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Added 23 mins ago
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Media Operations Specialist (Ad Tagging & Tracking)
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Full-time
…after launch, using tools such as GTM Preview mode, Google Tag Assistant, platform pixel helper extensions, platform event managers, browser extensions that support platform specific pixel…
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Stacktics

Senior Media Operations Specialist (Onsite)

Toronto, ON, Canada

Job type: Full-time
Workplace: On-site
Apply by: Oct 31, 2026
Posting language: English
Posted: Oct 1, 2026

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Original job description

Stacktics Inc. is seeking a candidate for a full-time Senior Media Intelligence Specialist (Ad Tagging & Tracking) role.

This is an on-site role. The successful candidate will be embedded with one of Stacktics' enterprise clients and is expected to work from the client's office in downtown Toronto, Ontario, working directly alongside the client's marketing team and media agency partners.

The primary responsibility of this role is to own third-party ad tagging end-to-end across the client's full advertising stack: Google Ads, CM360, Meta, TikTok, Pinterest, Snapchat, Reddit and other ad platforms. You will be the client's go-to person for tag setup in Google Tag Manager (including server-side tracking), QA, ongoing monitoring and fast fixes, ensuring tracking on live campaigns is accurate and that any breaks are caught and resolved quickly.

As part of Stacktics' Marketing Analytics Team, you will work directly alongside the client's marketing team and media agency partners, taking tagging pressure off them so campaigns launch on time. This position calls for self-sufficient, hands-on work within Stacktics' and the client's established processes, and for explaining tracking issues and fixes clearly to both technical and non-technical stakeholders.

Role-specific responsibilities

Own third-party ad tagging end-to-end implementation across Google Ads, CM360 (Floodlight), Meta, TikTok, Pinterest, Snapchat, Reddit and other ad platforms as they are added to the media plan
Build, configure and maintain tags, triggers and variables in Google Tag Manager (web and server-side containers), working from the client's data layer and tracking plans
Set up and maintain server-side tracking (server-side GTM), including platform conversion APIs (e.g., Meta Conversions API, TikTok Events API, Snapchat CAPI, Reddit CAPI, Pinterest API for Conversions) and Google Ads enhanced conversions
Perform thorough QA on all new and updated tags before and after launch, using tools such as GTM Preview mode, Google Tag Assistant, platform pixel helper extensions, platform event managers, browser extensions that support platform specific pixel helpers, event managers and browser developer tools.
Monitor tracking on live campaigns on an ongoing basis, catching tag breaks, drops in conversion volume and data discrepancies early
Troubleshoot and fix tracking issues quickly, prioritizing by campaign impact, and communicate root cause and resolution to stakeholders
Take tagging requests from the client's media agency partners, turn them into clear implementation tickets, and deliver against campaign launch timelines
Ensure tags respect the client's consent management setup (e.g., Google Consent Mode, CMP integration) and privacy requirements
Create and maintain tagging documentation: tag inventories, naming conventions, tracking plans, QA checklists and change logs
Work with the client's web developers and IT/security teams on data layer changes, site releases and tag governance approvals

Company-Wide Responsibilities:

Represent Stacktics professionally while embedded on-site with the client team
Maintain and exceed client satisfaction with Stacktics' deliverables, day-to-day work, and overall value as a partner
Adapt to the client’s priorities and expectations
Maintain client satisfaction and happiness with deliverables, day-to-day work, and overall value as a partner
Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives.

Qualifications:

Eligible to work in Canada and able to work on-site at the client's office in Toronto, Ontario
Bachelor's Degree in Marketing or a related field is an asset
Minimum 5 years of experience in Media Operations
Minimum 2 years of client service experience, ideally in an agency environment; experience supporting large brands alongside their media agencies is an asset
Deep, hands-on tagging expertise in Google Marketing Platform (CM360, DV360, SA360) and the major ad platforms (Google Ads, Meta, TikTok, Pinterest, Snapchat, Reddit), including setting up each platform's conversion tracking: pixels, conversion APIs, CM360 Floodlights and Google Ads enhanced conversions. This is the core requirement; GA4 / web analytics knowledge alone is not sufficient
Advanced experience implementing ad platform tags in Google Tag Manager (where this client's tags are hosted), across both web and server-side containers
Strong tag QA and troubleshooting skills (GTM Preview, Tag Assistant, pixel helpers, platform event managers), with a track record of catching and fixing tracking issues quickly on live campaigns
Google Ads and Google Marketing Platform certifications are an asset
Strong written and verbal communication skills
Experience mentoring or coaching others is an asset

What's in it for you:

On-site role at our client's office in downtown Toronto, working hands-on with a major enterprise brand
100% employer-paid benefits package
Regular Lunch and Learns from your Team Mates
Fun Employee Events and Activities
Participation in Community Engagement

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More about this job

Responsibilities

Own end-to-end ad tagging across the client's advertising platforms, including implementation and maintenance in web and server-side Google Tag Manager, conversion tracking, quality assurance, and ongoing campaign monitoring. Troubleshoot tracking issues, coordinate tagging requests and launch timelines with agency partners, maintain documentation and consent compliance, and work with developers and IT teams on data layer and governance needs.

Requirements

Candidates need at least five years of media operations experience, at least two years of client service experience, and deep hands-on expertise implementing and troubleshooting ad tags across Google Marketing Platform and major advertising platforms. Strong communication skills and the ability to work on-site in Toronto are required; a marketing-related bachelor's degree and relevant platform certifications are assets.

Skills

Ad Tagging
Google Tag Manager
Server-Side Tracking
Conversion APIs
Google Marketing Platform
CM360 Floodlight
Google Ads Conversion Tracking
Meta Conversions API
TikTok Events API
Tag Quality Assurance
Tracking Troubleshooting
Consent Management
Campaign Monitoring
Tagging Documentation
Client Service
Stakeholder Communication

Benefits

Employer-Paid Benefits
Lunch and Learns
Employee Events and Activities
Community Engagement

Visa sponsorship

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Keywords

Google Tag Manager
Server-Side Google Tag Manager
Google Ads
Google Marketing Platform
CM360
DV360
SA360
Floodlight
Meta
TikTok
Pinterest
Snapchat
Reddit
Meta Conversions API
TikTok Events API
Snapchat CAPI
Reddit CAPI
Pinterest API for Conversions
Google Ads Enhanced Conversions
Google Consent Mode
Consent Management Platform
Data Layer
Tag Quality Assurance
Google Tag Assistant
GTM Preview Mode
Pixel Helpers
Platform Event Managers
Tracking Plans
Tag Governance
Media Operations

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