- Strong organizational, project management and follow-through skills, with the ability to manage a high volume of outreach, tasks and prospect information.
- Sound judgment, diplomacy, attention to detail and ability to maintain confidentiality.
- Experience using donor databases, CRM systems or relationship-tracking tools; familiarity with Raiser’s Edge or similar systems is an asset.
- Collaborative team orientation and commitment to the mission and values of St. Michael’s Hospital, Providence Healthcare, Unity Health Toronto and SMPF.
- Willingness to work flexible hours, including some evenings and weekends.
More about this job
Responsibilities
Lead prospect discovery and qualification, build and manage a strong donor pipeline, and recommend next steps for moving prospects into cultivation, solicitation, or stewardship. Manage discovery-focused donor relationships, coordinate engagement opportunities, and establish consistent qualification, documentation, handoff, and reporting practices across the Major Gifts team.
Requirements
Requires a university degree or equivalent education and relevant experience, plus at least five years of progressive experience in fundraising, donor relations, business development, sales, relationship management, or a related field. Candidates should demonstrate prospect qualification and relationship-building abilities, strong communication and organizational skills, sound judgment, and experience with donor databases or CRM tools; nonprofit experience and familiarity with Raiser’s Edge are preferred or considered assets.
Skills
- Prospect Qualification
- Fundraising
- Donor Relations
- Relationship Building
- Pipeline Development
- Prospect Research
- Portfolio Management
- Donor Engagement
- Written Communication
- Verbal Communication
- Presentation Skills
- Project Management
- CRM Systems
- Raiser’s Edge
- Confidentiality
- Stakeholder Engagement
Visa sponsorship
Not detected in the job text
Categories
- Management & Leadership
- Sales
- Healthcare
- Social Services
Keywords
- Fundraising
- Major Gifts
- Prospect Discovery
- Prospect Qualification
- Donor Relations
- Donor Stewardship
- Pipeline Development
- Prospect Research
- Capacity Assessment
- Donor Affinity
- Donor Readiness
- Portfolio Management
- Cultivation
- Solicitation
- Grateful Patient Fundraising
- Community Engagement
- Volunteer Fundraising
- Campaign Readiness
- Pipeline Reporting
- Contact Reports
- CRM Systems
- Raiser’s Edge
- Healthcare Philanthropy
- Research Fundraising
- Health Equity
- Confidentiality