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technical sales representative
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Stanley Black & Decker, Inc.

Branch Coverage Representative

Waterloo, ON, Canada

Competitive compensation, with an anticipated annual base salary of $50,000-$60,000, based on your experience, skills, qualifications, and market location. · Full-time

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Job details

Pay: Competitive compensation, with an anticipated annual base salary of $50,000-$60,000, based on your experience, skills, qualifications, and market location.
Job type: Full-time
Apply by: Nov 4, 2026
Experience: 2 – 5 years’ experience in sales with a record of demonstrated achievements and leadership
Posting language: English
Posted: Oct 5, 2026

Original job description

Build Your Career With Us

The What

As a Branch Coverage Representative, you will be part of a dedicated team based in Kitchener, Waterloo, Guelph, or West GTA, Ontario and reporting to the Manager, IC National Accounts. This field-based role supports a broad territory including Kitchener, Waterloo, Guelph, Cambridge and the GTA, and requires regular regional travel, with use of a Company vehicle.

If you enjoy building strong relationships, contributing to meaningful work, and making a real impact, join us to build a career where you can thrive and Make A Difference For Those Who Make The World™.

What You Get

Competitive compensation, with an anticipated annual base salary of $50,000-$60,000, based on your experience, skills, qualifications, and market location.
Performance-based earning potential through a discretionary sales incentive bonus targeted at 15% of your annual salary, based on the achievement of defined objectives and plan terms. Bonuses are not guaranteed.
Company-provided fleet vehicle for both business and personal use, making travel across your territory easy and convenient.
Comprehensive benefits package designed to support the health, well-being, and financial future for you and your family.
The tools you need to succeed, including a company vehicle, cell phone, and laptop.
A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
Career growth opportunities as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
An Employee Product Purchase Program with exclusive discounts on our products, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER brands.
Employee perks including discounted company stock options, GoodLife Fitness discounts, safety shoes reimbursement, and many more exclusive offers.

The Why

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER.

What You Will Get To Do

Execute the complete Stanley Black & Decker value strategy in partnership with key distribution partners
Form strategic partnerships with assigned distribution partners, supporting both inside and outside sales representatives to deliver jobsite solutions to End Users, focused on power tools and hand tools
Conduct sales calls to distribution partner locations, joint end user sales calls, and merchandising at branches to support sell through, and drive new product awareness
Own the territory and drive sales growth in served market
Drive the DEWALT brand through product knowledge sessions, local distribution events, and corporate initiatives
Develop, plan and execute effective sales and conversion plans
Plan and organize personal sales strategy by maximizing the ROI for the territory
New business development within assigned region
Budget management, communication, follow-up, call-reports

Who You Are

Post-secondary education graduate
2 – 5 years’ experience in sales with a record of demonstrated achievements and leadership
Willingness to travel
Strong communication, organizational and interpersonal skills
Ability to manage multiple priorities
Creativity and strategic thinking skills
Proficiency in using Microsoft Office Products, other systems include Salesforce and SAP
Passion for excellence
B2B sales experience an asset

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This job posting is for an existing vacancy within our organization.

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences, and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse, and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals, and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

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More about this job

Responsibilities

Execute the company’s sales strategy with distribution partners, build strategic relationships, and support inside and outside sales teams in delivering tool solutions to end users. Manage the territory by conducting sales and merchandising visits, developing sales and conversion plans, driving brand and product awareness, pursuing new business, and tracking budgets and follow-up.

Requirements

A post-secondary education graduate with 2–5 years of sales experience and a record of achievement and leadership is sought; B2B sales experience is an asset. Candidates should be willing to travel and have strong communication, organizational, interpersonal, prioritization, creativity, and strategic-thinking skills, along with proficiency in Microsoft Office, Salesforce, and SAP.

Skills

Sales
Territory Management
Business Development
Strategic Partnerships
Relationship Building
Sales Planning
Sales Strategy
Budget Management
Communication
Organization
Interpersonal Skills
Multitasking
Strategic Thinking
Microsoft Office
Salesforce
SAP

Benefits

Company Vehicle
Health And Well-Being Benefits
Cell Phone
Laptop
Employee Product Purchase Discounts
Discounted Company Stock Options
GoodLife Fitness Discounts
Safety Shoe Reimbursement
Career Growth Opportunities
Learning And Development Resources

Visa sponsorship

Not detected in the job text

Keywords

B2B Sales
Distribution Partners
Territory Management
Sales Growth
Business Development
Strategic Partnerships
End-User Sales
Power Tools
Hand Tools
Merchandising
Sell-Through
Product Knowledge
Brand Awareness
Sales Calls
Sales And Conversion Plans
Sales Strategy
Budget Management
Call Reports
Microsoft Office
Salesforce
SAP
Regional Travel
DEWALT
Stanley Black & Decker

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