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Digital Manager
Stantec
Edmonton, AB
- Full-time
Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
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Stantec

Digital Manager

300-10220 103 Avenue NW, Edmonton, AB, T5J 0K4, Canada

Full-time

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Job details

Job type: Full-time
Working hours: 20 hours per week
Posting language: English
Posted: Nov 9, 2026

Original job description

Your Opportunity

The Digital Marketing Manager Operations sets the strategy, roadmap, governance, and operating model for the data, CRM, technology, website, and operational capabilities that underpin Stantec’s enterprise digital marketing ecosystem.

Leading marketing data and insight, CRM and marketing operations, website and digital experience, the role sets priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing.

Working closely with Marketing, IT, Data and Analytics teams, the role owns the integrated marketing technology and AI roadmap, evaluating emerging capabilities and making strategic recommendations on where Stantec should invest, simplify or evolve its digital marketing ecosystem.

Your Key Responsibilities

Define the strategy and roadmap for marketing data, reporting and insight, ensuring priority data is integrated, governed and available to support decision-making.
Set the strategic direction for Stantec’s marketing reporting and business intelligence capability, including the continued development of Power BI and integration of new data sources.
Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalized marketing as core enterprise capabilities.
Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organization.
Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.
Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
Set the strategic direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalization, automation and efficiency.
Partner across Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.
Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.
Lead, develop and inspire a high-performing specialist team and manage priorities, resources, budgets and external partners.
Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organization.

Qualifications

Your Capabilities and Credentials

Strong strategic understanding of digital marketing operations, marketing technology and data.
Deep understanding of CRM, segmentation, marketing automation and personalized marketing.
Strong understanding of website strategy, UX, digital analytics and digital development processes.
Working knowledge of data integration, business intelligence, privacy and responsible AI governance.
Strong product, roadmap, investment prioritization and commercial decision-making capability.
Ability to translate complex marketing objectives into clear technology, data and platform requirements.
Strong strategic judgment, with the ability to navigate ambiguity, competing priorities and complex stakeholder needs.
Excellent people leadership, stakeholder management, adoption and influencing capability.
Demonstrated ability to lead enterprise change and build alignment across Marketing, IT, Data and technology stakeholders.
Ability to balance innovation with scalability, governance, data quality, privacy and operational sustainability.

Education and Experience

Degree or equivalent experience in marketing, digital, technology, data, business or related discipline.
10+ years of progressive experience in digital marketing operations, marketing technology, CRM, digital experience, marketing data or related disciplines, ideally within a complex global or matrixed organization.
Significant experience leading multidisciplinary digital teams and developing specialist capability.
Demonstrated success developing and executing integrated enterprise digital or marketing technology strategies and roadmaps.
Proven experience building, evolving or transforming digital marketing capabilities, platforms, operating models and ways of working.
Strong experience with CRM and marketing automation, ideally including HubSpot or a comparable enterprise platform.
Demonstrated experience with marketing data, analytics and reporting environments, including Power BI or comparable business intelligence tools.
Experience owning or influencing enterprise website strategy, UX and digital development roadmaps.
Demonstrated ability to make strategic prioritization and investment decisions across competing digital, data and technology requirements.
Proven ability to advise, influence and constructively challenge senior stakeholders across Marketing, IT, Data and specialist partner teams.
Experience managing resources, budgets, vendors and external partners against strategic priorities.

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part-time roles will be pro-rated based on the agreed number of working hours per week.

Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax-free savings account, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off.

Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax-free savings account.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

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More about this job

Responsibilities

The Digital Marketing Manager Operations defines the strategy, roadmap, and governance for Stantec’s enterprise digital marketing ecosystem, including CRM, website, and marketing technology. This role acts as a senior partner to IT and marketing teams to drive scalable, data-informed digital experiences and AI adoption.

Requirements

Candidates must have 10+ years of progressive experience in digital marketing operations, marketing technology, and CRM within complex global organizations. A degree in marketing, technology, data, or a related discipline is required, along with strong leadership and strategic decision-making capabilities.

Skills

Digital marketing strategy
Marketing technology
CRM
Marketing automation
Data governance
Business intelligence
Power BI
Website strategy
UX design
Digital analytics
AI governance
Stakeholder management
Product roadmap
Budget management
Team leadership
Change management

Benefits

Health insurance
Dental insurance
Vision insurance
Wellness program
Health care spending account
Wellness spending account
Employee stock purchase program
Group tax-free savings account
Life insurance
Accidental death & dismemberment insurance
Short-term disability plan
Long-term disability plan
Emergency travel benefits
Tuition reimbursement
Professional membership fee coverage
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing Manager
Marketing Operations
CRM
Marketing Technology
MarTech
Data Governance
Business Intelligence
Power BI
HubSpot
Website Strategy
UX
Digital Analytics
AI
Automation
Segmentation
Roadmap
Strategic Planning
Stakeholder Management
Change Management
Digital Transformation
Enterprise Architecture
Data Integration
Privacy
Budgeting
Vendor Management
Marketing Ecosystem
Performance Marketing
Content Marketing
Scalability
Leadership

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